---
title: 'VP of Marketing at Nift'
canonical: 'https://feeny.ai/job/vp-of-marketing-nift-united-states-m0jzpxk16fth'
type: 'job'
last_seen: '2026-09-11'
---

# VP of Marketing at Nift

- **Company:** Nift
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/nift/jobs/5218679007

## Job description

Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a Vice President of Marketing to lead our marketing function and play a central role in accelerating the company's growth.

Reporting to our Chief Revenue Officer, you will be a critical partner to the revenue organization. You will work closely with the CRO to translate company growth objectives into a focused marketing strategy and measurable programs. This is a broad marketing leadership role with Product Marketing at its core.

## Our Mission

Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide.

Backed by [Spark Capital](https://www.sparkcapital.com/) & [Foundry](https://foundry.vc/) who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth [here](https://www.businesswire.com/news/home/20251119582928/en/Nift-Ranked-Number-120-Fastest-Growing-Company-in-North-America-on-the-2025-Deloitte-Technology-Fast-500).

What you will do:

- Lead, coach, and develop the existing two-person marketing team, including any future hires
- Translate revenue and growth objectives into clear marketing priorities, programs, and metrics
- Build the processes, operating cadence, and measurement framework needed to make marketing a highly effective commercial function
- Own positioning and messaging for the company, marketplace, and products within B2B
- Translate complex marketplace, data, and technology capabilities into simple, compelling customer value propositions
- Develop the positioning, messaging, presentations, battlecards, case studies, ROI materials, and other tools Sales needs to win
- Support account-based and segment-specific initiatives where they can have meaningful commercial impact
- Measure and improve Marketing's contribution to pipeline, revenue, customer acquisition, and customer growth
- Build programs that create awareness, qualified demand, engagement, and ultimately revenue
- Measure performance and continuously improve the efficiency and effectiveness of marketing programs
- Develop strategies to deepen relationships with existing customers and turn successful customers into advocates

What you need:

- 15+ years of marketing experience, including significant experience in Product Marketing
- Experience owning multiple marketing disciplines rather than specializing exclusively in one area
- A track record of developing positioning, messaging, and go-to-market strategies that contributed to measurable business growth
- Strong working knowledge & experience with performance marketing, digital advertising, D2C, ecommerce, retail media, commerce media, customer acquisition, or a related ecosystem
- An understanding of the economics and priorities of both advertisers and media/audience owners
- Experience marketing to sophisticated B2B buyers and partnering closely with Sales and Product
- Exceptional writing, storytelling, and communication skills
- Strong analytical instincts and comfort using data to make decisions
- Experience managing and developing a small team
- The ability to operate strategically while remaining highly hands-on
- Experience succeeding in entrepreneurial, high-growth, or resource-constrained environments

What you get:

- Competitive compensation, comprehensive benefits (401K with matching, Medical/Dental/Vision), and we offer all full-time employees the potential to hold company equity
- Flexible remote work
- Unlimited Responsible PTO
- Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success

## About Nift

## Company Overview
- **One-liner**: Nift helps platforms and brands turn moments of appreciation into powerful customer experiences by delivering AI-matched, personalized thank-you gifts that drive discovery and measurable business results.
- **Entity Type**: Private (Series A; total funding $19.5M)
- **Headquarters**: Boston, Massachusetts, United States
- **Founded**: 2014
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Performance marketing / advertising services (gift-based customer acquisition)
- **Target customers**: B2B (platforms like Afterpay, Klarna, Tripadvisor, Ticketmaster; brands like Fabletics, Chewy, Harry’s, HelloFresh)
- **Mission**: “Elevate gratitude through thoughtful gifts, forging meaningful connections, and empowering businesses to thrive together.”

## Products & Services
- **Nift Platform**: An AI-powered performance marketing platform that enables partner platforms to reward their users with curated gift cards from a network of thousands of brands. Consumers receive a “thank-you” gift after completing an action (purchase, signup, review, milestone); Nift’s proprietary AI matches each user with relevant gift options based on preferences and availability. The result is a measurable lift in customer acquisition and loyalty for brands, and higher engagement for platforms.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue of $7M (LinkedIn estimate); $19.5M total funding raised across two seed rounds and a Series A
- **Notable Investors**: Spark Capital (seed), Foundry Group, Accomplice (Series A lead)
- **Notable Partners**: Afterpay, Klarna, Tripadvisor, Ticketmaster, Meetup, Mindbody, ParkMobile, iHeartRadio; brands include Fabletics, Chewy, Harry’s, HelloFresh, Allbirds, Rocksbox, Quip, Scentbird, LiquidIV, SiriusXM
- **Growth Signals**: Delivers 50 million+ thank-yous per month across the U.S., UK, and Canada; recognized by Deloitte as one of North America’s fastest-growing technology companies; headcount grew 22.3% YoY (to ~53 employees), operating in 7 countries; recent job postings up 240% year-over-year; expanding into EMEA (hiring General Manager, UK)

## Competitive Advantages
- **AI-driven matching** that increases conversion rates (up to 10%) and drives 70% of consumers to plan purchases from discovered brands
- **Network effects** – a curated marketplace of thousands of brands and millions of consumers, creating a “gratitude flywheel” that benefits all parties
- **Seamless integration** with high-engagement platforms, turning thank-you moments into incremental revenue streams
- **Proven outcomes** – 72% of consumers feel more positively about the platform that rewarded them

## Strategic Focus
- Deepen partnerships with leading consumer platforms and expand into new verticals and geographies (U.K., Australia, Canada)
- Scale the brand network and improve AI personalization to increase conversion and lifetime value
- Continue investing in data science and engineering to maintain competitive advantage in targeting and measurement

## Why Work Here
- **Culture**: Fully remote across all 50 U.S. states (and Israel); emphasis on innovation, transparency, respect, and data-driven decision-making
- **Benefits**: Comprehensive health, dental, vision insurance; equity for all full-time employees; unlimited responsible PTO; quarterly team meetups, trivia nights, and an annual company-wide offsite
- **Growth**: Opportunities for advancement based on performance and impact; roles in data science, sales, finance, people, and more
- **Team**: ~53 employees (LinkedIn) with a flat structure; rated 3.9/5 on employer reviews with a 4.3/5 for work-life balance
- **Values**: “We treat everyone with respect. Period.” – a strong commitment to diversity and inclusion

## Sources
1. [Greenhouse Jobs Page](https://job-boards.greenhouse.io/nift)
2. [Nift Careers Page](https://www.gonift.com/business/careers/)
3. [Nift Main Website](https://www.gonift.com/)
4. [LinkedIn Company Page](https://www.linkedin.com/company/nift-networks)
5. [Built In Boston Profile](https://www.builtinboston.com/company/nift)

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