--- title: 'VP of Marketing at Prolific' canonical: 'https://feeny.ai/job/vp-of-marketing-prolific-new-york-7jsd6hpg5931' type: 'job' last_seen: '2026-09-13' --- # VP of Marketing at Prolific - **Company:** Prolific - **Location:** New York, NY - **Work type:** remote - **Posted:** 2026-05-19 - **Last confirmed live:** 2026-09-13 - **Apply:** https://job-boards.eu.greenhouse.io/prolific/jobs/4870489101 ## Job description VP of Marketing Prolific Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. ## The role This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem. At a pivotal stage of growth, this is a hands-on leadership role. You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue. You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem. This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works. ## What you’ll be doing in the role - Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth - Build, restructure, and scale the marketing organisation, including team design and operating model - Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI - Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations - Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape - Partner closely with sales to strengthen sales enablement and land-and-expand motions - Drive cross-functional go-to-market execution, including launches and expansion into new customer segments - Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders ## What you’ll bring to the role - 10+ years leading and scaling marketing in high-growth tech or scale-up environments - Proven ownership of a full-stack B2B marketing function, spanning multiple disciplines - Track record of building and executing strategies that drive pipeline and revenue growth - Experience operating in enterprise B2B environments, ideally with complex or technical products - Exposure to AI, developer, or data-driven ecosystems strongly preferred ## Skills and Approach - Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM - Ability to translate complex products and markets into clear, differentiated positioning - Strong understanding of sales enablement and land-and-expand models - Commercial and analytical mindset, with a focus on pipeline, revenue, and ROI - Comfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environments - Builder mindset, with experience creating structure and processes from first principles - Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team Leadership - Proven ability to build, lead, and develop high-performing, multi-disciplinary teams - Experience overseeing product marketing and brand, even if not your core background - Strong operator who brings clarity, structure, and alignment to complex organisations - Comfortable acting as a builder and change agent, not just an optimiser Why Prolific is a great place to work We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture. Links to more information on Prolific [Benefits](https://www.notion.so/prolific/dbc97f2b3ff24f1bb6fa834a2c9c3283?v=4f874e88e46a4f54afd8bf62f1db19ed&p=9f2c1de05dfa43338d48c20362bfead1&pm=c) [External Handbook](https://www.notion.so/prolific/dbc97f2b3ff24f1bb6fa834a2c9c3283?v=4f874e88e46a4f54afd8bf62f1db19ed) [Website](https://www.prolific.com/) [Youtube](https://www.youtube.com/@JoinProlific) Privacy Statement By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's [Candidate Privacy Notice](https://www.notion.so/prolific/Policy-Privacy-Notice-for-Candidates-f94a136a67544388b4888bc436451b57) explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information. ## About Prolific ## Company Overview - **One-liner**: Prolific is a technology company that provides a platform for collecting high-quality, human-derived data from verified participants, used by AI developers, researchers, and organizations for AI training, surveys, and user research. - **Entity Type**: Private (Series A) - **Headquarters**: London, UK (with a New York City hub and remote presence across the US and UK) - **Founded**: 2014 - **Founders**: Phelim Bradley, Ph.D. (CEO & Co-founder) ## Core Business - **Primary industry/industries**: AI data services, market research, academic research, human-in-the-loop AI - **Target customers**: B2B — AI developers, academic researchers, product teams, and enterprise organizations (35,000+ data collectors use the platform) - **Mission or purpose statement**: "To help thinkers, creators, and innovators make the impossible possible" by building a future where human insight drives breakthroughs in science, technology, and society. ## Products & Services - **Prolific Platform**: A web-based platform that connects researchers and AI developers with a pool of 200,000+ active, verified participants for online studies. Studies launch every 2 minutes, with a 97% completion rate and data sets delivered in under 2 hours on average. - **AI Training & Evaluation**: Human feedback from representative populations for preference tuning, safety evaluations, and benchmarks. Used to defend AI model quality. - **Research Services**: Accelerated research through insights from verified participants, supporting behavioral research, surveys, and user testing. - **Participant Marketplace**: A paid participant side where individuals can join paid online studies with flexible scheduling and real payouts. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: $32 million in Series A funding (secured in 2023) - **Notable Investors/Partners**: Series A funding of $32M (lead investors not specified in available data); trusted by thousands of organizations including cutting-edge AI startups and Ivy League universities. - **Growth Signals**: - Expanded into the US with a New York City hub (announced February 2024) - 172 open job listings across multiple departments (as of mid-2026) - 700+ studies launch every day on the platform - Participants from 38+ countries speaking 80+ languages - 10,000+ organizations use Prolific - 35,000+ data collectors use the platform ## Competitive Advantages - **Verified participant pool**: All participants are actively vetted, verified, and fairly paid, ensuring high-quality, trustworthy data without the noise of typical survey platforms. - **Speed and reliability**: Data sets are delivered in under 2 hours on average, with a 97% study completion rate — a significant moat for time-sensitive AI and research projects. - **Representative populations**: Ability to source diverse, representative participant pools for AI safety evals and benchmarks, critical for regulatory compliance and model defensibility. - **Trusted brand**: 10 years of operation, trusted by leading academics, AI developers, and Ivy League universities. ## Strategic Focus - **AI and human data**: Continuing to build the "biggest pool of human-derived data in the world" with a focus on powering AI training, safety evaluations, and benchmarks. - **US expansion**: Opening a New York City hub and hiring across the US (San Francisco, Seattle, New York) signals a major push into the North American market. - **Product development**: Active hiring for product, engineering, data science, and AI research roles indicates ongoing platform innovation and scaling. - **Enterprise growth**: Hiring for Strategic Customer Success Managers, Solutions Engineers, and Strategic Account Executives suggests a focus on enterprise and strategic accounts. ## Why Work Here - **Remote-first culture**: Prolific is remote-first with flexible work arrangements. Employees report high satisfaction with working location freedom (FlexScore data). Regular company-wide and team meet-ups, plus an annual in-person get-together. - **Autonomy and flexibility**: 81% of employees feel they have complete autonomy over their work; 83% are happy with flexible hours; 78% report good work-life balance. - **Benefits**: Home office budget for new joiners with annual top-up, personal learning and development budget, share options, and competitive benefits (86% employee satisfaction with benefits). - **Diversity and inclusion**: Strong DEI focus with a formal Diversity, Equity and Inclusion Monitoring statement; a culture that celebrates differences and removes barriers. - **Growth opportunity**: Join a fast-scaling business backed by $32M in Series A funding with a clear mission and strong product-market fit. - **Culture principles**: "We care deeply about our customers," "We embrace change," "We aim high," "We win together," "We make every minute count," "We are optimistic and find a way." - **Hiring process**: Structured 4-stage process (talent call, hiring manager interview, panel interview with task compensation, final principles interview) with feedback surveys to continuously improve. ## Sources 1. [prolific.com](https://www.prolific.com/) 2. [prolific.com/about](https://www.prolific.com/about) 3. [prolific.com/careers](https://www.prolific.com/careers) 4. [job-boards.greenhouse.io/prolific](http://job-boards.greenhouse.io/prolific) 5. 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