--- title: 'VP of Marketing at Siro' canonical: 'https://feeny.ai/job/vp-of-marketing-siro-new-york-3q2t4z6xfx3a' type: 'job' last_seen: '2026-09-11' --- # VP of Marketing at Siro - **Company:** Siro - **Location:** New York, NY - **Employment:** full-time - **Posted:** 2026-09-08 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.ashbyhq.com/siro/47b81cf5-61d2-46af-86dc-e7a8248bfe43 ## Job description Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started. We're hiring a VP of Marketing to help define that next chapter — the brand, the category, the product story, and a scalable demand generation engine to fuel pipeline growth. Our visual identity is established. Our messaging, positioning, and brand system are still in motion. We’re looking a for a creative, motivated, and passionate leader to help take Siro to the next level. Siro is known today as a sales coaching product. The ambition is much larger: to own sales performance management for in-person sellers. We want to bring AI to lift up traditional industries that modern software has passed over for decades. ## Key Responsibilities - Own Siro's brand strategy and market positioning as we expand from sales coaching into a broader category - Own product marketing: messaging, positioning, and go-to-market for our target verticals - Shape how Siro tells its story across customers, prospects, recruits, and the market — brand, creative, and communications - Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants - Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue - Build, lead, and mentor the marketing team as the function scales ## Requirements - 12+ years of marketing experience, with 5+ in leadership roles at technology companies - Deep brand and product marketing experience — you've defined positioning and a category story, not only executed campaigns against one - Demonstrated success building and scaling marketing teams from early stage to scale - A strong point of view you'll argue for, and the judgment to teach a company how to think about marketing as it grows - Strong partnership track record with Sales leadership in complex selling environments - Comfortable with speed, ambiguity, and frequent change Why join Siro as VP of Marketing? - You'll build the marketing playbook, not run one. Our core visual identity is set, however positioning, messaging, and the brand system are open. There's substantial room to define what Siro stands for. - The category is yours to frame. We're expanding from sales coaching toward sales performance management for in-person industries. The competitive field is real and growing — which is evidence the market is real, and room to make brand a durable advantage. - A foundational team with a broad remit and room to grow. You'll lead a small, senior marketing org — demand generation, content, and brand — and directly influence how it grows from here. You also have an opportunity to scale this team. - Brand and commercial impact, together. With demand generation already established, this role owns the brand, creative, communications, and product marketing side — making sure what we build, how we explain it, and how we show up all reinforce one another. - A seat at the table. You'll work directly with our CRO and CEO as a strategic partner, not an execution layer. - Room to grow. As the function and company scale, so does the opportunity for this role to evolve into a CMO scope. At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. ## About Siro ## Company Overview - **One-liner**: Siro builds an AI-powered platform that records, transcribes, and analyzes in-person sales conversations to provide coaching, automate admin work, and surface strategic insights for field sales teams. - **Entity Type**: Private (Series B) - **Headquarters**: New York, New York, United States - **Founded**: 2020 - **Founders**: Jake Cronin ## Core Business - **Industry**: Sales Intelligence / AI-powered Conversation Intelligence - **Target Customers**: B2B – field sales teams in home improvement, retail, distribution, hospitality, and automotive sectors - **Mission**: “To make in-person sales the most empowered, data-driven, and coachable aspect of any business” and “rewire the trillion-dollar world of in-person sales by turning every customer conversation into winning insights.” ## Products & Services - **Siro Platform**: An intelligent sales companion (often described as “Iron Man’s Jarvis for sales”) that captures and analyzes in-person conversations via mobile/audio, integrates deeply with Salesforce, automates CRM workflows, and provides real-time coaching, performance dashboards, and trend analysis. Type: AI SaaS with mobile and web applications. ## Market Standing - **Total Funding**: $75M (according to the company’s about page) or $68M (per LinkedIn funding history – conflicting reports) - **Key Metric**: $50M Series B led by SignalFire (June 2025) - **Notable Investors**: Index Ventures, CRV, SignalFire, Fika Ventures, 01A, Stepstone - **Growth Signals**: - Headcount grew 107.5% YoY (86 employees as of mid-2026) - Trusted by ServiceTitan’s Field Pro and leading home-improvement, retail, and automotive brands - Expanding into new verticals (automotive, hospitality) with dedicated GMs (e.g., Grant Shisler – GM Automotive) ## Competitive Advantages - **In-Person Focus**: Unlike most conversation intelligence tools that only capture virtual meetings, Siro solves for the large, untapped market of in-person field sales conversations. - **AI Infrastructure for Unstructured Data**: Builds proprietary pipelines to decode industry-specific conversation data that is not recorded anywhere else. - **Deep Integrations**: Seamless connection with Salesforce and other enterprise tools to automate workflows and provide actionable insights in real time. - **Lean, Experienced Team**: Core team includes alumni from Meta, McKinsey, Doordash, and Uber, enabling fast execution. ## Strategic Focus - **Product Vision**: Evolve from a coaching platform into an “intelligent companion” that automates reps’ admin work, gives managers real-time visibility, and helps executives anticipate trends. - **Vertical Expansion**: Targeting new industries beyond home improvement, such as automotive and hospitality, with dedicated product and go-to-market teams. - **Engineering Investment**: Hiring heavily in backend, full-stack, mobile, and AI/ML roles to scale the platform. ## Why Work Here - **Hybrid Policy**: Employees work from the NYC Flatiron office three days a week (Tuesday–Thursday), with WFH on Mondays and Fridays. - **Benefits**: 100% medical coverage, 75% dental and vision, 401k, unlimited PTO (genuinely encouraged), paid parental leave, gym/wellness stipend, paid lunch on in-office days, and memberships covered. - **Culture**: Described as fast-paced, impact-driven, collaborative (“We before Me”), with a focus on ownership and raising the bar. Egos are discouraged; the best ideas come from anywhere. - **Compensation**: Real equity (meaningful stake) and competitive pay. - **Rating**: 4.6/5 on Built In (27 reviews) – Culture 4.8, Compensation 4.5, Career 4.5. - **Tech Stack**: TypeScript, Node.js, React, React Native, Swift, Redux, BigQuery, Google Cloud, Natural Language Processing. ## Sources 1. [siro.ai](https://www.siro.ai/careers) 2. [siro.ai](https://www.siro.ai/about) 3. [linkedin.com](https://www.linkedin.com/company/siro-ai) 4. [builtin.com](https://builtin.com/company/siro) 5. [pitchbook.com](https://pitchbook.com/profiles/company/467099-38) ## Other roles at Siro - [Senior Manager/Director Product Marketing](https://feeny.ai/job/senior-manager-director-product-marketing-siro-new-york-83jmv15a015x) — New York, NY - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-siro-new-york-5mc6zp6p3mdp) — New York, NY - [Commercial Counsel (in-house)](https://feeny.ai/job/commercial-counsel-in-house-siro-new-york-fkxg9hkcsqm6) — New York, NY - [Senior Mobile Engineer](https://feeny.ai/job/senior-mobile-engineer-siro-new-york-v81yeaytwm3w) — New York, NY - [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-siro-new-york-m4mcy3tdv1ym) — New York, NY - [Staff Software Engineer, Full Stack](https://feeny.ai/job/staff-software-engineer-full-stack-siro-new-york-19ctnbj7bbw9) — New York, NY - [Senior Software Engineer, Full Stack](https://feeny.ai/job/senior-software-engineer-full-stack-siro-new-york-ajsv9865vzyx) — New York, NY - [Staff Software Engineer, Backend](https://feeny.ai/job/staff-software-engineer-backend-siro-new-york-4aey9qwc8dj8) — New York, NY - [Senior Software Engineer, Backend](https://feeny.ai/job/senior-software-engineer-backend-siro-new-york-1vga3s1ndrqe) — New York, NY - [VP of Marketing](https://feeny.ai/job/vp-of-marketing-ideals-united-kingdom-0ne6ssxsvp99) — United Kingdom