---
title: 'VP of Marketing at ZeroTier'
canonical: 'https://feeny.ai/job/vp-of-marketing-zerotier-remote-afwe96sprmvb'
type: 'job'
last_seen: '2026-09-13'
---

# VP of Marketing at ZeroTier

- **Company:** ZeroTier
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-07-01
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/zerotier/a3c5212e-82cd-47f7-a355-c01c9af475e0

## Job description

## About Us

ZeroTier leads the world in next-generation connectivity and cybersecurity. Our platforms, ZeroTier One and ZeroTier Quantum, provide highly secure, peer-to-peer virtual networks, relied upon by millions of users and businesses - from individual users and startups to mid-scale enterprises and Fortune 500 companies. We’re backed by awesome investors including Battery Ventures, Bonfire Ventures, and Anorak Ventures.

## The Role

Building on our significant growth, we are looking for a strategic, execution-oriented VP of Marketing to own and accelerate ZeroTier's top-of-funnel growth engine. This is a senior leadership role with direct accountability for building brand presence, generating qualified pipeline, and both expanding and driving execution through our marketing team.

The ideal candidate brings a modern, data-driven approach with a lean on B2B marketing, with demonstrable expertise in Answer Engine Optimization (AEO), Search Engine Optimization (SEO), and organic discovery strategies that drive compounding, long-term growth. You understand the full funnel from IQL to MQL to SQL or PQL, and you know how to build the programs, systems, and team structures that generate results at scale in competitive SaaS. Furthermore, we are looking for candidates that bring a passion for high-quality execution on all marketing output, driven by team leads, supporting team members, and strong AI-augmentation.

This is a player/coach role that is highly visible reporting directly to C-level leadership, with significant influence over ZeroTier's go-to-market strategy, positioning, and revenue trajectory.

- Own ZeroTier's marketing execution, with a primary focus on building top-of-funnel pipeline through SEO, AEO/GEO, and organic content programs that grow IQLs, MQLs, and SQL conversion over time — with accountability for CAC, CPL, and funnel performance at each stage, as well as brand metrics like SOV.

- Lead ZeroTier's SEO/AEO/GEO strategy — including technical SEO, content architecture, schema, domain authority building, and ensuring ZeroTier surfaces in AI-powered answer engines (ChatGPT, Claude, Gemini) on topics where we should own the conversation.

- Oversee and direct ZeroTier's demand generation programs setting vector strategies, budget allocation, and performance standards across paid, organic, email, and events — while empowering the team to execute.

- Collaborate with Sales, Product, Customer Experience, and senior leadership to keep messaging sharp, technically accurate, and differentiated — translating ZeroTier's capabilities into content and campaigns that open doors in identified target markets.

- Manage, hold accountable, and coach a small but talented marketing team, setting priorities, maintaining execution quality, and making sure every piece of content and every campaign hits both workflow and content quality before going live.

## What We’re Looking For

- 10+ years of progressive B2B marketing experience, including 4+ years in a marketing leadership role at a SaaS, networking, cybersecurity, or related technology company.

- Strong expertise in SEO/AEO strategy, including technical SEO, content optimization, schema markup, structured data, and a strong working knowledge of how AI-powered answer engines (ChatGPT, Claude, Gemini, etc.) extract, analyze, surface, and rank content.

- Demonstrated track record of owning and growing top-of-funnel metrics — IQLs, MQLs, and SQL or PQL conversion — with a data-driven approach to optimization.

- Strong experience managing a marketing team, including hiring, goal-setting, performance management, and hands-on coaching.

- Solid knowledge of HubSpot (or equivalent marketing automation and CRM tools), attribution modeling, funnel analytics, and multi-channel reporting.

- Proven experience designing and orchestrating multi-channel demand generation programs including content, email, paid, events, and partner marketing.

- Familiarity with ABSM strategies, intent data platforms, and account-based targeting in enterprise or mid-market SaaS environments.

- Ability to engage at both strategic and tactical levels — comfortable setting direction in the board room and working alongside the team on execution.

- Good familiarity of networking and/or cybersecurity concepts (VPNs, SD-WAN, Zero Trust, SASE, AI security, encryption) or demonstrated ability to quickly build technical fluency in complex B2B categories.

- Excellent marketing narrative skills, with the ability to translate technical value propositions into compelling messaging for diverse audiences.

- BA/BS degree in Marketing, Business, or a related field; MBA or equivalent experience is a strong plus.

- Strong written and verbal communication skills, with the ability to translate complex GTM topics into plain language for stakeholders and peers.

- Ability to represent the company at industry events, partner forums, and customer meetings with travel as needed (domestic and international).

- Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) is also a plus.

## Benefits

- Hybrid office / remote work environment

- Competitive salary and available equity compensation

- Generous employer-paid health insurance, including preventative dental care for adults

- 401K Plan with employer matching

- Flexible PTO policy

- Flexible work hours (on management approval)

- Career enhancement funds

- Employee Referral Bonus

More About ZeroTier

Founded in 2013 by Adam Ierymenko, ZeroTier’s mission is to make peer-to-peer networking with strong encryption so simple, secure, and intuitive that it becomes the default for the internet.

To do this ZeroTier simplifies complex networking across physical boundaries, unifying cloud and edge environments. Our network virtualization platform offers enterprise-grade software-defined networking for every device, service, and application, whether at the edge or in the cloud. It's powerful enough for large businesses and defense applications, yet easy for individuals to use for tasks like gaming or remote access.

Our team is composed of industry-leading experts dedicated to solving complex challenges in high-performance, decentralized networking. We enable customers to operate networks without unnecessary constraints or overhead. Come build the future with us.

To find out more please check us out at: [www.zerotier.com](http://www.zerotier.com/)

PLEASE NOTE:  Individuals seeking employment at ZeroTier are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.  Direct applicants ONLY.  Any recruiter/3rd party submissions we receive will be considered a gift. Written CVs and cover letters are encouraged.  No calls, please.

## About ZeroTier

## Company Overview
- **One-liner**: ZeroTier provides a secure, software-defined networking platform that enables zero-trust peer-to-peer connectivity for IoT, SD-WAN, VPN, and remote access, connecting millions of devices worldwide.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2013 (Wikipedia); company self-reports 2015 on LinkedIn. The first public release was in 2013, and the company was formally incorporated later. [wikipedia.org](https://en.wikipedia.org/wiki/ZeroTier) | [linkedin.com](https://linkedin.com/company/zerotier)
- **Founders**: Adam Ierymenko (CTO)

## Core Business
- **Primary industry/industries**: Computer networking, software-defined networking, cybersecurity
- **Target customers**: B2B – enterprises, public sector, IoT manufacturers, and SMBs. Also serves individual developers and hobbyists with a free tier.
- **Mission**: To make networking simple, secure, and autonomous – “networking shouldn’t be hard.” [zerotier.com](https://www.zerotier.com/about/)

## Products & Services
- **ZeroTier One**: Client application for Windows, macOS, Linux, iOS, Android, FreeBSD, Docker, and embedded devices. Creates encrypted peer-to-peer virtual networks. Uses zero-trust architecture with end-to-end encryption. [wikipedia.org](https://en.wikipedia.org/wiki/ZeroTier)
- **ZeroTier Central**: Web-based network controller for managing virtual networks, membership, and policies. Includes a recently redesigned UI and ReBAC access controls. [wikipedia.org](https://en.wikipedia.org/wiki/ZeroTier)
- **ZeroTier Quantum**: A post-quantum security extension implementing the CNSA 2.0 algorithm suite (ML-KEM-1024, FIPS 203). Designed for air-gapped environments and organizations preparing for the next generation of cryptographic security. [zerotier.com](https://www.zerotier.com/)
- **SDKs & APIs**: For embedding ZeroTier connectivity into custom applications and devices.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding of **$18.5M** (LinkedIn) / ~$16M (Wikipedia). Annual revenue reported as **$2.4M** (LinkedIn). Over **3M devices connected** worldwide. [linkedin.com](https://linkedin.com/company/zerotier) | [zerotier.com](https://www.zerotier.com/)
- **Notable Investors/Partners**: Battery Ventures (led Series A), Anorak Ventures, Bonfire Ventures, 7 Percent Ventures, Airbridge Equity Partners, First In Ventures, Grand Enterprises B.V. [wikipedia.org](https://en.wikipedia.org/wiki/ZeroTier)
- **Growth Signals**: Headcount of 23 employees (+24% YoY). Monthly job postings up +66.7% (5 open positions as of search date). Usage accelerated during the pandemic (up to 20% monthly growth). New enterprise features and partner program launched in 2025. [linkedin.com](https://linkedin.com/company/zerotier) | [zerotier.com](https://www.zerotier.com/about/)

## Competitive Advantages
- **Zero-trust peer-to-peer architecture**: Devices connect directly without a central relay (unless needed), reducing latency and attack surface compared to traditional VPNs.
- **Post-quantum readiness**: ZeroTier Quantum is one of the first networking platforms designed for post-quantum cryptographic standards.
- **Open-source heritage**: Originally released under GPLv3 (now Business Source License), fostering a strong developer community and independent security audits.
- **Simplicity at scale**: Designed to be plug-and-play, with support for millions of devices across industries from Bitcoin hardware to military radios.

## Strategic Focus
- **Enterprise expansion**: Adding advanced features like ReBAC, redesigned UI, and formal partner programs.
- **Post-quantum security**: Advancing ZeroTier Quantum as a differentiator for government and security-conscious enterprises.
- **Remote-first operations**: Fully distributed team (US, Netherlands, Germany, Canada) with plans to scale while maintaining agility. [zerotier.com](https://www.zerotier.com/about/)

## Why Work Here
- **Culture**: Emphasizes autonomy, resilience, and impact. The team carried the company forward while the founder battled cancer – described as a “testament to their strength.” [zerotier.com](https://www.zerotier.com/about/)
- **Remote/Hybrid**: Primarily remote with some hybrid roles in Utrecht, Netherlands. Work-from-anywhere philosophy. [jobs.lever.co/zerotier](https://jobs.lever.co/zerotier/)
- **Notable perks**: Opportunity to work on cutting-edge networking and cryptography. Small, flat team where engineers have direct influence. Active job postings include Senior Back End Engineer, Product Manager, and Sales Director. [linkedin.com](https://linkedin.com/company/zerotier)

## Sources
1. [zerotier.com](https://www.zerotier.com/)
2. [zerotier.com/about](https://www.zerotier.com/about/)
3. [wikipedia.org](https://en.wikipedia.org/wiki/ZeroTier)
4. [linkedin.com](https://linkedin.com/company/zerotier)
5. [jobs.lever.co/zerotier](https://jobs.lever.co/zerotier/)

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