--- title: 'VP of Sales - ASI at Banyan Software' canonical: 'https://feeny.ai/job/vp-of-sales-asi-banyan-software-united-states-knb41aawg5nt' type: 'job' last_seen: '2026-09-07' --- # VP of Sales - ASI at Banyan Software - **Company:** Banyan Software - **Location:** United States - **Work type:** remote - **Posted:** 2026-08-26 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/banyansoftware/jobs/5221755007 ## Job description Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. ## About ASI Automated Systems, Inc. (ASI) is a trusted banking technology partner built specifically for community banks. For more than 40 years, ASI has delivered secure, scalable core banking solutions backed by highly responsive service and deep industry expertise. Our integrated platform helps community banks modernize their operations, reduce complexity, improve security, and provide a better customer experience - all while preserving the relationships and local service that make community banks unique. ASI is part of Banyan Software, a permanent home for successful software companies serving specialized markets. As ASI enters its next phase of growth, we are looking for a hands-on sales leader who knows how to hunt, coach hunters, and build a highly accountable new-business sales culture. Position Overview ASI is seeking an experienced Sales Director to lead, coach, and develop a team of new-business sales professionals serving the community-banking market. This is a true management opportunity for someone who has personally succeeded as a hunter and understands what it takes to create opportunities, build credibility, navigate long sales cycles, and close complex software deals. We are particularly interested in someone who has built, trained, or transformed teams of hunters. This person should be able to teach the fundamentals of effective prospecting, discovery, qualification, relationship development, pipeline management, and closing - not simply monitor activity and report numbers. Relationships matter tremendously in community banking. The ideal candidate will bring an established network of community-bank executives, industry consultants, referral partners, banking associations, or other trusted advisors who influence core-platform decisions. This role should be based in the Midwest or Southeast United States, where the successful candidate can remain close to ASI’s target markets and industry relationships. ## What You’ll Do - Manage, motivate, and develop a team of Saas sales professionals focused primarily on acquiring new community-bank customers. - Establish a high-energy, accountable Saas sales culture built around disciplined prospecting and consistent pipeline creation. - Coach representatives through live deals, discovery calls, presentations, objections, negotiations, and closing strategies. - Conduct regular one-on-one coaching sessions, pipeline reviews, call reviews, and deal-strategy meetings. - Identify individual development needs and create practical coaching plans that improve performance. - Train the team on outbound prospecting, consultative selling, executive discovery, competitive positioning, and relationship-based selling. - Help sales representatives become more confident and effective when engaging bank CEOs, presidents, COOs, CIOs, and board members. - Set clear performance expectations and address performance issues promptly, directly, and fairly. - Build executive-level relationships with prospective community-bank customers. - Help the team develop territory plans, target-account strategies, and personalized outreach campaigns. - Step into complex or stalled opportunities to identify obstacles and establish a clear path forward. - Develop and maintain strong relationships with consultants and trusted advisors serving community banks. - Bring an existing network of community-banking consultants, bank executives, industry influencers, and referral partners- particularly within the Midwest or Southeast. - Position ASI as a trusted option when consultants are advising banks on core evaluations, technology modernization, or vendor selection. - Create a consistent approach to identifying, developing, and managing referral relationships. - Maintain regular communication with consultants and partners so ASI remains top of mind for relevant opportunities. - Track consultant- and partner-sourced opportunities with the same discipline applied to direct sales. - Represent ASI at community-banking conferences, association events, consultant meetings, and regional industry gatherings. ## What We’re Looking For - Demonstrated success as a new-business Saas hunter selling within banking technology, fintech, core banking, or financial software. - Previous experience managing, coaching, or training a team of hunters. - A proven ability to improve prospecting, pipeline creation, sales discipline, and closing performance. - Experience selling Finance Software in complex, high-value solutions with long and non-linear sales cycles. - Strong knowledge of the community-banking ecosystem and how community banks evaluate technology partners. - Established relationships with community-bank executives, consultants, banking associations, referral partners, or industry influencers. - Experience developing consultant and referral channels that generate qualified opportunities. - Ability to coach through real deals - not simply manage activity metrics and forecasts. - Executive presence and the ability to build trust with bank CEOs, presidents, COOs, CIOs, and board members. - Strong command of discovery, qualification, negotiation, and consultative selling. - Experience using Salesforce or a comparable CRM to manage pipeline activity and forecast performance. - Willingness to travel approximately 20–25% for customer meetings, team activities, conferences, and industry events. - Residence in the Midwest or Southeast United States. What ASI Offers - Competitive base salary with performance-driven incentive compensation - Unlimited PTO - Standard company holidays - Comprehensive health benefits - 401(k) program - Remote-first work environment - Approximately 20–25% travel - Opportunity to lead and develop a team in a growing, relationship-driven market - Support from an established community-banking technology company with more than 40 years of experience - A high-growth, PE-backed environment with meaningful career potential - The opportunity to strengthen community banks and the communities they serve ## Compensation $130K to $150K USD Annual Base Salary Uncapped commission Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed. Recruitment Notice Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation. Beware of Recruitment Scams We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. Protect yourself by following these steps: - Verify that all communications from our recruiting team come from an @banyansoftware.com email address. - Remember, employers will never request payment or banking information during the hiring process. - If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it. Your safety and security are important to us. Thank you for staying vigilant. ## About Banyan Software ## Company Overview - **One-liner**: Banyan Software is a permanent holding company that acquires and grows successful enterprise software businesses, providing them with long-term operational support and applied AI expertise. - **Entity Type**: Private (funding stage not disclosed) - **Headquarters**: Atlanta, Georgia, USA - **Founded**: 2016 - **Founders**: David Berkal ## Core Business - **Primary industry**: Vertical/enterprise software acquisition and operation (holding company) - **Target customers**: B2B – niche software businesses serving specialized industries, and their end customers - **Mission**: To acquire, build, and grow great software businesses worldwide, helping them modernize through shared AI expertise and operational discipline while preserving their legacy. ## Products & Services Banyan Software does not sell a single product; instead, it offers a **permanent home model** for acquired software companies. Key offerings include: - **Acquisition & Hold Strategy**: Buys software businesses with no intention to resell; over 100 companies acquired, zero sold. - **Growth Operations (Growth Ops)**: Shared services in AI, talent, sales & marketing, payments, product, finance, cybersecurity, and legal to accelerate portfolio companies. - **AI-Native Transformation**: Helps portfolio companies build AI-native businesses, unlock customer value, and drive new revenue. - **CEO Peer Network**: Decentralized model keeps local teams in control while providing access to a network of 100+ software leaders. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Over **100 companies acquired** and **zero sold**; portfolio spans North America, UK, Europe, and APAC. - **Notable Investors/Partners**: Raised capital from a “world-class group of entrepreneurs” (names not disclosed); no public list of institutional investors. - **Growth Signals**: - Five-time Inc. 5000 honoree - Top 10 on the Deloitte Technology Fast 500 - Great Place to Work Certified (89% of employees say it’s a great place to work vs. 57% typical) - Double-digit organic growth across portfolio - Endowed the Banyan Software Foundation with $100 million in company stock ## Competitive Advantages - **Permanent ownership model**: Unlike private equity, Banyan never sells its businesses, allowing long-term investment and stability. - **100% referenceable** with past sellers – a strong trust signal. - **Decentralized autonomy**: Portfolio companies retain their own culture and day-to-day control while accessing shared expertise. - **Applied AI focus**: Dedicated team helping portfolio companies rearchitect and ship with velocity in the AI era. - **Global reach**: Offices and teams across USA, Canada, Brazil, UK, Europe, and Australia. ## Strategic Focus - **Continued acquisition** of leading niche software businesses worldwide. - **AI integration** across the portfolio to drive customer value and new revenue. - **Scaling shared operating services** (Growth Ops) to support double-digit organic growth. - **Expanding geographic footprint** (recently added Brazil, APAC). ## Why Work Here - **Culture**: Great Place to Work Certified; 89% employee satisfaction. Values include authentic leadership, enduring impact, accountable ownership, radical candor, and win-as-a-team mentality. - **Benefits**: Comprehensive health/dental/vision insurance, retirement contribution plan, paid parental leave, learning & development fund, employee hardship fund, two paid volunteer days per year, annual global HQ summit. - **Work Model**: Hybrid/office presence likely – local teams and offices in multiple countries; remote flexibility not explicitly stated but global roles exist. - **Career Growth**: Opportunities across M&A, finance, legal, HR, IT, and operating company leadership (CEO, CTO roles). The company emphasizes “career gets bigger here” with exposure to senior leaders and cross-industry learning. - **Impact**: Work within a portfolio of mission-critical software businesses; the Banyan Software Foundation focuses on technology for a greener, more equitable world. ## Sources 1. [Banyan Software Homepage](https://banyansoftware.com/) 2. [Banyan Software About Page](https://banyansoftware.com/about/) 3. [Banyan Software Careers Page](https://banyansoftware.com/careers/) 4. [Jobs at Banyan Software (Greenhouse)](http://job-boards.greenhouse.io/banyansoftware) 5. 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