--- title: 'VP of Sales, Payer (Medicare) at Vida Health' canonical: 'https://feeny.ai/job/vp-of-sales-payer-medicare-vida-health-united-states-jj1a9hhhh675' type: 'job' last_seen: '2026-10-14' --- # VP of Sales, Payer (Medicare) at Vida Health - **Company:** Vida Health - **Location:** United States - **Compensation:** $150k–$175k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-02 - **Last confirmed live:** 2026-10-14 - **Apply:** https://jobs.lever.co/vida/d8f2f049-32e3-46a2-b75e-02195321c14c ## Job description Reporting to Vida's SVP of Payer, the VP Sales, Payer is a high profile role responsible for driving growth of Vida’s Payer segments. This individual will seek new client partnerships with health plans nationwide, across all lines of business with a focus on Medicare Advantage. You will build and manage the entire business development pipeline, building relationships with executive stakeholders across regional and national health plans. Initially, this will be an individual contributor role; however, this individual will also contribute to Vida’s payer and PBM strategy and collaborate across the organization on new market opportunities and product development initiatives. Possessing a strong understanding of the healthcare marketplace and the challenges payers and PBMs face across Commercial, Medicare, and Medicaid lines of business, this sales leader will identify and secure new partnerships with various players in the space. The right candidate must be a credible leader and possess the knowledge and sales skills to engage with clinical and business executives at health plans, PBMs, consultants, and employers. The VP Sales, Payer will be passionate about our mission of providing high-quality, cost-effective healthcare outcomes at scale. ## Responsibilities - Responsible for increasing the customer base, top-line financial growth for the business. - Generate new business and sales leads through a mixture of lead generation, networking, marketing campaign follow-up, and inbound inquiries. - Support and drive RFPs for health plans, building on Vida’s strong repository and success with RFPs. - Understand target customer’s business needs, leveraging consultative skill-set to develop customized proposals and pitch materials. - Initiate, develop, and maintain strong executive and decision maker-level relationships. - Support operational and strategic efforts to build and grow our business across the health plan marketplace. - Support Vida’s value-based reimbursement strategy, evolving our fee-for-outcomes based model. - Work closely with the sales, product, clinical, and account management teams, building internal relationships to support sales pursuits . - Demonstrate a solid understanding of Vida’s technology, product offerings, and mission, contributing to all three equally. - Ensure a long-term competitive edge for the business through a value-added approach to prospects and customers. - Understand key and emerging market segments and the business drivers for each; help refine positioning as needed. - Additional responsibilities as needed. ## Qualifications - Bachelor's degree at a minimum. - 10+ years of experience with both direct and indirect business development within the healthcare industry, and a history of overachieving on sales targets. - Experience and understanding of healthcare, value-based reimbursement, and Commercial, Medicare, and Medicaid lines of business. - Experience closing deals with payers and/or PBMs, working with clinical and executive stakeholders. - Experience working in or with health plans, or with top tier management consulting firm or other consulting preferred. - Experience with or knowledge of core health plan functions, including provider contracting, preferred. - Action-oriented leader who self-starts and motivates others; individual who enjoys thinking about things in new ways and executing accordingly; thrives in a high-growth environment. - History of executing complex deals throughout the healthcare marketplace for a range of clients. - Relationship-oriented, people-centric contributor; track record of being a strong leader as well as a collaborative colleague. - Strong aptitude to work in a rapidly changing, start-up environment. ## About Vida Health ## Company Overview - **One-liner**: Vida Health is a virtual care company that provides personalized, AI-driven programs for managing chronic physical and behavioral health conditions like diabetes, obesity, depression, and hypertension. - **Entity Type**: Private (Total Funding: $216.5M) - **Headquarters**: San Francisco, California, United States - **Founded**: 2014 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Healthcare IT / Virtual Care / Digital Health - **Target customers**: B2B — self-insured employers (Fortune 1000), major national health plans, and large healthcare providers - **Mission or purpose statement**: "We help people get better — and we’re helping the healthcare system get better, too." The company focuses on the 80% of U.S. healthcare spend attributed to chronic conditions. ## Products & Services - **Vida Platform (Mobile App & Web)**: A cloud-based platform that pairs users with a network of licensed healthcare providers (dietitians, therapists, health coaches) and delivers AI-driven insights. Integrates with 100+ devices and apps for real-time data capture. - **Chronic Condition Programs**: Personalized programs for diabetes, obesity, depression, hypertension, and other co-occurring conditions. - **Employer & Payer Solutions**: A white-label or integrated solution for employers and health plans to activate, engage, and empower members to improve health outcomes and reduce costs. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Annual Revenue of $110M (as of latest available data); Total Funding of $216.5M. - **Notable Investors/Partners**: Investors include Khosla Ventures, StartX, Aspect Ventures, Canvas, Workday, Nokia, Ally Bridge Group, Centene, AVP, and Hercules Capital. Partners include Fortune 1000 companies and major national payers. - **Growth Signals**: Headcount grew 16% year-over-year to 432 employees. Distributed workforce across 11 countries. Active job postings (9 as of latest data) indicate ongoing hiring, though posting trends show a recent monthly decline of 10%. ## Competitive Advantages - **Integrated Physical + Behavioral Health**: Vida uniquely combines coaching, therapy, and medical nutrition in a single platform, addressing the high co-morbidity of chronic physical and mental health conditions. - **Deep Data & AI Integration**: The platform captures real-time data from 100+ devices and apps, using AI-driven insights to personalize care and provide ROI data to payers. - **Trusted by Large Enterprise**: Backed by major payers (Centene) and trusted by Fortune 1000 clients, providing a strong distribution moat in the B2B healthcare space. ## Strategic Focus - **Scaling Enterprise Sales**: Recent job postings for a "VP of Sales- Taft-Hartley & Labor Markets" and "Client Success Director- PBM Partner Lead" indicate a push into union/labor markets and pharmacy benefit management partnerships. - **AI & Data Infrastructure**: Hiring for a "Commercial AI Administrator" and senior engineering roles suggests continued investment in AI-driven care models and data operations. - **Clinical Expansion**: Focus on chronic conditions that account for the majority of U.S. healthcare costs, aiming to deliver measurable cost savings and health outcomes. ## Why Work Here - **Mission-Driven Work**: "Do work that changes lives. Starting with yours." The company emphasizes a compassionate, innovative, and clinically impactful environment. - **Remote-First Culture**: The vast majority of current open positions (including engineering, clinical, and operations roles) are listed as "Remote — Full Time" for candidates in the United States. - **Total Rewards**: Offers company equity, generous parental leave, dental and health insurance, Flexible Spending Account (FSA), tuition assistance, pet-friendly office (HQ), free snacks/drinks, and customized development tracks. - **Engineering & Tech Culture**: Tech stack is modern and robust (Python, Django, React Native, Kubernetes, Google Cloud Platform, Snowflake, MLflow), offering exposure to full-stack, data, and AI/ML engineering in a healthcare context. - **Employee Sentiment**: Employer rating is 3.3/5.0 (292 reviews). Work-life balance scores highest (3.7), while career growth scores lowest (3.0), which is typical for high-growth startups. ## Sources 1. [LinkedIn Company Page](https://linkedin.com/company/vida-health) 2. [Vida Health Careers Page](https://www.vida.com/careers/) 3. [Lever.co Job Board](https://jobs.lever.co/vida) 4. [Vida Health Leadership Team](https://www.vida.com/our-team/) 5. [Built In San Francisco Profile](https://builtin.com/company/vida-health) ## Other roles at Vida Health - [Client Success Partner Integration Manager](https://feeny.ai/job/client-success-partner-integration-manager-vida-health-united-states-hhcztg00vr16) — United States - [Senior Data Engineer- Data Platform](https://feeny.ai/job/senior-data-engineer-data-platform-vida-health-united-states-x24vc0xg810k) — United States - [Backend Software Engineer II- Data Platform](https://feeny.ai/job/backend-software-engineer-ii-data-platform-vida-health-united-states-kt2f1rket7ww) — United States - [Director of Payer Sales](https://feeny.ai/job/director-of-payer-sales-vida-health-united-states-gsrrd92c4qje) — United States - [Site Reliability Engineer III](https://feeny.ai/job/site-reliability-engineer-iii-vida-health-united-states-0g5egqbwkgd4) — United States - [Principal Product Manager, Member Experience](https://feeny.ai/job/principal-product-manager-member-experience-vida-health-united-states-dvcwvbz88956) — United States - [Staff Product Manager, Operations Systems](https://feeny.ai/job/staff-product-manager-operations-systems-vida-health-united-states-vvwy27v0wa14) — United States - [Client Success Manager (Health Plans/PBM)](https://feeny.ai/job/client-success-manager-health-plans-pbm-vida-health-united-states-waxtvcg4ftdd) — United States - [Bilingual Member Services Agent I](https://feeny.ai/job/bilingual-member-services-agent-i-vida-health-united-states-hhp3j87rqrc8) — United States - [Member Services Agent I](https://feeny.ai/job/member-services-agent-i-vida-health-united-states-m40hp7peseh5) — United States