---
title: 'VP, Performance Marketing at HealthCare'
canonical: 'https://feeny.ai/job/vp-performance-marketing-healthcare-united-states-3jhhhgy2eenh'
type: 'job'
last_seen: '2026-09-14'
---

# VP, Performance Marketing at HealthCare

- **Company:** HealthCare
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.lever.co/healthcare/a5f95cac-d51f-4d9d-811f-70948bfcdc0b

## Job description

## About Healthcare.com

Healthcare.com is a healthcare technology company building smarter ways to connect people and partners with the coverage, care, and solutions they need. We’re three businesses, one company. Through Marketplace, Pivot Health, and TrustRx, our work spans health insurance marketplaces, flexible health coverage, and pharmacy, giving us more ways to solve meaningful problems across the healthcare ecosystem. Healthcare doesn’t stand still, and neither do we. We’re curious, collaborative, and always looking for better ways to solve problems, use technology, and make an impact.

## About The Role

Senior operating leader for Healthcare.com’s consumer acquisition business. This is a business ownership role, not simply a functional marketing role. The VP will own day-to-day performance across first-party and third-party acquisition, with accountability for revenue, contribution margin, ROAS, volume, and strategic growth. The role will manage forecasting and capital allocation, develop channel leaders, incubate new growth opportunities, improve measurement and conversion signals, and build a faster, more precise, AI-enabled operating model. The VP will also work closely with Marketplace Ops and the Distributor team to align consumer supply, acquisition budgets, partner demand, and shared performance goals.

## Who You Are

- Senior leadership experience in performance marketing, growth, or digital acquisition
- Direct ownership of substantial budgets, multi-channel portfolios, and financial results
- Strong command of revenue, contribution margin, ROAS, CAC/CPA, LTV, and volume
- Deep understanding of first-party and third-party acquisition channels
- Exceptional analytical instincts and willingness to get hands-on
- Track record of managing managers and building accountable teams
- Strong forecasting, measurement, attribution, conversion-signal, and MarTech/AdTech experience
- AI-enabled mindset, curiosity, and willingness to lead an AI-enabled operating transformation

What Sets You Apart

- Hands-on experience using AI, coding agents, or automation to build useful capabilities
- Experience in a regulated or compliance-intensive industry
- Experience with digital marketplaces, comparison shopping, lead generation, or insurance distribution
- Experience incubating and scaling new acquisition channels

## Why Healthcare.com

We’re building a company for people who want to be part of what’s changing, not watching it happen. Here, you’ll have the opportunity to take on meaningful challenges, share new ideas, and make an impact you can see. The Good Stuff Medical coverage with PPO and HSA plan options Company funded HSA contributions from $2,000 to $4,000 annually Dental and vision coverage 401(k) with company match and eligibility from day one Paid time off and company holidays Paid parental and pregnancy disability leave Company paid life and AD&D insurance Employee Assistance Program (EAP) Employee discounts on travel, entertainment, fitness, dining, and more Bring your ideas. Bring your experience. Bring what makes you different. We’ll give you the opportunity to make it matter. Healthcare.com is an equal opportunity employer. We value different backgrounds, experiences, and perspectives and are committed to creating an inclusive workplace where everyone has the opportunity to thrive.

## About HealthCare

## Company Overview
- **One-liner**: HealthCare.com is a data-driven health insurance search, comparison, and recommendation marketplace that helps consumers find, compare, and enroll in health insurance and Medicare plans.
- **Entity Type**: Private (venture-backed; has completed Series A, B, and C rounds plus debt financing)
- **Headquarters**: Miami, Florida, United States (3401 N. Miami Avenue, Suite 205, Miami, FL 33127)
- **Founded**: 2014 (the current HealthCare.com entity launched in 2014; conflicting reports from Revelio Labs cite 2007 as the original founding year)
- **Founders**: Howard Yeh (Co-Founder & Chief Insurance Officer) is publicly identified; other founding team members are not fully disclosed in public sources

## Core Business
- **Primary Industry**: Health insurance marketplace / Insurtech / Healthcare technology
- **Target Customers**: B2C consumers (individuals, families, and seniors shopping for health insurance and Medicare plans) and B2B partners (insurance carriers, distributors, and healthcare organizations)
- **Mission**: "Our mission is to use best-in-class data-driven technology and insurance expertise to be the trusted advisor and leading brand for consumers seeking coverage by tailoring to their personal and ever-changing needs." The company also states its goal is to "help consumers make better healthcare decisions" and improve healthcare literacy.

## Products & Services
- **HealthCare.com Marketplace**: The flagship search, comparison, and recommendation platform that allows consumers to analyze hundreds of health insurance options in their area, compare on-exchange (marketplace) and off-exchange plans side by side, and receive data-rich, personalized recommendations. Includes Medicare plan shopping for seniors.
- **Pivot Health**: An insurance marketing company and healthcare services provider that develops custom health insurance programs and coverage solutions in partnership with top-ranked insurance carriers. Products include short-term medical insurance, dental and vision, supplemental indemnity, and accident and illness coverage.
- **HealthCare.com Partners**: A partner network leveraging technology, data insights, and wide distribution channels to help insurance carriers and distributors grow their business and improve consumer access.
- **Content & Education Platform**: Expert-reviewed, journalist-written content about health insurance, vetted by licensed insurance agents, designed to demystify the healthcare buying experience and improve consumer healthcare literacy.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue estimated at **$70.6M** (per LinkedIn company data); **$244M in total funding** across 6 prior rounds
- **Notable Investors**: Second Alpha Partners (led Series B, $18M, 2019), Hildred Capital Partners (led Series C, $31.5M, 2022), Oaktree Capital Management (led Series C, $50M, 2021), plus $130M debt financing (2021). The company reports support from "a group of investors who have built some of the most valuable Internet companies in the world, including Priceline and Booking.com."
- **Growth Signals**: Trusted by **10 million customers a year**; workforce distributed across 13 countries and 9 offices in 3 countries (US, Guatemala, Thailand); active job postings rose **115.8% in 2026** to 15 openings, with hiring velocity of 7 new roles/month (up from 4 in 2025); Engineering is the fastest-growing function (up 2.7%); recent open roles include a Senior Applied AI Data Scientist, signaling AI investment.

## Competitive Advantages
- **Proprietary data & machine learning**: Uses proprietary data and ML technology to match consumers with distributors, ensuring consumers get enrolled in the right plan for their needs.
- **Full-market comparison**: One of the few platforms allowing consumers to compare both on-exchange and off-exchange plans side by side, showing nearly every available choice.
- **Carrier relationships**: Works with the largest health insurance companies in the U.S. to make their offerings more accessible and understandable.
- **Trusted content model**: Experienced journalists write content and licensed insurance agents verify all work for accuracy — a dual-expertise editorial model that builds consumer trust.
- **Scale and brand recognition**: 10 million annual customers and a decade of operating history give the company significant data advantages and brand equity in the health insurance search space.

## Strategic Focus
- **AI and data science**: Actively hiring a Senior Applied AI Data Scientist, indicating investment in AI-driven consumer matching and recommendation capabilities.
- **Partner network expansion**: Growing HealthCare.com Partners to help carriers and distributors leverage technology and distribution channels.
- **Product diversification**: Expanding Pivot Health's custom insurance programs and non-proprietary health insurance solutions portfolio (short-term medical, dental, vision, supplemental indemnity, accident/illness).
- **Global talent distribution**: Maintaining and growing a global workforce across the US, Guatemala, Thailand, and other countries to support 24/7 operations and cost-efficient scaling.

## Why Work Here
- **Mission-driven work**: Employees contribute to helping everyday people make better, more informed healthcare purchasing decisions — work with direct social impact.
- **Global, distributed environment**: 13 countries represented across the workforce with 9 offices in the US, Guatemala, and Thailand; this suggests remote/hybrid flexibility and cross-cultural collaboration.
- **Data and tech focus**: With 33 technical employees (16% of workforce) and Engineering the fastest-growing function, technologists can work on meaningful ML, data, and product challenges in a high-volume marketplace.
- **Career development**: Recent leadership includes VP-level roles in Data, Product, Sales, and People Operations; the company has attracted talent from eHealth, Inc. and Conduent, indicating a competitive talent pool.
- **Hiring momentum**: Job postings more than doubled in 2026 (15 active postings, up 115.8%), signaling renewed growth investment after a period of headcount decline.
- **Caveats for candidates**: Headcount data shows conflicting figures across sources (Built In: 295; LinkedIn: 112; Revelio Labs: 389 as of March 2026), with a reported ~4% decline from 2023–2026. Revelio Labs also flags "negative and declining" overall employee sentiment, and a VP of Partner Solutions departed in March 2026. Average salary per Revelio is $72,583, with wide geographic variation. Candidates should ask about team stability and culture during interviews.

## Sources
1. [builtin.com](https://builtin.com/company/healthcarecom)
2. [th.linkedin.com](https://th.linkedin.com/company/healthcare-com)
3. [theorg.com](https://theorg.com/org/healthcare-com)
4. [healthcare.com](https://www.healthcare.com/about-content)
5. [reveliolabs.com](https://www.reveliolabs.com/companies/healthcare/employees)

## Other roles at HealthCare

- [Growth Marketing Manager](https://feeny.ai/job/growth-marketing-manager-healthcare-united-states-djxkxw5vkz9w) — United States
- [Program Manager, Marketplace Operations](https://feeny.ai/job/program-manager-marketplace-operations-healthcare-united-states-6qw27psk3ryr) — United States
- [VP, Performance Marketing](https://feeny.ai/job/vp-performance-marketing-clear-corporate-new-york-new-york-e7qk7y9wgwdw) — New York New York, United States