---
title: 'VP, Practice Leader - Specialty Retail at InMarket'
canonical: 'https://feeny.ai/job/vp-practice-leader-specialty-retail-inmarket-united-states-5vzzjcy19kpr'
type: 'job'
last_seen: '2026-10-15'
---

# VP, Practice Leader - Specialty Retail at InMarket

- **Company:** InMarket
- **Location:** United States
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/inmarket/jobs/8256110

## Job description

Job Title: VP, Practice Leader- Specialty Retail

Location: Remote (US-Only)

## About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

*Source: Wordstream US Google Display Benchmarks for Mobile Media

## About the Role

As a VP, Practice Leader you will partner with the core sales team to bring your relationships to the table. Collaborating with retailers directly (and supporting agencies) to evangelize the InMarket product suite: Media, Measurement, and Insights.

Your daily impact as a VP, Practice Leader

- Collaborate with sales leadership to position the InMarket offering to world class retailers and agencies
- Own the Specialty Retail Vertical - Including subverticals such as: Arts & Crafts, Clothing, Department Stores, Discount Stores, DIY, Electronics, Furniture, Hardware, Home Decor, Malls, Off-Price Retailers, Shoes, Sporting Goods, etc.
- Role does NOT include responsibility for Grocery, Drug, Mass, Dollar, Club and Convenience Store Channels
- Opening doors/creating brand level discussions for individual sellers
- Advise on positioning for individual meetings and collaborate with direct sellers
- Interest and ability to speak at events and evangelize InMarket as a thought leader

## Your experience and expertise

- 10+ years in Retail
- Leadership experience work cross-functionally with Sales, Marketing, and Product

## Benefits Summary

- Competitive salary, stock options, flexible vacation
- Medical, Dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (Within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Generous Paid Parental Leave

*Title contingent on years of relevant experience.

For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $200,000 to $240,000.

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits.  Ask your recruiter for more information!

At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Privacy Notice for California Job Applicants: https://inmarket.com/ca-notice-for-job-applicants/

#LI-Remote

## About InMarket

## Company Overview
- **One-liner**: InMarket is the leading real-time marketing and measurement platform that helps brands connect with consumers in the moments that matter most, turning omnichannel engagement into measurable real-world outcomes.
- **Entity Type**: Private (funding stage: Series A + Debt Financing, total $12.5M raised)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2010
- **Founders**: Todd Dipaola (CEO, Co-Founder & Executive Chairman) and Mark Dipaola (Co-Founder)

## Core Business
- Primary industry: Digital advertising, marketing technology (AdTech / MarTech)
- Target customers: B2B – large brands and retailers across CPG, grocery, alcohol, QSR, and other verticals
- Mission: “Help leading brands connect to consumers in the moments that matter most.”

## Products & Services
- **InMarket Platform**: Unified real-time marketing and measurement suite combining Audiences (AI-driven predictive + real-time omnichannel audience targeting), Activation (programmatic media buying across channels, screens, and devices), Measurement (granular, real-time attribution and incremental ROAS analytics), and InSights (custom brand analytics and consumer intelligence).
- **Award-winning Creative Services**: High-impact, innovative brand experiences that outperform industry engagement benchmarks.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue ~$130M (2024–2025 estimate) | Total Funding $12.5M (Series A $1M in 2010, Debt Financing $11.5M in 2021)
- **Notable Investors/Partners**: Board members including Dave Zinman, Michelle Millstone-Shroff, Todd Morris; industry affiliations with NAI, IAB, MMA, IAB Tech Lab, TAG Registered.
- **Growth Signals**: 300+ employees (“peeps”), 35+ industry awards, 15+ years in industry, trillions of impressions served. Recent acquisitions include ChannelMix (Aug 2024), Key Ring (Dec 2020), NinthDecimal (Sep 2020), Out of Milk (Jun 2021), Thinknear (Aug 2019). Headcount grew ~0.6% YoY to 265 employees as of mid-2025.

## Competitive Advantages
- **Real-time omnichannel measurement & activation**: Only platform that combines unified measurement with real-time campaign optimizations across all channels, delivering guaranteed, attributable iROAS.
- **Privacy-forward framework**: Consumer-first data practices; board member of Network Advertising Initiative (NAI); sets industry privacy standard.
- **AI-driven predictive targeting**: Uses machine learning to predict next purchase and engage consumers when and where they are most receptive.
- **Deep integrations and scale**: Operates in 12 countries, serves top global brands, and has a track record of high-impact campaign results (e.g., +7x store visits for a national grocer).

## Strategic Focus
- Continuing to unify the digital-physical commerce journey by expanding measurement capabilities and omnichannel activation.
- Strengthening privacy-compliant data infrastructure and AI-driven predictive models.
- Growing through strategic acquisitions (ChannelMix, NinthDecimal) to deepen analytics and audience reach.
- Scaling sales and client success teams, particularly in measurement and insights.

## Why Work Here
- **100% Remote Work Environment** – InMarket is a fully remote company, offering flexibility to work from anywhere.
- **Culture & Values**: Emphasizes “Courageous,” “Kaizen” (continuous improvement), “Smarter Not Harder,” “MVPeeps,” and “Good Peeps.” Described as data-driven, agile, and supportive. Employee rating on LinkedIn: 4.2/5 (54 reviews) with high marks for Culture (4.5), Compensation (4.3), Work-Life (4.1).
- **Benefits**: Not detailed on careers page but likely competitive for a growth-stage tech firm. The company invests in learning, development, and growth.
- **Engineering & Technical Roles**: Strong technical team (52 employees in tech, 11 design, 10 product). Active hiring for roles like AI Builder, Measurement Sales, and GTM Marketing.
- **Career Growth**: Open positions span from Director to SVP levels; the company has a flat-ish structure with many senior and director roles (14% director, 14% specialist, 11% manager). Recent departures indicate some turnover, but headcount is stable.

## Sources
1. [inmarket.com](https://inmarket.com/)
2. [inmarket.com/careers/](https://inmarket.com/careers/)
3. [inmarket.com/about-us/](https://inmarket.com/about-us/)
4. [linkedin.com/company/inmarket_1](https://www.linkedin.com/company/inmarket_1)
5. [inmarket.com/careers/open-positions/](https://inmarket.com/careers/open-positions/)

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