---
title: 'VP Product at Checkatrade'
canonical: 'https://feeny.ai/job/vp-product-checkatrade-london-m8bk4n4ccv5p'
type: 'job'
last_seen: '2026-09-12'
---

# VP Product at Checkatrade

- **Company:** Checkatrade
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-30
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/checkatrade/8f3fabc4-f93e-4a4a-9fbd-21a155d47dba/application

**Skills:** Product Strategy, Product Roadmapping, AI Integration, Machine Learning, Marketplace Dynamics, Platform Business

> The VP Product will own product strategy and execution for Checkatrade, reporting directly to the CEO. This role involves leading product managers, driving AI integration, and shaping the multi-year product vision to support the company's growth ambitions in the home services marketplace.

## Job description

At Checkatrade, our north star is Powering Great Work — transforming the landscape for trades, consumers, and the next generation of skilled workers. As our next VP Product, you’ll have the mandate to shape what that mission looks like in practice. This is a rare chance to own product strategy and execution at one of the UK’s most recognised home services brands — reporting directly to the CEO, working at the intersection of consumer experience, trade-side tooling, marketplace dynamics, and AI. The foundations are strong. The opportunity ahead is enormous. Forget long lists, here’s what you’ll actually spend your time on:

- Setting and owning the multi-year product vision and roadmap — translating Checkatrade’s growth ambitions into a clear, prioritised strategy that the whole business can get behind.
- Leading, coaching and growing all Product Managers across the business — building a culture of ownership, curiosity, and pace, and creating the conditions for PMs to do their best work.
- Driving rigorous prioritisation and planning — balancing short-term commercial impact with long-term platform investment, and keeping the organisation moving at pace.
- Leading the integration of AI and machine learning across the product — from search and matching to personalisation and automation — identifying where these tools can genuinely unlock step-change improvements in experience and efficiency.
- Partnering closely with Marketing, Engineering, Design, Data, and Commercial teams to make sure product decisions are grounded in real user needs and real business outcomes.
- Representing the product function in board and investor conversations — communicating roadmap, progress, and trade-offs with clarity and confidence.

It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:

- A solid background in senior product leadership — you’ve owned product direction end-to-end and built high-performing PM teams from the ground up.
- Proven experience in a two-sided marketplace or platform business — you understand supply and demand dynamics, network effects, and what it actually takes to grow a marketplace.
- Demonstrable experience building and shipping AI-powered product features — from concept through to production, with a clear view on where the technology adds genuine value versus noise.
- Strong commercial acumen and the ability to connect product decisions to revenue, retention, and growth — combined with exceptional communication skills that work equally well with a cross-functional team or a board room.

We believe great work deserves great rewards. Here’s just a taste:

- Competitive salary + annual bonus
- Employee Share Programme
- Health, well-being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!

How we’ll get to know each other:

- Screening call with Laura Scott, Talent Acquisition
- 45 minute interview with Jambu Palanippan (CEO
- 120 minute (split in two) Scenario based interview with Ashley Bartley (Chief People Officer, Gabriella Overeem (VP, Consumer), Gorden Pretorius (Chief Technology Officer), Mickael Barjoud (VP, Leads)
- Final stage interview incl case study presentation with Jambu Palaniappan (CEO), Ashley Bartley (Chief People Officer), Mathieu Proust (Chief Operating Officer), and Gorden Pretorius (Chief Technology Officer)

Need sponsorship to work in the UK? We can support Skilled Worker visa applications for this role. If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box. Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our [Registration Form](https://jobs.ashbyhq.com/checkatrade/form/register-interest)

## About us

We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.

## About Checkatrade

## Company Overview
- **One-liner**: Checkatrade is the UK’s leading online marketplace connecting homeowners with thoroughly vetted tradespeople for home repairs and improvements.
- **Entity Type**: Private – backed by private equity firm Brookfield with ambitious growth plans.
- **Headquarters**: London, England, United Kingdom (with a major office in Portsmouth).
- **Founded**: 1998
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Internet Marketplace Platforms / Home Services
- **Target customers**: Two-sided marketplace – B2C (homeowners) and B2B (tradespeople, from sole traders to larger firms).
- **Mission statement**: “To be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities.”

## Products & Services
- **[Checkatrade Platform]**: A web and mobile marketplace where homeowners can find, compare, and book tradespeople. All tradespeople pass a 12‑point vetting process and are continually rechecked. Every job is backed by a £1,000 guarantee. The platform hosts over 6 million verified reviews and supports fixed‑price booking for simpler jobs. The company is investing in AI‑first tools to improve user journeys and matching.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held, backed by Brookfield).
- **Key Metric**: Annual revenue of £29.7 M (LinkedIn data, +2.4% YoY headcount growth to 409 employees).
- **Notable Investors/Partners**: Brookfield (private equity partner providing growth capital); also partners with brands like TradePoint (10% discount for trades).
- **Growth Signals**: Increasing job postings (+37.5% MoM, +100% QoQ); active in 12 countries; expanding product and engineering teams; heavy investment in AI and digital capabilities.

## Competitive Advantages
- **Trust & Reputation**: Over 25 years of brand equity – a household name in the UK. The 12‑point vetting process and £1,000 guarantee create a strong trust moat difficult for new entrants to replicate.
- **Scale of Reviews**: 6+ million verified reviews provide rich data for quality matching and consumer confidence.
- **Dual‑Sided Network Effects**: The more homeowners use the platform, the more tradespeople join, and vice versa – a classic marketplace flywheel.

## Strategic Focus
- **AI‑Powered Transformation**: Embracing AI to build smarter matching, improve customer experience, and drive operational efficiency.
- **Scaling the Marketplace**: Backed by Brookfield, the company is investing in product, engineering, and data teams to accelerate growth and expand beyond the core UK market.
- **Deepening Customer Obsession**: Aligning all teams (R&D, Commercial, Business Services) around the “Customer‑Obsessed” value to improve retention and lifetime value.

## Why Work Here
- **Culture & Values**: “All‑In”, “Customer‑Obsessed”, and “AI‑Powered” guide decision‑making. Teams are described as gritty, collaborative, and ambitious.
- **Work‑Life Balance**: Generous annual leave, flexible holiday trading, enhanced parental leave, birthday and volunteer days off.
- **Health & Wellbeing**: Private medical cover, 24/7 GP access, cash plan, mental health support, gym perks.
- **Financial & Lifestyle**: Enhanced pension, life cover, salary sacrifice schemes (EV, nursery, cycle to work), and discounts.
- **Office Environment**: High‑spec offices in London (City Point near Moorgate/Liverpool Street) and Portsmouth (lakeside campus). Modern, collaborative spaces with free breakfasts, weekly lunches, and regular social events.
- **Growth Potential**: Rapidly scaling company with clear roadmap; opportunities for internal mobility and professional development.

## Sources
1. [checkatrade.com](https://www.checkatrade.com/) – Official site with product and trust information.
2. [careers.checkatrade.com](https://careers.checkatrade.com/) – Careers page with culture, values, benefits, and team descriptions.
3. [uk.linkedin.com](https://uk.linkedin.com/company/checkatrade) – LinkedIn company page with employee count, revenue, funding background, and recent job trends.
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/checkatrade) – Active job listings and team structure.

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