---
title: 'VP Product & Design at Serve Robotics'
canonical: 'https://feeny.ai/job/vp-product-design-serve-robotics-united-states-dh2pyrwywacj'
type: 'job'
last_seen: '2026-09-14'
---

# VP Product & Design at Serve Robotics

- **Company:** Serve Robotics
- **Location:** United States
- **Compensation:** $240k–$300k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/serverobotics/71f193a1-f287-4758-9f75-18e2cf5d45aa

## Job description

At Serve Robotics, we’re reimagining how things move in cities. Our personable sidewalk robot is our vision for the future. It’s designed to take deliveries away from congested streets, make deliveries available to more people, and benefit local businesses. The Serve fleet has been delighting merchants, customers, and pedestrians along the way in Los Angeles, Miami, Dallas, Atlanta and Chicago while doing commercial deliveries. We’re looking for talented individuals who will grow robotic deliveries from surprising novelty to efficient ubiquity.

## Who We Are

We are tech industry veterans in software, hardware, and design who are pooling our skills to build the future we want to live in. We are solving real-world problems leveraging robotics, machine learning and computer vision, among other disciplines, with a mindful eye towards the end-to-end user experience. Our team is agile, diverse, and driven. We believe that the best way to solve complicated dynamic problems is collaboratively and respectfully.

## JOB OVERVIEW

Lead a high-performing Product and Design team to build what the future looks like with robots by our side, starting with sidewalk logistics. This role is accountable for raising the bar, identifying high-impact opportunities and big bets, and clearly articulating the rationale behind where we’re going and why.

This role partners closely with Engineering, Operations, Data, Business Development , Program Management, Safety, Policy, and other leaders to align priorities, navigate tradeoffs, and turn company strategy into clear, coordinated execution.

## JOB DUTIES

Lead a High Performing Team

- Develop and uplevel a strong product management and design team and foster a culture for intellectual curiosity, measurable experimentation, and cross-functional collaboration.
- Set a high bar for product and design quality and craft and evolve how business opportunities, requirements, and validation are built, communicated, and maintained.
- Serve as a key member of the leadership team and contribute beyond the Product organization to company-wide strategy and execution.
- Establish clear roles, expectations, decision rights, and accountability across the organization.

Product Vision and Narrative

- Deliver delight to customers and the public while expanding the sidewalk delivery business.
- Translate corporate strategy and customer needs into clear product priorities and investment decisions for both product and design.
- Develop a strong understanding of customers, users, competitors, and market dynamics to inform product direction and design principles..
- Champion data-driven product decision making, using quantitative and qualitative insights to prioritize opportunities, evaluate tradeoffs, and guide product strategy and investment.
- Balance near-term customer and operational needs with investments in scalable, long-term product capabilities.
- Ensure product development is grounded in real-world customer and user needs rather than technology development alone.
- Develop and maintain a clear product roadmap that translates company strategy and customer needs into prioritized product initiatives, milestones, and outcomes.

Design & User Experience

- Lead the Design function and establish a cohesive design vision across the company's products and experiences.
- Champion user-centered design and ensure customer and end-user insights are incorporated throughout the development process.
- Build scalable design practices, systems, and standards that create intuitive and consistent experiences.
- Partner with Product, Engineering, Operations, and Commercial teams to simplify complex technical capabilities into effective user experiences.
- Ensure design is treated as a strategic product capability and incorporated early in product development.
- Deliver on public safety-focused design from Industrial Design to Operational Tools

EXPERIENCE, QUALIFICATIONS, & SKILLS

Required Experience, Qualifications, and Skills

- 12+ years of progressive experience in product management, product strategy, design, or related technology leadership roles.
- 5+ years of experience leading and developing product teams, including experience managing senior product leaders and/or multidisciplinary organizations.
- Demonstrated experience owning product strategy and roadmaps for complex technology products from concept through commercialization and scale.
- Proven track record of translating company strategy, customer needs, and technical capabilities into clear product priorities and measurable business outcomes.
- Master communicator with experience partnering with executive leadership and communicating product, design and technical strategy to senior internal and external stakeholders.
- Strong people leadership capabilities with demonstrated success recruiting, developing, and retaining high-performing teams.

Preferred Experience, Qualifications, and Skills

- Experience developing products involving robotics, autonomous systems, artificial intelligence, mobility, logistics, or other complex hardware and software systems.
- Experience with products that operate in the physical world where safety, reliability, hardware constraints, operational performance, and user experience must be considered together.
- Experience leading or directly overseeing both Product Management and Product Design organizations.
- Experience developing B2B or B2B2C products involving enterprise customers, strategic partners, operators, and end consumers.
- Experience building products that integrate hardware, software, data, operational tooling, and customer-facing experiences.
- Experience developing products or platforms that support fleet operations, marketplaces, logistics, last-mile delivery, or other high-volume operational environments.
- Experience scaling product organizations through periods of rapid company growth and changing business priorities.
- Experience commercializing emerging technology and translating technically sophisticated capabilities into clear customer value.
- Bachelor's degree in engineering, computer science, design, business, or a related field. Advanced degree or equivalent experience is a plus.

## About Serve Robotics

## Company Overview
- **One-liner**: Serve Robotics develops and operates AI-powered, low-emission autonomous sidewalk robots for last-mile delivery, primarily for food and retail.
- **Entity Type**: Public (NASDAQ: SERV, IPO March 2024)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2021 (spun out of Postmates / Uber)
- **Founders**: Ali Kashani (Co-founder, CEO), Touraj Parang (Co-founder, President & COO), Euan Abraham (Co-founder & VP of Software), Dmitry Demeshchuk (Co-founder & VP of Product and Design)

## Core Business
- **Primary industry**: Autonomous vehicle technology / Robotics / Last-mile delivery logistics
- **Target customers**: B2B — enterprise partners like Uber Eats and 7-Eleven; also directly serves restaurants and local businesses via robots
- **Mission or purpose statement**: “We go beyond self interest, always taking our community into account. We empower each other with trust and autonomy to solve big problems and build a sustainable future.”

## Products & Services
- **Serve Autonomous Delivery Robot**: Level 4 autonomous sidewalk robot designed for contactless delivery. Cargo capacity suitable for food and small goods, operates at walking speed, 98% lower CO₂ emissions than a car.
- **Delivery-as-a-Service**: End-to-end robotic delivery service integrated with Uber Eats and other platforms. Robots are deployed in fleets, managed remotely by Serve’s operations team.
- **Proprietary Autonomy Software & Data Flywheel**: End-to-end perception, planning, and control stack trained on real-world delivery data.

## Market Standing
- **Valuation / Market Cap**: ~$336.6 million (as of mid-2025) – market cap fluctuates with stock price (currently ~$7.95/share)
- **Key Metric** (Private funding & public revenue): Total Funding $397.7 million; Annual Revenue ~$2.7 million (based on 2024/2025 data)
- **Notable Investors / Partners**: NVIDIA (lead investor in venture round), Uber (corporate round & commercial partner), Magna International (manufacturing partner), 7-Eleven (enterprise customer)
- **Growth Signals**: Fleet grew to 400+ robots across five U.S. metros (LA, Miami, Dallas, Atlanta, Chicago); over 100,000 deliveries completed; signed contract with Uber Eats to deploy up to 2,000 robots; headcount grew 102.9% YoY to 303 employees; active job postings up 43.9% YoY.

## Competitive Advantages
- **Level 4 autonomy**: One of the first AV companies to achieve true Level 4 autonomy in sidewalk delivery.
- **Low‑emission, pedestrian‑scale design**: Robots emit 98% less CO₂, weigh 90% less, and have 99% less kinetic energy than a car — enabling regulatory acceptance and community goodwill.
- **Exclusive partnerships**: Multi‑year commercial agreement with Uber Eats (up to 2,000 robots) and presence on 7-Eleven’s delivery network.
- **Manufacturing scale**: Partnership with Magna International (Tier 1 automotive supplier) ensures high‑volume production quality.
- **Patent portfolio**: CEO Ali Kashani holds 26+ patents in robotics and AI.

## Strategic Focus
- **Nationwide scale‑up**: Expanding to additional U.S. markets beyond the current five metros.
- **Fleet density**: Increasing robot count per market to improve service economics and delivery density.
- **Data flywheel**: Using real‑world delivery data to improve autonomy, reduce cost per mile, and unlock new use cases.
- **Manufacturing ramp**: Scaling production line with Magna to reduce unit cost and increase deployment speed.
- **New verticals**: Exploring grocery, retail, and other last‑mile categories beyond restaurant delivery.

## Why Work Here
- **Culture & values**: Mission‑driven, collaborative, trust‑based culture. Core values include “Deliver delight,” “Empower people,” and “Be mission driven.” Employees report high autonomy and a focus on sustainability.
- **Growth trajectory**: Headcount grew 102% in the last year; 59 active job postings across engineering, operations, product, and finance.
- **Work environment**: Hybrid/office presence in Los Angeles (HQ); operations roles require field work. Remote/hybrid policy not explicitly stated but likely flexible for engineering.
- **Notable perks & recognition**: Fast Company “15 Tech Startups to Watch” (2022), TED Conference featured talk (2020), EY Entrepreneur Of The Year Bay Area Award (2025). Strong alumni pipeline from Uber, Cruise, Apple, Amazon — learning from top robotics talent.
- **Engineering culture**: Emphasis on building safe, real‑world autonomous systems. Tech stack includes AI, computer vision, sensor fusion, and cloud infrastructure.

## Sources
1. [serverobotics.com](https://www.serverobotics.com/)
2. [serverobotics.com/company](https://www.serverobotics.com/company/index.html)
3. [serverobotics.com/careers](https://www.serverobotics.com/careers)
4. [linkedin.com/company/serverobotics](https://www.linkedin.com/company/serverobotics)
5. [jobs.ashbyhq.com/serverobotics](https://jobs.ashbyhq.com/serverobotics)

## Other roles at Serve Robotics

- [Operations Associate](https://feeny.ai/job/operations-associate-serve-robotics-washington-420mbmx4m8k0) — Washington, DC
- [Environmental Health & Safety (EHS) Specialist](https://feeny.ai/job/environmental-health-safety-ehs-specialist-serve-robotics-los-angeles-vp9haa9ha5bb) — Los Angeles, CA
- [VP of IT Infrastructure & Operations](https://feeny.ai/job/vp-of-it-infrastructure-operations-serve-robotics-united-states-6x5jg466vpa1) — United States
- [Electrical Engineer](https://feeny.ai/job/electrical-engineer-serve-robotics-redwood-city-01061b00pbwx) — Redwood City, CA
- [Regional Operations & Fleet Expansion Manager](https://feeny.ai/job/regional-operations-fleet-expansion-manager-serve-robotics-gold-coast-awqk69fbnggg) — Gold Coast, Australia
- [Field Operations Associate](https://feeny.ai/job/field-operations-associate-serve-robotics-dallas-xb5yh1cz1v9a) — Dallas, TX
- [Operations Associate - Part Time (San Jose, CA)](https://feeny.ai/job/operations-associate-part-time-san-jose-ca-serve-robotics-san-jose-we1vc3kspj4c) — San Jose, CA
- [Electrical Engineer](https://feeny.ai/job/electrical-engineer-serve-robotics-penang-gd37gdyfppf6) — Penang, Malaysia
- [Senior Manager, Hardware Engineering](https://feeny.ai/job/senior-manager-hardware-engineering-serve-robotics-redwood-city-x4h56yew80pn) — Redwood City, CA
- [Sr. Technical Program Manager, Hardware/Software Integration](https://feeny.ai/job/sr-technical-program-manager-hardware-software-integration-serve-robotics-rmawvht5mx5b) — United States