---
title: 'VP, Sales at Apella'
canonical: 'https://feeny.ai/job/vp-sales-apella-remote-vcnvfts8d2t9'
type: 'job'
last_seen: '2026-10-17'
---

# VP, Sales at Apella

- **Company:** Apella
- **Location:** Remote
- **Compensation:** $250k–$350k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/apella/413257f8-1214-4ad0-ab04-877b7dc08bce

## Job description

Who we are: Apella is applying computer vision and machine learning to improve the standard of care in the most critical aspect of healthcare: surgery. We build applications to enable surgeons, nurses, and hospital administrators to deliver the highest quality care.

## Who you are

We're looking for a VP of Sales to build and lead Apella's national sales organization. Not just carry a number, but build the team, structure, and strategy that lets us scale across enterprise health systems. This is a player-coach role for someone who has proven they can run a complex, multi-stakeholder enterprise motion into hospitals and health systems, and who has hired, developed, and scaled a sales team beyond their own individual performance. In this role, you'll

- Set and execute Apella's national sales strategy across enterprise health systems, IDNs, and large hospital networks
- Lead and develop a team of 6 direct reports covering territories across the country, holding the team accountable to quota and coaching them to hit it
- Build and scale Apella's sales function as we grow, including hiring future reps, designing territory and org structure, and putting in place the process and infrastructure a larger team will need
- Refine and execute a repeatable sales playbook, messaging, deal stages, qualification criteria, so the team can run a consistent, scalable motion
- Own executive-level relationships with C-suite leaders, surgeons, OR directors, IT teams, and administrators at some of the largest health systems in the country
- Lead and/or oversee negotiations, RFPs, and contract structuring for multi-million dollar, system-wide deals
- Partner cross-functionally with marketing, product, R&D, and customer success at a strategic level to shape go-to-market and accelerate adoption
- Represent Apella externally as a credible, trusted voice in the industry

## What you'll bring

- 12+ years of enterprise sales experience, including meaningful time in a sales leadership seat; 8 years of sales leadership experience
- A proven track record of new logo acquisition, winning net-new business in greenfield accounts, not just growing existing ones
- Direct, hands-on experience selling into hospitals and health systems
- Proven, specific experience building and scaling a sales team
- Experience managing a national sales motion across multiple regions or territories
- Background in MedTech, medical devices, or healthcare capital equipment, complex healthcare SaaS/platform sales, or a crossover of both
- Deep expertise navigating multi-stakeholder, long-cycle enterprise sales, including RFPs, system-wide contracting, and creative deal structures
- A track record of top-performer recognition (President's Club, Rep/Manager of the Year, quota attainment) at both the individual and team level
- Comfort and credibility operating in both a startup environment (ambiguity, building from scratch) and bringing enterprise discipline and process to it
- Strong leadership presence, able to mentor, coach, and influence both your own team and cross-functional peers
- A mission-driven orientation and genuine interest in improving surgical outcomes through technology

Our Benefits

- Competitive salary and stock options
- Flexible vacation policy and a culture that values time for rest and recharging
- Remote-first work environment with unique virtual and in-person events to foster team connection
- Comprehensive health, dental, and vision insurance—we’re a healthcare company that prioritizes your health
- 16 weeks of parental leave for all parents

Apella is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We encourage people from all backgrounds to apply to our roles.

## About Apella

## Company Overview
- **One-liner**: Apella provides an ambient AI and computer vision platform that automatically captures surgical events, optimizes operating room (OR) workflows, and writes data back to the Electronic Health Record (EHR) to help hospital surgical teams improve efficiency and patient care.
- **Entity Type**: Private (Series B)
- **Headquarters**: Oakland, California, United States
- **Founded**: 2020
- **Founders**: David Schummers (CEO), Cameron Marlow (Founder & CTO), Jordan Tuttle (Co-Founder & Chief Commercial Officer)

## Core Business
- **Primary industry**: Healthcare technology (Hospitals and Health Care)
- **Target customers**: B2B — Enterprise health systems, hospitals, and perioperative surgical departments
- **Mission or purpose statement**: “We believe all patients deserve the best possible outcomes from surgery. We provide healthcare workers the tools to do their best jobs in the hospital.”

## Products & Services
- **Apella OR Management Platform**: A real-time, AI-powered platform that uses computer vision, ambient AI, and EHR integration to auto-detect up to 14 surgical events, forecast case durations and delays, optimize block scheduling and turnover times, automate documentation, and provide live dashboards and SMS alerts to surgical staff. Type: SaaS + hardware (ambient sensors).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Total Funding**: $101M raised (including an $80M Series B in January 2026)
- **Key Metric**: Annual Revenue — Not publicly available; company is pre-revenue disclosure
- **Notable Investors/Partners**: Casdin Capital, Vensana Capital, Upside Partnership, PFM Health Sciences, Operator Partners, and 7+ additional investors. Customer partner: MUSC Health (Medical University of South Carolina).
- **Growth Signals**: Raised $80M Series B in January 2026 to expand ambient AI in hospitals; 81 employees as of mid-2026 (+12% yearly growth); LinkedIn followers grew 47% year-over-year; deployed across “leading health systems” optimizing hundreds of ORs.

## Competitive Advantages
- **Ambient AI + Computer Vision Moat**: Automatically captures 14+ surgical events (far beyond typical EHR “wheels-in to wheels-out” data) without manual documentation, and writes data back into the EHR autonomously.
- **Predictive Accuracy**: Improves case duration forecasts by 24% compared to the EHR alone.
- **Proven ROI**: Claims up to 15x ROI — reduces long turnover times by 16%, saves 36 overtime minutes per OR per month, and can increase OR case volume/revenue by 10% per month.
- **Real-time Coordination**: Provides live video gallery views, SMS alerts, and delay predictions to coordinate surgeons, anesthesiologists, and perioperative staff in real time.

## Strategic Focus
- **Scale health system deployments**: Using the $80M Series B to expand into more hospitals and health systems.
- **Deepen AI capabilities**: Continue advancing ambient AI and computer vision to automate more clinical workflows and reduce administrative burden on surgical staff.
- **EHR integration**: Strengthen autonomous write-back to EHR systems to further reduce documentation load.

## Why Work Here
- **Remote-first culture**: “We are a remote first culture” with support for home office setup.
- **Health and wellness focused**: Generous health, dental, and vision insurance; flexible time off; parental leave; work-life balance emphasis.
- **Growth & learning**: Opportunities to improve skills with a cross-functional team, gain new responsibilities as the company grows.
- **Core values**: “Put people first,” “Collaborate transparently,” “Bias towards impact,” “Stay humble,” “Make others successful,” “Be mission driven.”
- **Engineering culture**: Low ego, promotes best ideas over loudest voices; emphasis on iteration and learning.
- **Team composition**: 81 employees — 21% in technical roles; talent sourced from top companies like Microsoft, Flatiron Health, Snap Inc., Dropbox, and Amwell.

## Sources
1. [apella.io](https://apella.io/)
2. [apella.io/careers](https://apella.io/careers)
3. [apella.io/product](https://apella.io/product)
4. [cbinsights.com](https://www.cbinsights.com/company/apella-1)
5. [linkedin.com](https://www.linkedin.com/company/apella-technology)

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