---
title: 'VP Sales & Marketing (Bilingual Eng/Fre) at Banyan Software'
canonical: 'https://feeny.ai/job/vp-sales-marketing-bilingual-eng-fre-banyan-software-montreal-je6jg7cx9r56'
type: 'job'
last_seen: '2026-11-02'
---

# VP Sales & Marketing (Bilingual Eng/Fre) at Banyan Software

- **Company:** Banyan Software
- **Location:** Montréal, Canada
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/banyansoftware/jobs/5235575007

## Job description

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

VP Sales & Marketing (Bilingual Eng/Fre)

Reports to: CEO, NovoLogik Location: Saint-Jérôme, Quebec, Canada Work model: Hybrid-flexible

## About NovoLogik

NovoLogik provides electronic medical record and practice management software for orthodontic and dental clinics. Its OrthoNovo and DentoNovo platforms bring patient engagement, scheduling, billing, documentation, and imaging together into a single system of record that clinical teams use every day. NovoLogik has been the leading technology provider for orthodontic practices in Quebec for over 20 years, and it is extending that position into new markets across Canada.

The Opportunity

NovoLogik has never had a dedicated sales and marketing function. This role exists to build it, starting from a blank page rather than a broken process.

NovoLogik holds a leading position in its core Quebec orthodontic market and has built a growing, loyal base of dental customers, with high retention and an expanding product set. There is real room to grow, both within existing customer relationships and in new markets across Canada, though building on that position requires a true commercial function, which does not exist today.

This is a high-volume, relationship-driven commercial motion, not an enterprise field-sales role. Success looks like a functioning CRM, a real marketing engine, a handful of well-chosen industry conferences, new outbound campaigns, and disciplined follow-through on renewals and account growth.

Because NovoLogik is a small, lean organization, this role also carries general operational and administrative responsibility beyond the commercial mandate. You will partner directly with NovoLogik’s CEO on commercial strategy and priorities.

## Why NovoLogik

- You’re building, not maintaining. This is NovoLogik’s first dedicated sales and marketing leadership hire. Process, tooling, team structure, and positioning are yours to define.
- Real ownership from day one. You are not inheriting a team or a process. You decide what to build first and how, with full accountability for the outcome.
- A business built to grow. NovoLogik holds a leading position in its core market and a sticky, system-of-record product used daily by clinical teams. The growth opportunity in front of you is real.
- A permanent home, not a flip. Banyan acquires and holds its companies indefinitely. You are building something meant to last, not preparing a company for a near-term sale.
- Meaningful scope, fast. In a small, lean organization, your decisions are visible and consequential from day one.
- Direct executive access. You will work closely with NovoLogik’s CEO and with Banyan’s Operating Group on commercial strategy, marketing investment, and growth support.

## What You Will Own

Go-to-Market Build

- Select and implement a CRM, and establish the sales operating rhythm that goes with it.
- Define and prioritize the ideal customer profile and target segments, starting with the existing customer base.
- Build out marketing collateral, refresh the website in partnership with Banyan’s marketing team, and launch initial outbound campaigns, including SEO and SEM.

Sales Execution

- Run the full sales cycle: qualify inbound leads, deliver demos, negotiate, and close.
- Own the revenue number from day one as an individual contributor until the team justifies its first hire.
- Build day-to-day sales process and reporting discipline to support the function’s growth.

Customer & Market Expansion

- Shape product packaging and account-growth opportunities across the existing customer base, in partnership with NovoLogik and Banyan leadership.
- Represent NovoLogik at relevant industry conferences and build a cadence of customer visits, including in English-speaking parts of Canada.
- Build the commercial foundation to extend NovoLogik’s presence beyond Quebec.

## Team Building

- Build the business case for NovoLogik’s first account executive hire as pipeline volume warrants it, in partnership with Banyan.
- Hire, ramp, and mentor new sales talent as the function grows beyond a single seat.

Operational Leadership

- Take on general operational and administrative responsibilities as needed in a lean organization.
- Identify and drive opportunities to professionalize processes across the business.

Cross-Functional Partnership

- Work directly with NovoLogik’s CEO on sales strategy and go-to-market execution.
- Partner with Banyan’s Operating Group on go-to-market resourcing, marketing support, and growth priorities.

## What We’re Looking For

Must-Haves

- Proven, quota-carrying B2B sales experience with a track record of consistently meeting or exceeding revenue targets.
- Professionally proficient in both English and French, spoken and written, sufficient to lead business conversations in either language.
- Demonstrated experience building or scaling a sales and marketing function, including process, tooling, and early execution, not purely analytical or advisory work.
- Comfort owning the entire sales cycle (qualifying inbound leads, running demos, negotiating, closing) without an existing SDR team or outbound infrastructure.
- Able to work on-site in Saint-Jérôme, Quebec on a regular basis.
- Comfort operating as a generalist in a small, lean organization, including administrative and operational responsibilities outside the core commercial mandate.

Nice-to-Haves

- MBA.
- Experience selling into healthcare, dental, or another regulated or professional-services vertical.
- Experience building volume-driven sales or marketing motions rather than closing a small number of large, bespoke deals.
- Working marketing fluency (SEO/SEM, website strategy, campaign management) to help stand up NovoLogik’s first demand-generation motion.
- Experience selling on-premise or hybrid-deployment software rather than pure cloud/SaaS.

Vice-président(e), Ventes et Marketing (bilingue anglais/français)

Relève de : PDG, NovoLogik Lieu : Saint-Jérôme, Québec, Canada Mode de travail : Hybride flexible

À propos de NovoLogik

NovoLogik propose des logiciels de dossiers médicaux électroniques et de gestion de cabinet pour les cliniques dentaires et orthodontiques. Ses plateformes OrthoNovo et DentoNovo réunissent en un seul système de référence l’engagement des patients, la prise de rendez-vous, la facturation, la documentation et l’imagerie, utilisés quotidiennement par les équipes cliniques. Depuis plus de 20 ans, NovoLogik est le principal fournisseur technologique pour les cliniques d’orthodontie au Québec, et étend maintenant cette position à de nouveaux marchés partout au Canada.

Le Défi

NovoLogik n’a jamais eu de fonction dédiée aux ventes et au marketing. Ce poste consiste à la bâtir à partir de zéro, plutôt qu’à corriger un processus déjà en place.

NovoLogik occupe une position de leader dans son marché orthodontique de base au Québec et a développé une clientèle dentaire fidèle et croissante, avec un taux de rétention élevé et une offre de produits en expansion. Il existe un réel potentiel de croissance, tant auprès de la clientèle existante que dans de nouveaux marchés à travers le Canada, mais pour en tirer parti, une véritable fonction commerciale doit être mise en place, ce qui n’existe pas encore aujourd’hui.

Il s’agit d’une approche commerciale à haut volume et axée sur les relations, et non d’un rôle de vente terrain de type entreprise. La réussite se traduit par un CRM fonctionnel, un véritable moteur marketing, quelques conférences industrielles bien choisies, de nouvelles campagnes de prospection et une discipline rigoureuse dans le suivi des renouvellements et de la croissance des comptes.

NovoLogik étant une organisation petite et agile, ce rôle comporte également des responsabilités opérationnelles et administratives générales, au-delà du mandat commercial. Vous travaillerez directement avec le PDG de NovoLogik sur la stratégie commerciale et les priorités.

Pourquoi NovoLogik

- Vous bâtissez, vous ne maintenez pas. Il s’agit du tout premier poste de direction en ventes et marketing chez NovoLogik. Les processus, les outils, la structure d’équipe et le positionnement sont entièrement à définir.
- Une réelle prise en charge dès le premier jour. Vous n’héritez ni d’une équipe ni d’un processus. Vous décidez quoi bâtir en premier et comment, avec une pleine imputabilité des résultats.
- Une entreprise bâtie pour croître. NovoLogik occupe une position de leader dans son marché de base et possède un produit de référence, intégré au quotidien par les équipes cliniques. Le potentiel de croissance devant vous est bien réel.
- Un foyer permanent, pas une revente rapide. Banyan acquiert ses entreprises pour les conserver indéfiniment. Vous bâtissez quelque chose destiné à durer, et non à préparer une entreprise pour une vente à court terme.
- Une portée significative, rapidement. Dans une organisation petite et agile, vos décisions sont visibles et ont un impact dès le premier jour.
- Un accès direct à la direction. Vous collaborerez étroitement avec le PDG de NovoLogik et avec le groupe des opérations de Banyan sur la stratégie commerciale, les investissements marketing et le soutien à la croissance.

Ce Que Vous Prendrez en Charge

Mise en place de la stratégie de mise en marché

- Sélectionner et déployer un CRM, et établir la cadence opérationnelle des ventes qui l’accompagne.
- Définir et prioriser le profil de client idéal et les segments cibles, en commençant par la clientèle existante.
- Développer du matériel marketing, actualiser le site Web en partenariat avec l’équipe marketing de Banyan, et lancer les premières campagnes de prospection, y compris le référencement (SEO) et la publicité payante (SEM).

Exécution des ventes

- Gérer l’ensemble du cycle de vente : qualifier les pistes entrantes, effectuer les démonstrations, négocier et conclure.
- Assumer la responsabilité du chiffre d’affaires dès le premier jour, à titre de contributeur individuel, jusqu’à ce que le volume justifie la première embauche.
- Mettre en place les processus de vente et la rigueur de suivi au quotidien pour soutenir la croissance de la fonction.

Expansion de la clientèle et du marché

- Façonner l’offre de produits et les occasions de croissance de comptes au sein de la clientèle existante, en partenariat avec la direction de NovoLogik et de Banyan.
- Représenter NovoLogik lors de conférences industrielles pertinentes et établir une cadence de visites clients, y compris dans les régions anglophones du Canada.
- Bâtir les fondations commerciales permettant d’étendre la présence de NovoLogik au-delà du Québec.

Développement de l’équipe

- Bâtir, en partenariat avec Banyan, la justification d’affaires pour la première embauche d’un ou d’une représentant(e) des comptes, selon le volume du pipeline.
- Recruter, intégrer et encadrer de nouveaux talents en vente à mesure que la fonction se développe au-delà d’un seul poste.

Leadership opérationnel

- Assumer des responsabilités opérationnelles et administratives générales selon les besoins d’une organisation agile.
- Repérer et mener des initiatives de professionnalisation des processus à l’échelle de l’entreprise.

Collaboration transversale

- Travailler directement avec le PDG de NovoLogik sur la stratégie de vente et l’exécution de la mise en marché.
- Collaborer avec le groupe des opérations de Banyan sur les ressources de mise en marché, le soutien marketing et les priorités de croissance.

Ce Que Nous Recherchons

Exigences essentielles

- Expérience éprouvée en vente B2B avec quota, assortie d’un historique constant d’atteinte ou de dépassement des objectifs de revenus.
- Compétence professionnelle en anglais et en français, à l’oral comme à l’écrit, suffisante pour mener des conversations d’affaires dans les deux langues.
- Expérience démontrée dans la mise en place ou le développement d’une fonction de vente et de marketing, incluant les processus, les outils et l’exécution initiale, et non uniquement un rôle analytique ou consultatif.
- À l’aise de gérer l’ensemble du cycle de vente (qualification des pistes entrantes, démonstrations, négociation, conclusion) sans équipe de représentants au développement des ventes (SDR) ni infrastructure de prospection existante.
- Capacité à travailler sur place à Saint-Jérôme, au Québec, de façon régulière.
- À l’aise d’agir comme généraliste au sein d’une organisation petite et agile, incluant des responsabilités administratives et opérationnelles en dehors du mandat commercial principal.

Atouts

- MBA.
- Expérience de vente dans le secteur de la santé, dentaire, ou dans un autre secteur réglementé ou de services professionnels.
- Expérience dans la mise en place d’approches de vente ou de marketing axées sur le volume, plutôt que la conclusion d’un petit nombre de transactions importantes et personnalisées.
- Aisance pratique en marketing (SEO/SEM, stratégie Web, gestion de campagnes) pour aider à mettre en place la première fonction de génération de demande de NovoLogik.
- Expérience de vente de logiciels sur site ou en mode hybride, plutôt qu’en mode infonuagique (SaaS) pur.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.

Recruitment Notice

Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation.

Beware of Recruitment Scams

We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.

Protect yourself by following these steps:

- Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
- Remember, employers will never request payment or banking information during the hiring process.
- If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.

Your safety and security are important to us. Thank you for staying vigilant.

## About Banyan Software

## Company Overview
- **One-liner**: Banyan Software is a permanent holding company that acquires and grows successful enterprise software businesses, providing them with long-term operational support and applied AI expertise.
- **Entity Type**: Private (funding stage not disclosed)
- **Headquarters**: Atlanta, Georgia, USA
- **Founded**: 2016
- **Founders**: David Berkal

## Core Business
- **Primary industry**: Vertical/enterprise software acquisition and operation (holding company)
- **Target customers**: B2B – niche software businesses serving specialized industries, and their end customers
- **Mission**: To acquire, build, and grow great software businesses worldwide, helping them modernize through shared AI expertise and operational discipline while preserving their legacy.

## Products & Services
Banyan Software does not sell a single product; instead, it offers a **permanent home model** for acquired software companies. Key offerings include:
- **Acquisition & Hold Strategy**: Buys software businesses with no intention to resell; over 100 companies acquired, zero sold.
- **Growth Operations (Growth Ops)**: Shared services in AI, talent, sales & marketing, payments, product, finance, cybersecurity, and legal to accelerate portfolio companies.
- **AI-Native Transformation**: Helps portfolio companies build AI-native businesses, unlock customer value, and drive new revenue.
- **CEO Peer Network**: Decentralized model keeps local teams in control while providing access to a network of 100+ software leaders.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Over **100 companies acquired** and **zero sold**; portfolio spans North America, UK, Europe, and APAC.
- **Notable Investors/Partners**: Raised capital from a “world-class group of entrepreneurs” (names not disclosed); no public list of institutional investors.
- **Growth Signals**:
  - Five-time Inc. 5000 honoree
  - Top 10 on the Deloitte Technology Fast 500
  - Great Place to Work Certified (89% of employees say it’s a great place to work vs. 57% typical)
  - Double-digit organic growth across portfolio
  - Endowed the Banyan Software Foundation with $100 million in company stock

## Competitive Advantages
- **Permanent ownership model**: Unlike private equity, Banyan never sells its businesses, allowing long-term investment and stability.
- **100% referenceable** with past sellers – a strong trust signal.
- **Decentralized autonomy**: Portfolio companies retain their own culture and day-to-day control while accessing shared expertise.
- **Applied AI focus**: Dedicated team helping portfolio companies rearchitect and ship with velocity in the AI era.
- **Global reach**: Offices and teams across USA, Canada, Brazil, UK, Europe, and Australia.

## Strategic Focus
- **Continued acquisition** of leading niche software businesses worldwide.
- **AI integration** across the portfolio to drive customer value and new revenue.
- **Scaling shared operating services** (Growth Ops) to support double-digit organic growth.
- **Expanding geographic footprint** (recently added Brazil, APAC).

## Why Work Here
- **Culture**: Great Place to Work Certified; 89% employee satisfaction. Values include authentic leadership, enduring impact, accountable ownership, radical candor, and win-as-a-team mentality.
- **Benefits**: Comprehensive health/dental/vision insurance, retirement contribution plan, paid parental leave, learning & development fund, employee hardship fund, two paid volunteer days per year, annual global HQ summit.
- **Work Model**: Hybrid/office presence likely – local teams and offices in multiple countries; remote flexibility not explicitly stated but global roles exist.
- **Career Growth**: Opportunities across M&A, finance, legal, HR, IT, and operating company leadership (CEO, CTO roles). The company emphasizes “career gets bigger here” with exposure to senior leaders and cross-industry learning.
- **Impact**: Work within a portfolio of mission-critical software businesses; the Banyan Software Foundation focuses on technology for a greener, more equitable world.

## Sources
1. [Banyan Software Homepage](https://banyansoftware.com/)
2. [Banyan Software About Page](https://banyansoftware.com/about/)
3. [Banyan Software Careers Page](https://banyansoftware.com/careers/)
4. [Jobs at Banyan Software (Greenhouse)](http://job-boards.greenhouse.io/banyansoftware)
5. [LinkedIn Company Profile](https://www.linkedin.com/company/banyan-software-llc)

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