---
title: 'VP Sales - OEM & Channel at Banyan Software'
canonical: 'https://feeny.ai/job/vp-sales-oem-channel-banyan-software-coventry-england-xaze48nc5jnm'
type: 'job'
last_seen: '2026-09-07'
---

# VP Sales - OEM & Channel at Banyan Software

- **Company:** Banyan Software
- **Location:** Coventry England, United Kingdom
- **Posted:** 2026-07-24
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/banyansoftware/jobs/5194614007

## Job description

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

About LEVL Telematics:

LEVL Telematics is a leading UK and European fleet telematics provider and a Geotab Elite Partner — a status held by only a small number of partners worldwide. We deliver connected-vehicle intelligence, compliance and workflow solutions to commercial fleets ranging from national OEM programmes to owner-operated businesses, across sectors including commercial vehicles, waste management, utilities and cold chain.

What sets LEVL apart is depth, not just data: multi-OEM device aggregation, UK and EU regulatory expertise (DVSA, FORS, DVS, tachograph and driver-hours compliance), and integration of telematics into customers' downstream operational workflows. We are part of Banyan Software, a buy-and-hold acquirer of enterprise software businesses, which gives LEVL long-term ownership stability and access to a growing portfolio of sister companies in the UK, Europe and North America — including active cross-sell opportunities in Italy and in cold-chain monitoring.

The fleet telematics market is at an inflection point. Agentic AI is moving from marketing language to shipped product, connected-vehicle volumes continue to grow, and fleet operators are consolidating suppliers. That creates a genuine opportunity for a commercially-led partner with deep integration and compliance capability — and it is why we are investing in sales leadership now.

The Role:

We are hiring a VP Sales to own the revenue function end to end. This is a build role, not a caretaker role. You will inherit an established customer base, a strong OEM and channel footprint, and live pipeline — and you will be expected to design, hire and lead your own team, structured around dedicated new-business (hunter) and account-growth (farmer) motions.

You will report directly to the CEO, sit on the leadership team, and carry personal accountability for the company's revenue number. In the near term you will sell as well as lead: this is a player-coach role until your team is built and performing.

Key Responsibilities:

## Team build and leadership

- Design the sales organisation: define the hunter/farmer split, role profiles, territories or segment ownership, and headcount plan with supporting business case.
- Recruit, onboard and develop your own team, including setting activity standards, ramp expectations and a documented playbook for each role.
- Manage and develop the existing sales team members, with clear objectives, structured 1:1s and honest performance management.

New business (hunter motion)

- Own new-logo acquisition across LEVL's core segments: OEM and dealer programmes, mid-market and enterprise fleets, and vertical plays such as cold chain and waste.
- Personally lead flagship and strategic pursuits, including multi-stakeholder, multi-year OEM and framework opportunities.
- Build repeatable outbound and channel-sourced pipeline rather than relying on inbound and referral flow.

Account growth (farmer motion)

- Establish structured account management for the existing base: retention, contract renewal, hardware refresh cycles, and expansion into adjacent products (cameras, cold chain, compliance modules, AI-enabled workflow).
- Protect and grow strategic OEM and key accounts, with executive-level relationship ownership and formal account plans.
- Drive cross-sell across the Banyan portfolio where LEVL customers and sister-company capabilities overlap.

Commercial rigour

- Own the number: forecast accuracy, pipeline coverage ratios, and win-rate improvement, reported monthly to the CEO and quarterly to the Banyan portfolio team.
- Enforce a disciplined qualification methodology in HubSpot — every forecast deal must have a scored business case, mapped power and influence, a close plan and a compelling event. No exceptions, including your own deals.
- Work with marketing to align lead generation, campaign focus and partner co-marketing (including Geotab MDF) to pipeline targets.
- Contribute to pricing, packaging and commercial policy, including multi-year and usage-based structures.

Qualification for Success:

- Proven B2B sales leadership in telematics, fleet technology, SaaS, IoT or an adjacent connected-hardware-plus-software market, with personal ownership of a revenue number of meaningful scale.
- A track record of building a team — you have hired, ramped and managed hunters and farmers, not just inherited an existing organisation.
- Demonstrable personal selling ability at enterprise level: complex, multi-stakeholder deals with long cycles and formal procurement.
- Genuine command of sales process and CRM discipline — qualification methodology, forecast hygiene and pipeline maths are second nature, and you hold teams to them.
- Comfortable operating as a player-coach in a growing SME: hands-on, low-ego, and effective without a large support function around you.
- Knowledge of the UK/EU commercial fleet landscape: OEMs, leasing and rental, compliance regimes (DVSA, FORS, DVS, tachograph), and channel/reseller dynamics.
- Experience selling recurring-revenue propositions with a hardware component, including renewals and refresh economics.
- Familiarity with HubSpot and structured qualification frameworks (e.g. MEDDIC or similar).
- Experience in private-equity or long-term-hold ownership environments, and comfort with portfolio-level reporting.

Competitive base salary of £90,000–£110,000 with a capped performance bonus giving on-target earnings of £150,000–£180,000. The bonus plan is weighted across personal contribution, team performance against the revenue plan, and strategic objectives (team build milestones, key account retention and cross-sell). As part of a buy-and-hold group, LEVL offers long-term stability and a cash-weighted incentive structure rather than equity speculation. Car allowance, pension and private medical included. Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.

Recruitment Notice

Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation.

Beware of Recruitment Scams

We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.

Protect yourself by following these steps:

- Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
- Remember, employers will never request payment or banking information during the hiring process.
- If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.

Your safety and security are important to us. Thank you for staying vigilant.

## About Banyan Software

## Company Overview
- **One-liner**: Banyan Software is a permanent holding company that acquires and grows successful enterprise software businesses, providing them with long-term operational support and applied AI expertise.
- **Entity Type**: Private (funding stage not disclosed)
- **Headquarters**: Atlanta, Georgia, USA
- **Founded**: 2016
- **Founders**: David Berkal

## Core Business
- **Primary industry**: Vertical/enterprise software acquisition and operation (holding company)
- **Target customers**: B2B – niche software businesses serving specialized industries, and their end customers
- **Mission**: To acquire, build, and grow great software businesses worldwide, helping them modernize through shared AI expertise and operational discipline while preserving their legacy.

## Products & Services
Banyan Software does not sell a single product; instead, it offers a **permanent home model** for acquired software companies. Key offerings include:
- **Acquisition & Hold Strategy**: Buys software businesses with no intention to resell; over 100 companies acquired, zero sold.
- **Growth Operations (Growth Ops)**: Shared services in AI, talent, sales & marketing, payments, product, finance, cybersecurity, and legal to accelerate portfolio companies.
- **AI-Native Transformation**: Helps portfolio companies build AI-native businesses, unlock customer value, and drive new revenue.
- **CEO Peer Network**: Decentralized model keeps local teams in control while providing access to a network of 100+ software leaders.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Over **100 companies acquired** and **zero sold**; portfolio spans North America, UK, Europe, and APAC.
- **Notable Investors/Partners**: Raised capital from a “world-class group of entrepreneurs” (names not disclosed); no public list of institutional investors.
- **Growth Signals**:
  - Five-time Inc. 5000 honoree
  - Top 10 on the Deloitte Technology Fast 500
  - Great Place to Work Certified (89% of employees say it’s a great place to work vs. 57% typical)
  - Double-digit organic growth across portfolio
  - Endowed the Banyan Software Foundation with $100 million in company stock

## Competitive Advantages
- **Permanent ownership model**: Unlike private equity, Banyan never sells its businesses, allowing long-term investment and stability.
- **100% referenceable** with past sellers – a strong trust signal.
- **Decentralized autonomy**: Portfolio companies retain their own culture and day-to-day control while accessing shared expertise.
- **Applied AI focus**: Dedicated team helping portfolio companies rearchitect and ship with velocity in the AI era.
- **Global reach**: Offices and teams across USA, Canada, Brazil, UK, Europe, and Australia.

## Strategic Focus
- **Continued acquisition** of leading niche software businesses worldwide.
- **AI integration** across the portfolio to drive customer value and new revenue.
- **Scaling shared operating services** (Growth Ops) to support double-digit organic growth.
- **Expanding geographic footprint** (recently added Brazil, APAC).

## Why Work Here
- **Culture**: Great Place to Work Certified; 89% employee satisfaction. Values include authentic leadership, enduring impact, accountable ownership, radical candor, and win-as-a-team mentality.
- **Benefits**: Comprehensive health/dental/vision insurance, retirement contribution plan, paid parental leave, learning & development fund, employee hardship fund, two paid volunteer days per year, annual global HQ summit.
- **Work Model**: Hybrid/office presence likely – local teams and offices in multiple countries; remote flexibility not explicitly stated but global roles exist.
- **Career Growth**: Opportunities across M&A, finance, legal, HR, IT, and operating company leadership (CEO, CTO roles). The company emphasizes “career gets bigger here” with exposure to senior leaders and cross-industry learning.
- **Impact**: Work within a portfolio of mission-critical software businesses; the Banyan Software Foundation focuses on technology for a greener, more equitable world.

## Sources
1. [Banyan Software Homepage](https://banyansoftware.com/)
2. [Banyan Software About Page](https://banyansoftware.com/about/)
3. [Banyan Software Careers Page](https://banyansoftware.com/careers/)
4. [Jobs at Banyan Software (Greenhouse)](http://job-boards.greenhouse.io/banyansoftware)
5. [LinkedIn Company Profile](https://www.linkedin.com/company/banyan-software-llc)

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