---
title: 'VP, Strategy- Audience and Channel Planning at Canvas Worldwide'
canonical: 'https://feeny.ai/job/vp-strategy-audience-and-channel-planning-canvas-worldwide-el-segundo-qvfnxhjzv12w'
type: 'job'
last_seen: '2026-10-31'
---

# VP, Strategy- Audience and Channel Planning at Canvas Worldwide

- **Company:** Canvas Worldwide
- **Location:** El Segundo, CA
- **Compensation:** $185k–$200k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-31
- **Apply:** https://jobs.lever.co/canvasww/feb03fc6-4e45-4ab3-95ef-7ab348816ad1

## Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

## THE ROLE

The VP, Audience and Channel Planning is responsible for leading integrated planning across teams for Hyundai, acting as one of the primary contacts for senior clients and overseeing the implementation and execution of integrated, cross-channel media plans.   This role requires a digitally native strategist who understands how, audience systems, identity signals and platform algorithms influence brand growth. The VP translates these inputs into clear strategic frameworks and compelling narratives that guide integrated go-to-market strategy. The role drives the development of integrated media strategies rooted in consumer insight, cultural context, and digital audience signals to expand audiences, strengthen brand perception, and create sustained demand for the Hyundai brand. Audience and Channel planning is measurement minded by design, grounded in clear signals, audiences, learning agendas, and demonstrable business impact. KEY RESPONSIBILITIES Audience and Channel Planning Leadership Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets Working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans Partners with analytics to ensure channel and audience frameworks are built based on latest performance data Integration & Innovation Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans. Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities. Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps.

Client Leadership & Industry Engagement Serve as the senior point of contact for client media strategy, providing thought leadership and proactive recommendations. Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends. Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team. Partners with analytics on post-campaign and ongoing analysis and reporting, translating results into actionable recommendations for future initiatives. People Leadership Lead and develop a high performing team, fostering curiosity, collaboration, and analytical rigor. Mentor and inspire cross-functional teams, fostering collaboration among strategy, investment, analytics, and creative groups. Build strong relationships with media vendors, publishers, and technology partners to maximize campaign impact. Ensure ongoing training and development for team members in media strategy and execution.

## QUALIFICATIONS

Proven ability to lead integrated media strategy at a national or global scale. Strong experience partnering with agencies/partners to develop innovative, integrated ideas. Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions. Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth. Excellent written and verbal communication skills. Strong leadership, organizational, and relationship building capabilities. Experience collaborating with performance and analytics teams to connect strategy to audiences to measurable outcomes. Fluency in digital platforms, audience targeting frameworks, and signal driven marketing.

## EXPERIENCE & EDUCATION

10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required. 5+ years managing and developing teams.

Salary and Benefits Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

## About Canvas Worldwide

## Company Overview
- **One-liner**: Canvas Worldwide is an independent, full-service media agency that helps brands of all sizes think differently about their media investment through data-informed, tech-powered, creative, and transparent strategies.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Los Angeles, California, United States (dual headquarters in New York, NY)
- **Founded**: 2016
- **Founders**: Not publicly listed (leadership includes CEO Paul Woolmington)

## Core Business
- **Primary industry**: Advertising Services (Media Agency)
- **Target customers**: B2B — brands of all sizes seeking innovative media strategy, investment, analytics, and consultancy.
- **Mission or purpose**: “Challenge the Comfortable” — to help brands achieve great outcomes by defying conventional thinking and delivering business outcomes, not just media solutions.

## Products & Services
Canvas Worldwide offers a full suite of agency capabilities, organized into four core areas:
- **[Media Strategy]**: Brand strategy, performance strategy, retail strategy, consumer insights, influencer creative optimization, holistic business consulting.
- **[Media Investment]**: Branded content, biddable media, paid social, local markets, standalone OOH & traffic, sports portfolio management, digital transformation.
- **[AdOps]**: Automation, data infrastructure, dynamic creative serving, cookie deprecation solutions, fraud prevention & brand safety.
- **[Analytics]**: Data storytelling, predictive modeling, closed-loop attribution, media mix models (MMMs), dashboards, data management infrastructure.

Additionally, the agency offers back-of-house services including AI-powered solutions, technology, business development, marketing, PR, and legal support.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total Employees: 442 (as of 2026, +3.7% YoY)
- **Notable Investors/Partners**: Not disclosed; notable clients include major automotive brands (Hyundai, Kia) and others.
- **Growth Signals**:
  - Named one of *Ad Age’s 2026 Top 10 Best Places to Work*
  - Named *Adweek Breakthrough Agency of the Year* and *Campaign US Media Agency of the Year*
  - 56,723 LinkedIn followers (+3.8% YoY)
  - Active job postings: 17 (+750% YoY)
  - Six offices across the US: Los Angeles (HQ), New York (HQ), Atlanta, Chicago, Denver, Dallas

## Competitive Advantages
- **Independent & transparent**: Full transparency in media investment, no holding company conflicts.
- **Culture-driven**: Recognized as a top workplace, emphasizing “Challenge the Comfortable” ethos.
- **Data & tech-powered**: Sizable analytics and AI practice (e.g., Applied AI and Research Technology team).
- **Full-service breadth**: From strategy to investment to analytics, all under one roof.
- **Client loyalty**: Strong relationships with major automotive accounts and other brands.

## Strategic Focus
- Continued investment in AI-powered solutions and data infrastructure.
- Expansion of analytics and predictive modeling capabilities.
- Deepening client relationships through holistic business consulting, moving beyond traditional media planning.
- Hybrid work model (in-office and remote) across US offices.
- Talent acquisition and retention, especially in analytics, programmatic, and strategy.

## Why Work Here
- **Culture**: “Challenge the Comfortable” mindset; named one of Ad Age’s Best Places to Work 2026; DEI Council; annual OneCanvas celebration.
- **Work model**: Hybrid — roles in New York and El Segundo (LA) as well as other offices; flexible.
- **Benefits**: Unlimited PTO, learning & development programs, mentoring programs, best-in-class benefits.
- **Engineering/Culture**: Applied AI and research technology team; data-driven environment; exposure to cutting-edge analytics and media technology.
- **Career growth**: Many open roles across departments (Analytics, Programmatic, Strategy, Finance); salary ranges provided (e.g., Media Finance Analyst ~$65k, Paid Search Specialist ~$63k).

## Sources
1. [canvasworldwide.com](https://www.canvasworldwide.com/) – Company overview, capabilities, leadership
2. [canvasworldwide.com/who-we-are](https://www.canvasworldwide.com/who-we-are) – Office locations, executive team
3. [canvasworldwide.com/work-at-canvas](https://www.canvasworldwide.com/work-at-canvas) – Culture, benefits, awards
4. [jobs.lever.co/canvasww](https://jobs.lever.co/canvasww) – Current job openings, hiring process
5. [linkedin.com/company/canvas-worldwide](https://www.linkedin.com/company/canvas-worldwide) – Employee count, growth, reviews, salary data, recent departures

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