--- title: 'Wealth & Lending Marketing Specialist at Blue Cube Services' canonical: 'https://feeny.ai/job/wealth-lending-marketing-specialist-blue-cube-services-philippines-e4y1cy4f93wb' type: 'job' last_seen: '2026-09-09' --- # Wealth & Lending Marketing Specialist at Blue Cube Services - **Company:** Blue Cube Services - **Location:** Philippines - **Posted:** 2026-08-27 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/bluecubeservices/jobs/8160920 ## Job description Location: Remote, Philippines Reports to: Chief Marketing Officer Experience: 5–7 years in consumer marketing, ideally with exposure to wealth management, lending, fintech, crypto, or premium/VIP financial products ## Role Overview We are hiring a Wealth & Lending Marketing Specialist to own the growth of two of our most strategic consumer products: our VIP wealth management program and our lending program. This is a senior IC-style role responsible for the full marketing mix across both products. Strategy, positioning, acquisition, lifecycle, and retention. With a clear mandate to grow assets, loans, and revenue. ## Key Responsibilities Strategy and positioning - Own the marketing strategy and roadmap for both the consumer VIP wealth management program and the lending program - Define and continuously sharpen the positioning, messaging, and value propositions for each product, including the differences between mass-affluent, VIP, and high-net-worth audiences - Identify the most valuable customer segments and design programs to acquire, deepen, and retain them Acquisition and growth - Plan and execute acquisition campaigns across paid, owned, and earned channels to drive qualified sign-ups, deposits, AUM, and loan originations - Work with the growth and performance marketing teams to scale what is working and unlock new channels - Build referral, partner, and ambassador motions appropriate to a premium financial audience - Set, track, and report on the core commercial KPIs: AUM, net new deposits, loan book size, revenue, retention, and CAC/LTV Lifecycle and retention - Design and run lifecycle programs across email, push, in-app, and CRM to onboard, educate, upsell, and retain wealth and lending customers - Create high-touch communications appropriate to a VIP audience, including bespoke updates, exclusive content, and relationship-driven moments - Build retention programs that increase wallet share over time, including cross-sell between wealth and lending Product marketing and content - Translate complex wealth and lending mechanics (yield sources, custody, risk, collateralisation, LTV, liquidation, fees) into clear, trustworthy, audience-appropriate copy - Produce or commission the assets needed across the funnel. Landing pages, product guides, comparison content, case studies, and educational material - Partner with research and content teams to build a steady drumbeat of high-quality wealth and lending content Cross-functional collaboration - Work closely with the wealth and lending product teams to shape the roadmap, launches, and in-product experience from a customer perspective - Coordinate with compliance and legal to ensure all marketing is accurate, compliant, and appropriate for the jurisdictions in scope - Partner with the broader marketing org (brand, growth, content, social, lifecycle) to ensure a coherent experience across the customer journey ## Requirements - 5–7 years of marketing experience, with meaningful time spent owning consumer financial products end-to-end - Demonstrable track record growing a product against hard commercial KPIs (AUM, deposits, loan originations, revenue, retention) - Strong strategic instincts paired with a willingness to roll up your sleeves and ship the work - Strong written English and the ability to communicate sensitive financial concepts clearly and credibly - Comfort working with data. Defining the funnel, setting KPIs, and using analytics to make decisions - Experience working with compliance and legal teams on regulated financial marketing - Self-starter mindset. Happy to set direction, prioritise, and operate autonomously in a fast-moving environment ## Nice to Have - Direct experience marketing wealth management, private banking, lending, or crypto yield/lending products - Working knowledge of crypto, digital assets, and the broader institutional and HNW landscape - Experience marketing to VIP or HNW audiences with appropriate tone, channels, and white-glove tactics - Familiarity with crypto-specific channels and communities (X/Twitter, Telegram, KOLs, on-chain campaigns) - Comfort using AI tooling to accelerate content, segmentation, personalisation, and analysis What Success Looks Like in the First 6 Months - Clear, agreed positioning and messaging frameworks for both the VIP wealth program and the lending program - Live, measurable acquisition and lifecycle programs running across both products - Transparent dashboards tracking AUM, deposits, loan originations, retention, and CAC - Demonstrable growth in the core commercial KPIs attributable to marketing work ## About Blue Cube Services ## Company Overview - **One-liner**: The world's leading experts in providing customer success and user operations support to global fintech and cryptocurrency partners. - **Entity Type**: Private (funding stage not publicly available) - **Headquarters**: Not publicly available – job postings list locations in the Philippines (Manila/Makati) and remote roles globally. - **Founded**: Not publicly available - **Founders**: Not publicly available ## Core Business - Primary industry/industries: Fintech & cryptocurrency support services, including compliance, KYC, fraud prevention, and customer operations. - Target customers: B2B – fintech platforms, payment providers, and crypto exchanges. - Mission/purpose: Empower global fintech and crypto partners with expert user operations and customer success. ## Products & Services - **Customer Success & User Operations**: End-to-end support, onboarding, and KYC management for digital asset platforms. - **Compliance & Risk Services**: AML/KYC due diligence, Travel Rule monitoring, fraud analysis, and ongoing due diligence. - **Engineering & Product Development**: In-house engineering teams (Front-End, Back-End, Mobile, Security) building and maintaining the internal tools and client-facing interfaces used by the company. ## Market Standing - **Valuation / Market Cap**: Not disclosed - **Key Metric**: Not publicly available – no revenue or funding reported. Job openings suggest steady growth. - **Notable Investors/Partners**: Not publicly available – likely serves leading digital assets platforms (unnamed in job descriptions). - **Growth Signals**: Active hiring for numerous roles (12+ open positions as of mid-2026), including Engineering, Compliance, Finance, and People teams. Roles span multiple locations and are often remote. ## Competitive Advantages - Deep specialization in fintech and cryptocurrency support – positions itself as a “world’s leading expert.” - Integrated service offering covering compliance, operations, and engineering. - Compensation paid in cryptocurrency, aligning with the crypto-native client base. ## Strategic Focus - Scaling distributed teams to support a rapidly evolving crypto ecosystem. - Continuous improvement of compliance and KYC processes for global financial partners. - Building robust internal engineering capabilities to support product iteration. ## Why Work Here - **Remote-first culture** – many roles are fully remote (Philippines-based or global). - **Compensation in cryptocurrency** – unique perk for crypto enthusiasts. - **High-growth environment** – opportunities for progression for high performers. - **Engineering culture** – teams work with modern tech stacks (React/Redux, Swift, Python, etc.) and tackle “interesting problems in the crypto space.” - **Diversity & inclusion** – emphasis on diverse, distributed teams and candid feedback. ## Sources 1. [Greenhouse](http://job-boards.greenhouse.io/bluecubeservices) – Company overview and job listings 2. [Greenhouse – Banking Operation Associate](https://job-boards.greenhouse.io/bluecubeservices/jobs/7972327) – Role summary and responsibilities 3. [Greenhouse – Front-End Engineer](https://job-boards.greenhouse.io/bluecubeservices/jobs/7882828) – Engineering culture and tech stack 4. [Greenhouse – iOS Engineer](https://job-boards.greenhouse.io/bluecubeservices/jobs/7672075) – Compensation and remote policy 5. [RemoteOtter](https://remoteotter.com/company/blue-cube-services) – Contractor roles and company description ## Other roles at Blue Cube Services - [KYB and Onboarding Operations Specialist](https://feeny.ai/job/kyb-and-onboarding-operations-specialist-blue-cube-services-philippines-n3bt35j0wrfg) — Philippines - [SAR Analyst](https://feeny.ai/job/sar-analyst-blue-cube-services-philippines-bjn9jgvmhmta) — Philippines - [KYC Senior Lead](https://feeny.ai/job/kyc-senior-lead-blue-cube-services-philippines-dkfk63ambr0x) — Philippines - [Partnership & Co-Marketing Specialist](https://feeny.ai/job/partnership-co-marketing-specialist-blue-cube-services-philippines-jjfyn86mexnh) — Philippines - [Lead Generation Marketer, Institutional](https://feeny.ai/job/lead-generation-marketer-institutional-blue-cube-services-philippines-2afmqmbnekkm) — Philippines - [Affiliate Marketing Specialist](https://feeny.ai/job/affiliate-marketing-specialist-blue-cube-services-philippines-97pyhm89snne) — Philippines - [Growth Marketer, Perpetual Futres & Prediction Markets](https://feeny.ai/job/growth-marketer-perpetual-futres-prediction-markets-blue-cube-services-0wxq2nm5kcp1) — Philippines - [Data Analyst (Marketing)](https://feeny.ai/job/data-analyst-marketing-blue-cube-services-philippines-ywtjq424ahpv) — Philippines