--- title: 'Web and Digital Marketing Manager at Incorta' canonical: 'https://feeny.ai/job/web-and-digital-marketing-manager-incorta-remote-3wvfcqn7zjx7' type: 'job' last_seen: '2026-09-09' --- # Web and Digital Marketing Manager at Incorta - **Company:** Incorta - **Location:** Remote - **Compensation:** $112k–$140k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-03-21 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/incorta/f813a666-81a8-45be-ba2f-9f447edce30e ## Job description We are seeking an experienced and highly analytical Web and Digital Marketing Manager to lead our web infrastructure and manage all digital advertising efforts. This critical role will be responsible for the health and performance of our corporate website (built on Webflow) and driving pipeline growth through the strategic optimization of our digital advertising campaigns (PPC, Paid Social, Display, etc.). The ideal candidate is a hands-on leader with a strong technical grasp of modern web platforms and a proven track record of maximizing ROI from digital marketing spend. Key Responsibilities: Web Infrastructure & Performance (Webflow) Webflow Management: Own and manage the entire corporate website infrastructure on Webflow, ensuring stability, security, performance (speed/uptime), and scalability. Site Optimization: Continuously monitor and improve website performance for core web vitals, SEO, and overall user experience (UX) to increase conversion rates. Development & Deployment: Oversee the development, testing, and deployment of new website features, landing pages, and content updates in partnership with design and content teams. Technical SEO: Lead technical SEO efforts, including site structure, schema markup, crawlability, and mobile responsiveness. Digital Advertising Strategy & Execution: Develop, execute, and manage the end-to-end digital advertising strategy across all paid channels (e.g., Google Ads, LinkedIn, Facebook, display networks) and manage our agency. Budget Management: Manage and allocate the digital advertising budget effectively to achieve key performance indicators (KPIs), focusing heavily on optimizing campaigns for marketing-qualified leads (MQLs) and sales pipeline. Campaign Optimization: Conduct rigorous A/B testing, audience segmentation, bid management, and creative refresh cycles to continuously improve campaign performance, cost per acquisition (CPA), and pipeline contribution. Reporting & Analysis: Establish clear metrics and provide regular, data-driven reporting on campaign performance, web traffic, conversion rates, and the impact of digital efforts on the sales pipeline (lead-to-opportunity/win rates). Analytics & Data Integration Serve as the subject matter expert for Google Tag Manager and Google Analytics 4 (GA4). Develop custom data layers, manage event triggers, and guarantee accurate capture of all high-value user actions. Configure and maintain necessary data connectors and APIs to route web data seamlessly into downstream platforms, including the Incorta platform and BigQuery. Provide regular, insightful reports on website performance and digital analytics to key stakeholders and the executive team. Web Operations (MarTech) Manage web tracking and workflow logic to ensure a high-quality, clean flow of lead data from web forms directly into the CRM. Partner closely with the Marketing Operations and Analytics teams to enhance data quality and expand overall technology capabilities. ## Qualifications Experience: 7+ years of progressive experience in digital marketing, with a minimum of 3+ years managing web infrastructure and digital advertising at a Manager level or equivalent. Webflow Expertise: Deep, hands-on expertise with Webflow is required, including CMS utilization, custom code integration, and performance optimization. Digital Advertising Mastery: Proven expertise in managing significant budgets and driving performance across major paid advertising platforms (Google Ads, LinkedIn Ads, etc.). Pipeline Focus: A strong, demonstrated understanding of B2B sales cycles, lead generation methodologies, and optimizing marketing activities for pipeline and revenue impact. Experience with CRM platforms (e.g., Salesforce) and marketing automation (e.g., HubSpot, Marketo) integration is essential. Analytical Skills: Highly proficient in web analytics tools (Google Analytics 4 is a must) and advanced spreadsheet/data analysis skills. Must be able to translate data into actionable insights and strategic recommendations. Technical Fluency: Understanding of HTML, CSS, and JavaScript as they relate to front-end development, tracking implementation, and performance debugging. Communication: Excellent written and verbal communication skills with the ability to articulate complex technical and performance data to non-technical stakeholders. The anticipated salary range for this role is between $112,000 - $145,000, starting pay will vary based on a range of factors which can include but is not limited to the candidate's experience, skills, and scope. This role is eligible to participate in a discretionary bonus program and potential for equity incentive program as well as benefit and perquisite plans including health, dental, vision, disability, life insurance, 401K plan, time off, and sick leave. We believe the best teams are built from a wide range of backgrounds, perspectives, and experiences — and we hire accordingly. Incorta is an equal opportunity employer and welcomes candidates regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, or any other characteristic. Our differences shape the work we do and the future we're building. Candidates must be authorized to work in the U.S., and employment is contingent on eligibility to work for a U.S. employer. Incorta reserves the right to engage or with unsolicited resumes from outside recruiting agencies or independent recruiters without obligation to pay any associated fees. ## About Incorta ## Company Overview - **One-liner**: Incorta is a unified data and analytics platform that gives businesses instant access to live, detailed data from complex enterprise systems — purpose-built to fuel AI agents with accurate, actionable information. - **Entity Type**: Private (Series D; $195M total VC funding) - **Headquarters**: Foster City, California, United States - **Founded**: 2013 - **Founders**: Former Oracle executives (founding team departed Oracle in 2013; the company was co-founded by a team that includes Ron Wohl, a long-time Oracle executive, among its early backers/advisors) ## Core Business - **Primary industry**: Business/Productivity Software — specifically Big Data, Analytics, SaaS, and Artificial Intelligence & Machine Learning - **Target customers**: B2B, Enterprise — including large-scale operations such as global retailers, universities, and Fortune 500 technology companies (e.g., Broadcom, Stanford University, and the world's largest coffee chain with 42K locations) - **Mission or purpose statement**: "Reimagining the way you work with your data" — giving businesses instant access to live data from any source, self-service analytics, and the power to act on what's happening right now ## Products & Services - **Incorta Platform (Core)**: Real-time analytics platform powered by Direct Data Mapping™, which eliminates costly join operations and complex ETL pipelines, enabling query performance on billions of rows instantly. Enables rolling out new analytics applications in days instead of months. - **Incorta Intelligence**: Brings together structured and unstructured data so AI always has the full picture — live data at any scale, harmonized from any system (including complex ERPs). - **AI Agents & Workflows**: Deploy specialized agents on live operational data with built-in workflows that can move money, release payments, update records, and escalate to humans — grounded in real data with hallucination mitigation, role-based access, full audit trails, and SOC 2 Type II certification. - **Governance & Security**: Built-in lineage tracking, row-level security, and audit trails — security rules carry over automatically for AI deployments. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: $195M in total VC funding; latest round was a $120M Series D led by Prysm Capital (2021) - **Notable Investors/Partners**: GV (Google Ventures), Kleiner Perkins, M12 (Microsoft Ventures), Telstra Ventures, Sorenson Capital, Wipro Ventures, Ron Wohl, Prysm Capital — 18 investors total - **Growth Signals**: - Named in the **2026 Gartner® Magic Quadrant™ for Analytics & Business Intelligence Platforms** (also recognized in 2022) - 8+ years of consecutive growth - 400+ employees worldwide (PitchBook lists 321; company careers page cites 400+) - Scaled from 3 customers (Broadcom, Stanford University, a Fortune 500 consumer tech company) to a global footprint including the world's largest coffee chain — delivering $35M in annual inventory savings and a 40% reduction in food production costs across 20B+ transactions - Acquired **Layout.dev** (merger/acquisition closed 18-Feb-2026), signaling continued expansion - New CEO Scott Jones and CFO Rob Dillon joined in 2021 alongside 200+ new hires during global expansion ## Competitive Advantages - **Direct Data Mapping™ engine**: A proprietary technology that queries billions of rows instantly without complex ETL, join operations, or data pipelines — a significant speed and cost advantage over legacy BI tools - **AI with 100% accuracy focus**: Unique positioning of running AI agents directly on live operational data with built-in governance, hallucination mitigation, and business-rule enforcement — differentiating them from fragmented "snapshot-based" AI analytics tools - **Deep ERP/complex systems expertise**: Unifies data from multiple complex enterprise systems (ERPs) with unmatchable speed — a niche that is painful for competitors to replicate - **Enterprise-grade governance by default**: SOC 2 Type II certification, full lineage, row-level security, and audit trails built in from day one - **Proven ROI at massive scale**: Real-world deployment at the world's largest coffee chain and other enterprise customers provides credible, quantified social proof ## Strategic Focus - **Fueling AI and agents with live, accurate data**: Positioning itself as the "best data foundation for decision intelligence" and the semantic layer for AI — making AI outputs trustworthy enough to move money, inventory, and approvals autonomously - **Expanding global footprint**: Active hiring for customer success roles in Riyadh (Middle East expansion) and remote roles across the US (Midwest) - **Product consolidation and intelligence**: Combining structured + unstructured data and shipping specialized AI agents that automate operational workflows, rather than just surfacing dashboards - **Continued analyst recognition**: Leveraging consecutive Gartner Magic Quadrant placements (2022, 2026) to win enterprise trust ## Why Work Here - **Culture**: "Great data solutions come from great minds" — the company emphasizes transforming how companies use data while creating an environment where innovative thinking thrives. Recognized as a **Best Workplace by Inc. Magazine**. - **Work model**: Mix of remote-friendly and on-site roles; current openings include Remote (Web & Digital Marketing Manager, Customer Success Manager — Midwest) and On-site (Customer Success Manager — Riyadh) - **Engineering culture**: Founded by Oracle veterans who were frustrated by stale BI tools; the team is building deep-tech infrastructure (Direct Data Mapping, AI agents, real-time data at billion-row scale) that is technically ambitious - **Growth trajectory**: 8+ years of consecutive growth, recent acquisition activity, and a fresh Gartner MQ placement in 2026 signal strong momentum for career development - **Scale**: Join a team of 300–400+ employees with a global presence, having transitioned from startup to scale-up with an experienced leadership team (CEO Scott Jones, CFO Rob Dillon brought in during 2021 expansion) ## Sources 1. [incorta.com — Careers](https://www.incorta.com/careers) 2. [jobs.lever.co — Incorta Openings](https://jobs.lever.co/incorta) 3. [incorta.com — About Us](https://www.incorta.com/about-us) 4. [incorta.com — Unified Data & Analytics Platform](https://www.incorta.com/?hsLang=en) 5. [pitchbook.com — Incorta 2026 Company Profile](https://pitchbook.com/profiles/company/62315-56) ## Other roles at Incorta - [BI Solution Engineer - Riyadh](https://feeny.ai/job/bi-solution-engineer-riyadh-incorta-riyadh-pvb08sc0eqnr) — Riyadh, Saudi Arabia - [Sales Development Representative - USA](https://feeny.ai/job/sales-development-representative-usa-incorta-remote-zm920c0br3r3) - [Account Executive](https://feeny.ai/job/account-executive-incorta-mid-west-jtvzd447aaxr) — Mid West - [Senior Enterprise Account Executive - Riyadh](https://feeny.ai/job/senior-enterprise-account-executive-riyadh-incorta-riyadh-qfzzm86yyavc) — Riyadh, Saudi Arabia