--- title: 'Web Developer at The People Brand' canonical: 'https://feeny.ai/job/web-developer-the-people-brand-compton-bpnwmdwvtkwn' type: 'job' last_seen: '2026-09-07' --- # Web Developer at The People Brand - **Company:** The People Brand - **Location:** Compton, CA - **Compensation:** $130k–$135k - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-09-04 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.lever.co/thepeoplebrand/6e217022-333e-4859-b02c-454e8211017b ## Job description Web Developer Location: Compton, CA Department: Marketing Reports To: Creative Director Position Summary We are seeking a highly skilled and detail-oriented Web Developer to own the development, optimization, and ongoing health of the company’s digital ecosystem. This role is responsible for building and maintaining the corporate website, landing pages, and CMS infrastructure while continuously improving user experience, site performance, SEO, accessibility, and conversion rates. The ideal candidate is both a technical expert and a problem solver who can translate marketing objectives into high-performing digital experiences. This role will work closely with marketing, product management, sales, and creative teams to deliver a best-in-class online experience that drives awareness, engagement, lead generation, and revenue growth. Mission Create and maintain a world-class digital experience that drives demand generation, supports distributor and end-user engagement, maximizes lead conversion, and ensures the long-term health, performance, and scalability of the company’s web properties. Core Responsibilities Website Development & Maintenance - Develop, maintain, and enhance the company’s website and digital properties. - Build new website pages, landing pages, microsites, and interactive experiences. - Manage and optimize the CMS environment. - Implement responsive, mobile-first designs that perform across devices and browsers. - Collaborate with designers and marketers to bring digital experiences to life. User Experience (UX) & Conversion Optimization - Identify opportunities to improve user journeys and website usability. - Implement UI/UX enhancements that improve engagement and lead generation. - Optimize landing pages and conversion paths. - Conduct A/B testing and recommend improvements based on performance data. - Improve navigation, content structure, and customer experience across the site. SEO & Technical Optimization - Implement technical SEO best practices across all web properties. - Optimize page structure, metadata, schema markup, internal linking, and site architecture. - Monitor and resolve technical SEO issues. - Partner with agency and content teams to improve organic search performance. - Support local, distributor, and product-focused SEO initiatives. Website Performance & Accessibility - Monitor and improve website speed, Core Web Vitals, and overall performance. - Ensure websites meet accessibility standards, including WCAG compliance. - Identify and resolve performance bottlenecks. - Implement best practices for page load speed, image optimization, and code efficiency. - Maintain browser compatibility and mobile responsiveness. Analytics & Tracking - Own implementation and maintenance of analytics and tracking systems. - Configure and manage Google Analytics, Google Tag Manager, CMS tracking, and other marketing technologies. - Ensure accurate attribution and conversion tracking. - Maintain dashboards and reporting to measure website performance and user behavior. - Partner with marketing leadership to identify KPIs and optimization opportunities. Forms, Integrations & Marketing Technology - Build and maintain lead-generation forms and conversion mechanisms. - Support integrations between website properties, CMS platforms, and third-party systems. - Troubleshoot technical issues impacting lead capture or data flow. - Support implementation of marketing automation and personalization initiatives. Technical QA & Systems Health - Conduct ongoing quality assurance testing across web properties. - Identify and resolve bugs, broken links, tracking issues, and user experience problems. - Monitor website uptime, security, and overall system health. - Maintain documentation for web development processes and standards. - Coordinate with external development partners when necessary. ## Qualifications Required - Bachelor’s degree in Computer Science, Web Development, Digital Media, or related field. - 5+ years of front-end web development experience. - Strong proficiency in HTML5, CSS3, JavaScript, and responsive design. - Experience working within BigCommerce, HubSpot CMS, or similar CMS platforms. - Experience implementing SEO best practices and website analytics. - Strong understanding of UX/UI principles. - Experience with Google Analytics, Google Tag Manager, and conversion tracking. - Knowledge of accessibility standards. - Experience with website performance optimization and Core Web Vitals. - Strong troubleshooting and technical problem-solving skills. ## Preferred - Experience with marketing automation platforms and CRM systems. - Experience with A/B testing and conversion rate optimization tools. - Familiarity with APIs and third-party integrations. Initial Major Projects - New navigation design implementation. - Website integration initiatives. - Development of website launch packages supporting new product introductions. - Product comparison tools. - “Where to Buy” functionality and related integrations. - AI assistant functionality. ## About The People Brand ## Company Overview - **One-liner**: The People Brand is a female-founded, owned, and operated talent acquisition agency specializing in executive and professional placements within the outdoor, lifestyle, beauty, wellness, and CPG industries. - **Entity Type**: Private (Bootstrapped) - **Headquarters**: Carson, California, United States - **Founded**: Not publicly available - **Founders**: Tiffany and Angella (both former HR executives from Nike, Hurley, and Fox Racing - last names not publicly available) ## Core Business - Primary industry/industries: Talent Acquisition & Recruitment (niche focus on lifestyle, outdoor, beauty, wellness, and CPG) - Target customers: Startups to Fortune 500 companies across outdoor, lifestyle, beauty, wellness, and CPG sectors; mid-to-executive level job seekers in those industries - Mission or purpose statement: To connect exceptional talent with leading brands that share their values, prioritizing cultural alignment, work-life balance, competitive compensation, DEI initiatives, and sustainability goals. ## Products & Services - **Executive & C-Suite Recruitment**: Headhunting and placement for senior leadership roles within target industries. - **Functional Recruitment Services**: Specialized placements across Marketing/Communications, Design/Graphic Design, Pattern Making/Technical Design, Product Development/Production, Merchandising, Sales, eCommerce/Digital, Finance/Accounting/Planning, Supply Chain/Operations, Human Resources/Talent Acquisition, Customer Service, Retail Stores and Operations, and Technical/Engineering. - **Consultative Talent Strategy**: A collaborative approach with clients to define and strategize roles before initiating a search, leveraging the founders' HR leadership experience. ## Market Standing - **Valuation/Market Cap**: Not publicly available (private, no disclosed funding) - **Key Metric**: 9 out of 10 success rate in hiring; maintains a low attrition rate for placements. - **Notable Investors/Partners**: Not publicly available (no disclosed investors). Partner brands span startups to Fortune 500 companies in their target sectors. - **Growth Signals**: Expanding job postings via their Lever careers page ([jobs.lever.co/thepeoplebrand](https://jobs.lever.co/thepeoplebrand)), indicating active recruitment for their own team. ## Competitive Advantages - **Industry Specialization**: Deep domain expertise in outdoor, lifestyle, and CPG sectors, which they call being "outdoor, lifestyle & CPG EXPERTS." This niche focus differentiates them from generalist agencies. - **Founder-Led Experience**: Founded by former HR executives from top lifestyle brands (Nike, Hurley, Fox Racing) with 20+ years of in-house HR experience, giving them insider knowledge of both client and candidate needs. - **Transparency**: Unique in the agency space for sharing salary information and company names upfront with candidates, a stated departure from typical industry practices. - **Cultural Fit Emphasis**: Invests significant time understanding company culture and candidate values, with a stated policy: "If we wouldn't place our own loved ones in a role, we certainly wouldn't place you there either." - **Personalized, Low-Volume Approach**: A "do things the right way" mentality that avoids rushing placements, resulting in high success and low attrition rates. ## Strategic Focus - Deepening partnerships with forward-thinking brands that prioritize work-life balance, DEI, and sustainability. - Leveraging their consultative HR background to provide high-touch, strategic talent solutions rather than transactional recruitment. - Utilizing AI tools to support parts of the hiring process (reviewing applications, analyzing resumes, identifying verification signals). - Building on their reputation as a female-founded, owned, and operated firm to attract mission-aligned clients and talent. ## Why Work Here - **Culture & Values**: The agency itself prides itself on being a culture-first organization, emphasizing trust, mutual respect, and true partnership. They seek to work with brands that share these values. - **Work Environment**: Based in Carson, CA, with a mix of on-site and hybrid roles posted for their own team. Positions include full-time roles in locations like Carson, CA and Detroit, MI. - **Transparency**: As an employer, they use AI tools to support hiring but also tout radical transparency (sharing salary and company names) as a core principle, suggesting a straightforward, honest internal culture. - **Team & Leadership**: Founded and led by two experienced, purpose-driven HR leaders with a “do the right thing” mentality. You'd be learning from veterans who deeply understand the talent landscape. - **Impact**: Work directly with top-tier lifestyle and CPG brands, placing talent that drives those industries forward. The agency's small, specialized nature means your work has a direct impact on client success. ## Sources 1. [The People Brand - Official Website](https://thepeoplebrandusa.com/) 2. [The People Brand - About Page](https://thepeoplebrandusa.com/about) 3. [The People Brand - Candidates Page](https://thepeoplebrandusa.com/candidates) 4. [The People Brand - Careers Page (Lever)](https://jobs.lever.co/thepeoplebrand) 5. [The People Brand - Job Board Portal](https://jobs.thepeoplebrandusa.com/) ## Other roles at The People Brand - [Senior Graphic Designer](https://feeny.ai/job/senior-graphic-designer-the-people-brand-compton-vd2ccz5pdhz2) — Compton, CA - [SIOP & Sourcing Manager](https://feeny.ai/job/siop-sourcing-manager-the-people-brand-rigby-1wf3dxxx7dar) — Rigby, ID - [HR Generalist](https://feeny.ai/job/hr-generalist-the-people-brand-orange-county-swvbd1gjadrs) — Orange County, CA - [Digital Retention Specialist (Contract)](https://feeny.ai/job/digital-retention-specialist-contract-the-people-brand-california-d39av8x0kk4v) — California - [Materials Development Manager](https://feeny.ai/job/materials-development-manager-the-people-brand-rigby-ppz912cg8h4f) — Rigby, ID - [Head of Product](https://feeny.ai/job/head-of-product-the-people-brand-austin-ts70hmvpkz2y) — Austin, TX - [Chief Operating Officer](https://feeny.ai/job/chief-operating-officer-the-people-brand-los-angeles-9nnnc4yn6071) — Los Angeles, CA - [Digital Marketing Manager](https://feeny.ai/job/digital-marketing-manager-the-people-brand-carson-2pwnmt146yga) — Carson, CA - [Ecommerce Manager](https://feeny.ai/job/ecommerce-manager-the-people-brand-carson-v8rm02b3vbb7) — Carson, CA - [Director of Supply Chain](https://feeny.ai/job/director-of-supply-chain-the-people-brand-rigby-dccwns40462e) — Rigby, ID