--- title: 'Web Manager at Forward' canonical: 'https://feeny.ai/job/web-manager-forward-santa-clara-v16qt6yhkb7s' type: 'job' last_seen: '2026-10-13' --- # Web Manager at Forward - **Company:** Forward - **Location:** Santa Clara, CA - **Posted:** 2026-09-28 - **Last confirmed live:** 2026-10-13 - **Apply:** https://job-boards.greenhouse.io/forwardnetworks/jobs/7996552003 ## Job description Forward was founded in 2013 by four Stanford Ph.D.s, building the industry's first network digital twin: a mathematically accurate model of the production network. It's the foundation for autonomous networking, giving engineers and AI agents the ability to know the impact of every change before it touches production. That founding instinct still defines how we work. We're accurate and evidence-driven, relentless about clarity, and we'd rather be certain than comfortable, building a groundbreaking platform that transforms how teams run and secure networks across every major cloud and vendor environment. Global leaders like Goldman Sachs, PayPal, S&P Global, IBM, and Dell trust Forward, alongside fast-growing enterprises and government agencies, realizing an average of $14.2 million in annual benefits, according to IDC. Backed by top-tier investors, including A. Capital, Andreessen Horowitz, Goldman Sachs, MSD Partners, Omega Venture Partners, Section 32, and Threshold Ventures, and headquartered in Santa Clara, we're most proud of our team: curious people who'd rather build what doesn't exist than accept how things have always been done. We are looking for a Website Manager to lead the strategy and execution for forwardnetworks.com. Reporting to the Director of Content and Digital Marketing, you'll bring a product manager's mindset to our primary web property, driving its long-term strategy, daily performance, and continuous evolution. Your goal is to bridge the gap between web strategy, design, technical execution, and user experience. As we enter our next stage of growth, you'll balance rigorous daily operations with high-impact initiatives to ensure our digital presence scales securely and efficiently alongside our business. ## Key responsibilities - Web Strategy & Operations: Treat the website as an evolving product—own the strategic roadmap and the daily intake, prioritization, and execution of all web updates. Use Jira to triage engineering requests and bug fixes, and Asana to project-manage larger cross-functional campaigns. - Always-On Performance, Metrics, and Attribution: Own core technical and engagement metrics, site availability, Core Web Vitals, traffic, and usability across desktop and mobile. Connect site behavior to pipeline through CRM/marketing-automation integration. - Platform Architecture, Evolution, and Accessibility: Own the technical health and modernization of our web platforms, including WCAG/Section 508 conformance, evaluating and implementing enterprise-grade CMS, and infrastructure that scales securely. - SEO & Organic Growth: Own technical SEO, site architecture, and organic search performance as a primary driver of pipeline; monitor emerging AI-search/answer-engine visibility as a channel. - Iterative CRO & Personalization: Run a continuous testing program — audits, A/B tests, and landing-page refinement — including personalized experiences for distinct buyer segments (e.g., federal, enterprise, mid-market) via our ABM/personalization stack. - Global Site Architecture: Build and maintain a scalable, localizable site structure — translation workflow, regional compliance (e.g., GDPR), and CMS framework — to support our enterprise segment's international footprint. ## Qualifications - 5–10 years managing B2B tech or SaaS websites with a product management mindset. - Bachelor’s degree or equivalent practical experience. - Hands-on experience leading a major enterprise web platform upgrade or migration, start to finish. - Daily-operations proficiency in Jira and/or Asana. - Technical foundation with a genuinely enterprise-grade CMS (e.g., Contentful, Sitecore, Adobe Experience Manager, or a comparable headless/composable platform), HTML/CSS/JS, and scalable architecture. - Expertise in GA4, Google Tag Manager, Core Web Vitals, and SEO tooling (e.g., Search Console, Screaming Frog) to measure and improve traffic, availability, and usability. - Data-driven, detail-oriented approach to problem-solving. Base Salary Range: $140,000 – $170,000 per year This range represents the low and high end of the salary for this position. Actual compensation will vary based on factors including location, candidate experience, skills, and level. In addition to base salary, this role will be eligible for equity and benefits. ## About Forward ## Company Overview - **One-liner**: Forward Networks provides a vendor-agnostic "digital twin" software platform that creates a mathematically accurate model of an enterprise's entire hybrid network, enabling teams to verify changes, improve security, and accelerate troubleshooting. - **Entity Type**: Private (Series D) - **Headquarters**: Santa Clara, California, United States - **Founded**: 2013 - **Founders**: David Erickson, Nikhil Handigol, Brandon Heller, Peyman Kazemian ## Core Business - **Primary industry/industries**: Computer Networking Products, Network Management Software, Network Security - **Target customers**: B2B, primarily large enterprises (including Fortune 50 institutions), financial services, global entertainment companies, and top-level US federal government agencies. - **Mission or purpose statement**: To transform networks to be more reliable, agile, and secure by providing a single source of verified truth for how a network actually behaves. ## Products & Services - **Forward Enterprise**: The core platform, a network digital twin. It builds a mathematically accurate model of every device, path, and policy across a hybrid network (on-premises and cloud). Used by networking, security, cloud, and compliance teams for change management, compliance audits, and troubleshooting. - **Forward AI**: Built on the Forward Enterprise digital twin, this feature allows users to ask the twin questions in natural language to validate changes, understand network behavior, and act with confidence. - **Forward Predict**: A newer offering built on the digital twin that allows users to predict the outcome of changes before they are implemented, answering "what if" scenarios. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: **Total Funding**: $112.1 million across four rounds. **Annual Revenue**: Approximately $15.0 million (estimated). - **Notable Investors/Partners**: Andreessen Horowitz, Goldman Sachs, MSD Partners, Threshold Ventures. Customers include Goldman Sachs, PayPal, S&P Global, IBM, and Dell. - **Growth Signals**: The company has been in the market for over 10 years, has won 25+ industry awards, and supports 30+ vendors. It has a presence in 6 countries (including India, United Kingdom, Germany, Japan, and France). Employee headcount is around 199 with monthly growth of +0.4%. ## Competitive Advantages - **Mathematically Accurate Digital Twin**: The core technology is a mathematically precise model of the network, which is a significant differentiator from competitors that use simpler or less accurate modeling methods. - **Vendor-Agnostic**: The platform works across all major cloud and vendor environments (e.g., A10, Arista, Cisco, F5, Fortinet, Juniper, Palo Alto Networks, AWS, GCP), providing a single source of truth for multi-vendor networks. - **Strong Investor & Customer Base**: Backed by top-tier venture capital firms and trusted by some of the world's most demanding and complex networks, including major financial institutions and government agencies. ## Strategic Focus - **AI and Predictive Analysis**: The company is heavily investing in AI capabilities (Forward AI) and predictive modeling (Forward Predict) to move from reactive troubleshooting to proactive network management. - **Expanding Platform Capabilities**: Continuing to build out the digital twin platform to serve more use cases for different teams (networking, security, cloud, compliance) and to handle increasingly complex hybrid environments. - **Market Penetration**: Leveraging a strong base of referenceable Fortune 500 and government clients to expand its footprint and grow its customer base. ## Why Work Here - **Culture & Mission**: Described as a "people-centric, innovative culture" where "brilliant minds are shaping the future of network reliability, security, and AI-ready operations." The company emphasizes that it is an "agile team and early-stage company with plenty of opportunities to grow." - **Remote/Hybrid Policy**: The company offers remote positions (e.g., a Customer Care Engineer role listed for Australia). The specific policy for all roles is likely flexible and depends on the team and location. - **Notable Perks & Benefits**: - **Compensation**: Competitive pay and equity packages. - **Health & Wellness**: Top-grade medical, dental, and vision insurance for employees and their families. - **Time Off**: No tracked time off for vacations, holidays, and family days (with manager approval). - **Growth**: Opportunities for professional growth within an agile, early-stage company environment. - **Engineering Culture**: Founded by four Stanford Ph.D.s, the company has a strong technical foundation. The work involves solving complex problems at scale for the world's most demanding networks, which would appeal to engineers who enjoy deep technical challenges. ## Sources 1. [forwardnetworks.com - Careers](https://www.forwardnetworks.com/careers/) 2. [forwardnetworks.com - About](https://www.forwardnetworks.com/about/) 3. [forwardnetworks.com - Homepage](https://www.forwardnetworks.com/) 4. [linkedin.com - Forward Networks](https://www.linkedin.com/company/forward-networks) 5. [job-boards.greenhouse.io - Forward Networks](https://job-boards.greenhouse.io/forwardnetworks/jobs/7714534003) ## Other roles at Forward - [Customer Success Engineer Federal with a TS/SCI w/CI](https://feeny.ai/job/customer-success-engineer-federal-with-a-ts-sci-w-ci-forward-virginia-b6hppaxx5c82) — Virginia - [Enterprise - Business Development Representative](https://feeny.ai/job/enterprise-business-development-representative-forward-mn-il-1kk9w23fsdm0) — MN IL, MI - [Network Engineer](https://feeny.ai/job/network-engineer-forward-bengaluru-f5deg026js3w) — Bengaluru, India - [Senior Marketing Events Specialist - Contractor](https://feeny.ai/job/senior-marketing-events-specialist-contractor-forward-santa-clara-8h416td42tpb) — Santa Clara, CA - [Regional Sales Director Federal-Civilian-HHS, DHS](https://feeny.ai/job/regional-sales-director-federal-civilian-hhs-dhs-forward-dc-md-xh8qyng7x3kv) — Dc MD, VA - [Senior Technical Marketing Engineer – Network Automation](https://feeny.ai/job/senior-technical-marketing-engineer-network-automation-forward-united-states-rhst1z9m6psm) — United States - [Senior Director, Product Engineering](https://feeny.ai/job/senior-director-product-engineering-forward-santa-clara-03fs56jgn3hj) — Santa Clara, CA - [Senior Accountant](https://feeny.ai/job/senior-accountant-forward-santa-clara-gxtdg5zfjahw) — Santa Clara, CA - [Customer Success Engineer](https://feeny.ai/job/customer-success-engineer-forward-new-york-jdyeme9e1v8x) — New York, NY - [Site Reliability Engineer](https://feeny.ai/job/site-reliability-engineer-forward-santa-clara-0j25dk63fw51) — Santa Clara, CA