---
title: 'Web SEO & AEO Strategist at Poka EN'
canonical: 'https://feeny.ai/job/web-seo-aeo-strategist-poka-en-canada-jezqynefm7ne'
type: 'job'
last_seen: '2026-10-17'
---

# Web SEO & AEO Strategist at Poka EN

- **Company:** Poka EN
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/poka/jobs/6210184004

## Job description

At Poka, we're changing how the world's industrial teams work — capturing the knowledge of their best people and putting it in every operator's hands.

Our connected worker platform is purpose-built for manufacturing and the wider industrial world, with industrial AI inside the shift, not on top of it. The result: frontline performance that becomes compounding knowledge and measurable impact — every shift, every site, every region.

We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a fast-growing part of the IFS family, you'll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done.

Poka is looking for a Web Strategist to own how our website gets found and how well it converts. Search is changing fast. Buyers now get answers from Google's AI Overviews, ChatGPT, Perplexity, Gemini, and voice assistants as often as from a traditional results page. We need someone who understands both worlds: classic SEO and Answer Engine Optimization (AEO), which means earning visibility and citations in AI-generated answers. Traffic is only half the job, so you'll also lead Conversion Rate Optimization (CRO) to turn visitors into leads and customers.

This is a strategic and hands-on role. You'll set direction, run experiments, and work closely with content, design, development, and demand generation to improve the website's performance.

## What you'll do

Search and answer engine strategy

- Build and own an integrated SEO and AEO roadmap that grows organic visibility, qualified traffic, and brand presence in AI-generated answers.
- Run keyword, topic, and intent research, including the conversational and question-based queries people use with AI assistants, and turn it into content and site architecture plans.
- Structure content so answer engines can extract and cite it, using clear question-and-answer formatting, concise definitions, entity-rich copy, and comprehensive topic clusters.
- Implement and maintain structured data (Schema.org markup such as FAQ, HowTo, Product, Organization, and Article) to improve eligibility for rich results and AI citations.
- Monitor and improve how the Poka appears across AI platforms. Track mentions, citations, and share of voice in tools like ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
- Strengthen E-E-A-T signals (experience, expertise, authoritativeness, trustworthiness) through author profiles, original research, and credible sourcing.

Technical SEO

- Conduct regular technical audits covering crawlability, indexation, site speed, Core Web Vitals, mobile experience, internal linking, canonicalization, and redirects.
- Work with the development team to prioritize and ship technical fixes, and make sure new pages and site changes are search-friendly from the start.
- Manage XML sitemaps, robots.txt directives, and crawler access policies, including decisions about AI crawlers.

Conversion rate optimization

- Own the CRO program from start to finish: find friction points, form hypotheses, design experiments, and report results.
- Plan and run A/B and multivariate tests on landing pages, forms, CTAs, navigation, pricing pages, and key user flows.
- Use analytics, heatmaps, session recordings, user surveys, and usability testing to understand how visitors behave and why they drop off.
- Work with design and copywriting teams to improve messaging, page layouts, and user experience based on test results and research.
- Build and maintain a testing backlog that is prioritized by expected impact and effort.

Analytics and reporting

- Define KPIs and build dashboards that track organic traffic, rankings, AI visibility, engagement, conversion rates, and pipeline or revenue attributed to the website.
- Deliver regular performance reports with clear insights and recommended next steps for leadership and stakeholders.
- Stay current on search algorithm updates, AI search developments, and CRO best practices, and adjust strategy as the landscape shifts.

## What you'll bring

Required

- 7+ years of experience in SEO, web strategy, or growth marketing, with measurable results in organic growth and conversion improvement.
- Deep knowledge of on-page, off-page, AEO, and technical SEO, and a solid working understanding of how large language models and AI search engines retrieve, summarize, and cite content.
- Proven experience running structured CRO programs, including test design, statistical significance, and turning results into action.
- Hands-on proficiency with tools such as Google Search Console, GA4, Google Tag Manager, Semrush or Ahrefs, Screaming Frog, and testing platforms like VWO, Optimizely, or AB Tasty.
- Experience with AI visibility tracking tools such as Scrunch AI, Profound, or the AI tracking features in Semrush and Ahrefs.
- Experience with behavior analytics tools such as Hotjar, Microsoft Clarity, or FullStory.
- Working knowledge of HTML, CSS, and structured data (JSON-LD), and comfort working with modern CMS platforms such as WordPress. Familiarity with JavaScript SEO, CMS setups, or site migrations.
- Strong analytical skills and the ability to explain complex data clearly to non-technical audiences.
- Excellent communication and project management skills, and a record of working well with cross-functional teams.

## How we'll measure success

Within your first year, success will look like measurable growth in qualified organic traffic, a stronger brand presence in AI-generated answers for priority topics, a steady cadence of experiments with documented learnings, and clear improvements in conversion rates across key pages and funnels.

What we offer:

- Scale-up energy with huge backing and a global yet close-knit team.
- Generous vacation policy, additional paid days, and charity day.
- Hybrid work policy - Employees who live within a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in-office two days per week.
- 100% remote work if you do not live within the radiuses mentioned above.
- A truly flexible schedule that allows you to adapt your work hours.
- Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP).
- A retirement savings plan with employer contributions.
- A MacBook Pro and a $500 home office allowance upon hiring.
- A generous annual learning and development budget to support your growth, plus the tools and opportunities you need to keep progressing in your career.
- A rewarding employee referral program for successful hires.
- Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.)

*Certain benefits are exclusively accessible to employees in Canada.

Want to learn more about our culture? Click [HERE](https://2394300.fs1.hubspotusercontent-na1.net/hubfs/2394300/HR%20files/CultureBook-En-screen.pdf).

Please note: An understanding of English is essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.

## About Poka EN

## Company Overview
- **One-liner**: Poka provides a connected worker platform for manufacturers, using Industrial AI to empower frontline factory workers with knowledge, digital tools, and expert support to drive productivity, quality, and continuous improvement.
- **Entity Type**: Private (Acquired by IFS in 2023; previously funded with $42.4M total funding)
- **Headquarters**: Quebec, Canada
- **Founded**: 2014
- **Founders**: Not publicly listed (co-founders are referenced in hiring process materials)

## Core Business
- Primary industry/industries: Manufacturing technology, Industrial software, Connected worker platforms
- Target customers: Enterprise manufacturing organizations (B2B), specifically factory workers, plant managers, and operational excellence teams at large global manufacturers
- Mission or purpose statement: To empower workers to learn, solve problems, and share knowledge in real-time on the factory floor, and to bridge the skills gap, reduce downtime, and drive safety, performance, and quality to new heights.

## Products & Services
- **Connected Worker Platform**: An integrated platform uniting people, processes, and AI-driven operational insights. Features include digital work instructions, skills management, daily management (forms, checklists, issues management), learning & development, communication tools, and analytics.
- **Poka Industrial AI**: AI-augmented capabilities embedded in the platform to strengthen frontline capability, standardize execution, and drive sustained high-performance across every site.
- **Enterprise Solutions**: Best-in-class features in a single integrated platform designed for global scale, governance, and support, with deep domain knowledge in manufacturing and digital transformation.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (acquired by IFS in 2023)
- **Key Metric**: Annual Revenue of $8.0M (estimated) | Total Funding of $42.4M prior to acquisition
- **Notable Investors/Partners**: Parent company is IFS AB (enterprise software leader in EAM, FSM, and ERP). Over 2,300+ global rollout success stories, including Bosch Automotive (reported 8% direct productivity gain).
- **Growth Signals**: Headcount of 161 employees (+18.3% YoY, +32 people). Active job postings up +330% yearly. Massive LinkedIn follower growth (+49.5% yearly). Operates in 10 countries including US, Germany, UK, Sri Lanka, and France.

## Competitive Advantages
- **Manufacturing DNA**: Deep domain knowledge in manufacturing and digital transformation, with proven experience deploying connected worker solutions at scale in enterprise environments.
- **Industrial AI Integration**: Combines AI with operational knowledge to amplify human performance at the point of work, not replace workers.
- **Enterprise-Ready Platform**: Best-in-class features in a single integrated platform, built for global scale, governance, and support.
- **Backing of IFS**: Post-acquisition, Poka benefits from the resources, customer base, and credibility of a major enterprise software leader while maintaining its own brand and culture.

## Strategic Focus
- Current priorities include expanding Industrial AI capabilities, supporting global rollouts for enterprise manufacturing clients, and strengthening frontline capability through connected worker solutions. Growth is focused on sales (Enterprise and Commercial Account Executives), engineering (Backend, Frontend, Mobile), and customer success.

## Why Work Here
- **Culture**: Values-driven culture with emphasis on simplicity, happiness, unity, passion, and quality. Described as "no micromanaging" with "clear goals, shared accountability, and the space to thrive." Culture book is public and considered a "manifesto."
- **Remote/Hybrid**: Flexible hybrid work mode; embrace of "flex time" (no punch clock). Teams distributed across North America, Europe, and Sri Lanka. For office-close employees: snacks, retro games, monthly lunches & activities.
- **Perks**: Generous vacation policy, retirement contributions (matching varies by country), group insurance (dental, medical, disability, life, travel), virtual health care (Dialogue program in Canada), 4 personal days per year.
- **Engineering Culture**: Emphasis on "always adapting, always learning" and embracing new tech including AI. Interview process transparent about AI usage (candidates may use AI to prepare, interviewers may use AI for note-taking but hiring decisions are always human).
- **DEI**: Active commitment to diversity, equity, and inclusion with a global team spanning multiple cultures. Focus on different perspectives and accessible opportunities for growth and leadership.

## Sources
1. [poka.io Careers](https://www.poka.io/en/careers)
2. [Greenhouse Job Board](http://job-boards.greenhouse.io/poka)
3. [poka.io Main Site](https://www.poka.io/en)
4. [poka.io About](https://www.poka.io/en/about-poka)
5. [LinkedIn Company Page](https://ca.linkedin.com/company/poka-inc-)

## Other roles at Poka EN

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- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-poka-en-atlanta-0mse132bcmx1) — Atlanta, GA
- [Account Executive, Commercial](https://feeny.ai/job/account-executive-commercial-poka-en-united-states-yqe9sx4102yd) — United States
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-poka-en-montreal-da50catw4yfn) — Montreal, Canada / Toronto, Canada