--- title: 'Web Strategy & Optimization Manager at ComplyAdvantage' canonical: 'https://feeny.ai/job/web-strategy-optimization-manager-complyadvantage-north-carolina-jgzmmnk4g1kt' type: 'job' last_seen: '2026-10-15' --- # Web Strategy & Optimization Manager at ComplyAdvantage - **Company:** ComplyAdvantage - **Location:** North Carolina, United States - **Posted:** 2026-10-02 - **Last confirmed live:** 2026-10-15 - **Apply:** https://complyadvantage.com/careers/jobs/8863696002?gh_jid=8863696002 ## Job description ## Why this role exists Our web experience is a company asset, owned and managed by marketing. It is a strategic growth platform and our most effective engine for brand, demand, customer engagement and education, and revenue. We are hiring a Web Strategy and Execution Lead to run it that way. This is not a website management role. It is an ownership role for a commercial platform, accountable for what the asset returns to the business. You will set the strategy for how our web estate earns attention, converts intent, educates customers, and contributes pipeline and revenue. You will then build, test, and ship against that strategy on a permanent cycle. Primary accountability Increase the commercial contribution of our web estate through strategy, customer experience, conversion optimization, content, search, technology, and continuous experimentation. ## What you will own Web strategy and development - Own the strategy and roadmap for our web estate, tied directly to commercial outcomes rather than page count or release volume. - Define what the platform is for by audience and stage, from first exposure through evaluation, purchase, onboarding, and ongoing customer engagement. - Make the case for investment with a clear view of cost, return, and opportunity cost. Prioritize ruthlessly and be willing to retire what does not perform. - Build the operating rhythm: intake, prioritization, delivery, measurement, and iteration. Conversion and growth - Own conversion performance end to end, from traffic quality through to qualified pipeline and revenue contribution. - Run a continuous experimentation program with a live hypothesis backlog, clear success criteria, and honest read-outs on what did not work. - Optimize the full journey rather than isolated pages: entry points, navigation, forms, demo and trial flows, self-serve routes, and handoffs to sales and e-commerce. - Partner with demand generation on campaign landing experiences, personalization, and lead quality. Content and search - Own the search strategy across search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO), so we are found and cited in traditional search and in AI-generated answers. - Build the technical, structural, and content foundations that support discoverability at scale: information architecture, schema, site performance, internal linking, and content governance. - Work with brand, product marketing, and content to turn our domain expertise into web content that ranks, converts, and holds up to scrutiny from a compliance audience. - Track share of visibility against the categories we intend to lead. User experience and customer experience - Be the advocate for the user inside the business. Know the journeys, the friction, and the drop-off points, and be able to evidence all three. - Run continuous research and feedback loops: session analysis, user testing, surveys, and direct customer input. - Raise the quality bar on usability, accessibility, and performance across every device and market we serve. - Extend the experience beyond acquisition into onboarding, education, and existing-customer engagement. Technology and execution - Own the web technology stack and the roadmap for it, including content management, testing and personalization tooling, analytics, and the integrations that connect web to our marketing and revenue systems. - Make build, buy, and partner decisions with a clear view of speed, cost, and long-term maintainability. - Manage agency and contractor relationships where we use them, and hold them to the same standards we hold ourselves to. - Work with information technology (IT), security, and data teams on privacy, consent, resilience, and compliance requirements. Data and measurement - Define the measurement framework for the asset: the metrics that matter, how they connect to pipeline and revenue, and how we report them. - Build the instrumentation and attribution needed to make that framework trustworthy, in partnership with marketing operations and data. - Turn analysis into decisions. Every significant change should have a hypothesis behind it and a read-out after it. - Give the wider business a clear, regular view of how the platform is performing commercially. Who you will work with This role sits at the center of the marketing organization and reaches across the company. - Marketing leadership. Align the web roadmap to the overall marketing strategy and investment case. - Product marketing. Translate positioning, messaging, and launches into web experiences that convert. - Demand generation. Deliver the conversion layer for campaigns, and improve lead quality as well as lead volume. - Brand. Protect and build the brand experience online, and grow our share of visibility in the categories we want to own. - Product. Connect the marketing site to the product experience, including trials, self-serve, and in-product education. - Sales. Understand what turns web interest into qualified conversations, and close the gap between the two. - Customer success. Extend the platform into customer education, engagement, and retention. - People. Support the employer brand and the candidate experience on our careers pages. - IT and data. Keep the stack secure, compliant, well-integrated, and well-instrumented. ## What you will bring - Significant experience owning a commercial web estate in a business-to-business (B2B) technology, software as a service (SaaS), or FinTech environment. - A track record of measurable commercial improvement: conversion rate, pipeline contribution, revenue, or self-serve growth, with the numbers to evidence it. - Depth across conversion rate optimization and experimentation, including how to design a test, size an opportunity, and interpret a result honestly. - Strong command of search in its current form, including how AI-driven answer engines are changing discovery and what that means for content and technical strategy. - Fluency with modern web technology and analytics, enough to make good architecture and tooling decisions and to hold technical partners to account. - Experience leading through influence across marketing, product, sales, and engineering stakeholders. - Comfort operating as both the strategist and the person who ships. ## How you will work - Innovative and future thinking. You look ahead of the current playbook and are already testing what comes next. - Commercially minded. You think in return on investment, not activity, and can defend your priorities in commercial terms. - Customer obsessed. You start with the user, and you can describe their journey in detail because you have watched it. - Data driven. You form hypotheses, test them, and change your mind when the evidence says so. - A strong strategic thinker. You can hold a two-year view of the platform and explain it clearly. - An excellent executor. Strategy without shipping does not count. You move quickly and finish things. - Influential. You bring stakeholders with you without needing authority over them. - Growth minded. You seek feedback, share credit, and treat failed tests as information rather than embarrassment. - Permanently experimental. The site is never finished, and you would not want it to be. We especially like people who are obsessed by users, journeys, hypotheses, experiments, prioritization, conversion, data, and outcomes. What success looks like in the first year - A clear, funded, and agreed strategy for the web estate, with the commercial case behind it. - A measurement framework the business trusts, and regular reporting against it. - A live experimentation program with a consistent cadence and documented learnings. - Demonstrable improvement in conversion and commercial contribution against an agreed baseline. - Improved visibility in both traditional search and AI-generated answers for our priority categories. Benefits: - Equity as we want you to have a part of what we are building - Unlimited Time Off Policy- A work-life balance and focus on our well-being are critical to keeping us performing at our best - Annual learning budget to drive your performance and career development - Budget to set up your home office upon joining - Parental leave and childcare benefits - Life Insurance to protect your loved ones - Medical (100%), Dental (90%), and Vision (80%) contribution - Flexible Spending Accounts (FSA) to allow you to use tax free dollars for healthcare or day care related expenses - 401k Contribution - Financial Perks (Support with student loan, PerkSpot discounts, Pet Insurance discounts, Travel assistance - Pre-Tax transit benefits About us: Our mission is to empower every business to eliminate financial crime. By harnessing AI, a unified platform, and an extensive partner ecosystem, we help customers turn compliance into a catalyst for growth, operational resilience, and enduring regulatory trust. More than 3,000 enterprises across 75 countries rely on our end-to-end platform and the world’s most comprehensive financial crime risk intelligence. With full-stack agentic automation, we help organizations automate up to 95% of KYC, AML, and sanctions reviews, cut onboarding times by 50%, reduce false positives by 70%, and handle 7x more work with the same staff. ComplyAdvantage is headquartered in London and has global hubs in New York, Lisbon, Singapore, and Cluj-Napoca. It is backed by Balderton Capital, Index Ventures, Ontario Teachers’ Pension Plan, Goldman Sachs, and Andreessen Horowitz. Learn more about compliance re-engineered for the age of AI at [complyadvantage.com](http://complyadvantage.com). ## About ComplyAdvantage ## Company Overview - **One-liner**: ComplyAdvantage is an AI-driven financial crime risk detection platform that helps enterprises automate anti-money laundering (AML), know-your-customer (KYC), and sanctions compliance. - **Entity Type**: Private (Series C+; total funding $108.2M) - **Headquarters**: London, England, United Kingdom (Fetter Lane, Fetter Yard) - **Founded**: 2014 - **Founders**: Charles Delingpole (Founder and Executive Chairman) ## Core Business - **Primary industry**: Financial crime compliance software (AML, KYC, fraud detection) - **Target customers**: B2B; banks, fintechs, payment providers, and other financial institutions (3,000+ enterprises across 75 countries) - **Mission or purpose statement**: "Empower every business to eliminate financial crime." ## Products & Services - **ComplyAdvantage Mesh (Platform)**: AI-native, SaaS-based risk intelligence platform that unites global sanctions, PEPs, watchlists, and adverse media data. - **Customer Screening & Monitoring**: Automates onboarding and ongoing screening using AI-powered matching algorithms, reducing false positives by up to 70%. - **Transaction Monitoring**: Real-time detection of suspicious activity with agentic AI that can autonomously resolve up to 85% of routine alerts. - **Risk Intelligence**: Proprietary, full-stack data feeds for risk-based decisioning across the customer lifecycle. - **Agentic Automation**: Embedded AI agents that automate up to 95% of KYC, AML, and sanctions reviews, cutting onboarding times by 50%. ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: - Annual Revenue: GBP 15.1M (latest fiscal year, [LinkedIn](https://www.linkedin.com/company/complyadvantage)) - Total Funding: USD 108.2M across 4 rounds (Series A, B, C, and additional investment) - **Notable Investors/Partners**: Balderton Capital, Index Ventures, Ontario Teachers’ Pension Plan, Goldman Sachs Asset Management, Andreessen Horowitz (a16z) - **Growth Signals**: - 3,000+ customers in 75 countries - 384 employees (monthly headcount growth +2.5%) - 29 active job postings (quarterly job growth +7.4%) - Website traffic up 19.4% year-over-year ## Competitive Advantages - **AI-native platform**: Uses multi-layered agentic AI to automate the entire compliance lifecycle, not just point solutions. - **Proprietary risk intelligence**: Full-stack data covering sanctions, PEPs, adverse media, and enforcement – continuously updated. - **Demonstrable efficiency gains**: Claims to reduce false positives by 70%, cut onboarding time by 50%, and handle 7x more work with the same staff. - **Strong investor backing**: Top-tier VCs (Balderton, Index, a16z, Ontario Teachers’, Goldman Sachs) provide capital and credibility. ## Strategic Focus - **Agentic automation**: Scaling agentic workflows to resolve routine alerts autonomously while maintaining regulatory defensibility. - **Global expansion**: Operating in 13 countries with hubs in London, New York, Lisbon, Singapore, and Cluj-Napoca; targeting new regulated markets. - **Platform unification**: Moving customers from legacy point solutions to a single, end-to-end risk intelligence platform. ## Why Work Here - **Culture & reviews**: 4.2/5 on Glassdoor (294 reviews); work-life balance scores 4.4, compensation 4.0, culture 4.2, career growth 3.8. - **Work policy**: Not explicitly stated, but presence of offices in 4 countries suggests a hybrid model for many roles. - **Engineering culture**: 31% of staff are in technical roles (150 engineers); active hiring for Junior Frontend Engineer, Machine Learning Engineer, Engineering Manager, and Data Investigations Analyst. - **Mission-driven**: Work directly impacts the fight against financial crime, with a global reach. - **Growth trajectory**: Rapidly scaling headcount (+2.5% monthly) and revenue, offering career progression in a well-funded company. ## Sources 1. [ComplyAdvantage Official Website](https://complyadvantage.com/) 2. [LinkedIn Company Page](https://www.linkedin.com/company/complyadvantage) 3. [LinkedIn Jobs Page](https://www.linkedin.com/company/complyadvantage/jobs) 4. 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