---
title: 'Website Conversion Manager at Sonar'
canonical: 'https://feeny.ai/job/website-conversion-manager-sonar-austin-9a76tt31q5d5'
type: 'job'
last_seen: '2026-11-08'
---

# Website Conversion Manager at Sonar

- **Company:** Sonar
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.lever.co/sonarsource/a1d81609-2fd7-41ae-aa27-cc4874b689e5

## Job description

Who is Sonar? Sonar enables organizations to ship agentic code with confidence. Code creation is abundant, but confidence is scarce. Our core platform, SonarQube, verifies over 750 billion lines of code every day, delivering agentic verification and governance for all code. Trusted by more than 7 million developers and 75% of the Fortune 100, including teams at Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company, Sonar enables organizations to reduce outages, improve security, and lower the cost and risk of agentic software development.

Founded in Geneva and now headquartered in Austin, Texas, Sonar has a global team working across offices and hubs, including Silicon Valley, London, Bochum, Barcelona, Singapore, Tokyo, and the Washington, D.C. area. At Sonar, we’re enabling enterprises to build agentic software factories that can move quickly while maintaining the control, consistency and evidence required to ship with confidence.

Position description Sonar's website is becoming a bigger driver of pipeline as our Web team scales, and we need someone focused full-time on turning traffic into qualified demand. As Website Conversion & Optimization Manager, you own the site's CRO and testing program end to end: hypotheses, test design, QA, launch, and analysis, plus the broader analytics and organic and content signals that feed it, working directly with our VP, Digital & Web. This is a hands-on role: with no dedicated testing team under you, you'll run experiments yourself as often as you'll direct them, partnering with our SEO Strategist, Lead Web Producer, and engineering team to keep every page fast, findable, and built to convert, and directing outside optimization and testing agency partners rather than building or managing an internal team.

## What you will do

Own conversion rate optimization across landing pages, calls-to-action, form flows, and on-site conversational engagement (Qualified), from hypothesis through shipped change. Own the CRO and testing program end to end: write hypotheses, design and configure A/B and multivariate tests, QA them before launch, monitor them live, and analyze results, partnering with the Lead Web Producer on production support and with Engineering on technical implementation. Connect individual tests into a cohesive test-and-learn roadmap, sequencing experiments so each one builds on prior results instead of running in isolation. Own web analytics (GA4 and Mixpanel) and marketing conversion signals, including tracking, attribution, and form and CTA performance, turning data into a prioritized optimization roadmap. Bring working SEO knowledge to the optimization program, coordinating with the SEO Strategist so technical SEO and conversion work are aligned rather than working at cross purposes on the same pages. Brief, direct, and review the output of outside optimization and testing agency partners, holding contracted resources accountable to scope, quality, and deadlines. Drive organic initiatives, including PR, earned media, backlinks, infographics, and influencer organic, in partnership with Corporate Marketing. Coordinate short-form organic content, such as social posts and short video, with the Social Media team. Report on experiment results and conversion performance, and communicate the rationale behind test prioritization and roadmap tradeoffs, to the VP, Digital & Web and cross-functional stakeholders in clear, decision-ready terms.

## Experience and qualifications

The ideal candidate will: Have 4+ years of experience in conversion rate optimization, growth marketing, or web optimization, ideally at a B2B SaaS company. Have hands-on experience owning A/B and multivariate tests end to end, from hypothesis and test build through QA, launch monitoring, statistical analysis, and rollout, not just designing or interpreting tests someone else runs. Be comfortable operating without a dedicated testing team or engineering support on standby, running and troubleshooting experiments directly when needed. Have experience building a sequenced test-and-learn roadmap rather than running one-off tests, and explaining the reasoning behind prioritization to leadership. Be fluent in GA4 and Mixpanel and comfortable turning data into a prioritized test roadmap. Have working SEO experience, whether technical SEO, on-page optimization, or content SEO, sufficient to keep conversion work aligned with search performance. Have experience briefing and managing outside agencies or vendors, holding contracted partners accountable to output and deadlines, rather than managing a direct team. Be comfortable partnering with engineering to scope and prioritize the technical implementation of tests and fixes. Be a clear communicator who can translate testing results and data into decisions for cross-functional stakeholders. Nice to have: experience with CMS platforms, tag management, conversational marketing platforms (e.g., Qualified), and B2B or developer-audience websites.

In-office culture We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. Candidates need to be genuinely based in the location the role is posted  — if that's not where you are today, we're happy to support relocation for the right person.

We value diversity, equity, and inclusion At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you need any accommodation, please reach out to us at hiring@sonarsource.com. All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. Applications that are submitted through agencies or third party recruiters will not be considered.

## About Sonar

## Company Overview
- **One-liner**: Sonar provides a platform for automated code review that helps developers deliver high-quality, secure software by analyzing code they write, AI-generated code, and third-party code.
- **Entity Type**: Private (Series B, $412M raised in 2022 at a $4.7B valuation)
- **Headquarters**: Vernier, Geneva, Switzerland (also major offices in Austin, London, Singapore, and others)
- **Founded**: 2008
- **Founders**: Freddy Mallet, Simon Brandhof, Olivier Gaudin

## Core Business
- Primary industry: Software Development, Code Quality & Security (SAST)
- Target customers: B2B, developers, and enterprises (7M+ developers, 21,000+ enterprise customers globally)
- Mission: "Transparency and continuous improvement to support our community and make tomorrow's innovations possible."

## Products & Services
- **SonarQube (Self-Hosted)**: The flagship on-premises platform for continuous code quality and security inspection, supporting multiple languages and integrating into CI/CD pipelines.
- **SonarQube Cloud (SaaS)**: A cloud-based version of the SonarQube platform, free for open-source projects and paid for private projects.
- **Sonar Analyzers**: Language-specific rules and analysis engines that detect bugs, vulnerabilities, and code smells.

## Market Standing
- **Valuation/Market Cap**: $4.7 billion (as of April 2022 Series B round)
- **Key Metric**: Annual revenue of ~$289M (latest fiscal year); Total funding of $457M (across two rounds)
- **Notable Investors/Partners**: Insight Partners (lead in 2016), Advent International and General Catalyst (lead in 2022). Customers include Snowflake, Booking.com, Deutsche Bank, AstraZeneca, and Ford.
- **Growth Signals**: 726 employees (+24.1% YoY); analyzes 750+ billion lines of code daily; acquired Tidelift (Dec 2024) and AutoCodeRover (Feb 2025); driving toward $1B revenue.

## Competitive Advantages
- Trusted verification layer for AI-generated code, providing deterministic, repeatable, and actionable results at scale.
- Open-source roots and 17+ years of industry leadership in automated code review.
- Integrated code quality and security (SAST) in a single platform, reducing technical debt and complexity.

## Strategic Focus
- Expanding go-to-market globally to reach $1B in revenue.
- Deepening capabilities for AI code verification and securing the AI coding era.
- Growing the platform through acquisitions (Tidelift for package management, AutoCodeRover for AI-powered code remediation).

## Why Work Here
- **Culture**: Highly committed to each other, customers, and the open-source community; values positivity, dedication, empathy, and passion.
- **Work Model**: Hybrid – flexibility to work from home two days a week (Wednesdays and Fridays). Offices in 10 locations across 4 continents.
- **Benefits** (varies by country): Generous PTO (25–28 days + seniority days), 401K match (US), healthcare premium coverage (90% employee, 60% dependents in US), pension contributions (Switzerland/UK), commuting subsidies (public transport, parking, cycling).
- **Interview Process**: 4 stages – Recruiter Interview, Hiring Manager Interview, Peer/Technical Interview, Cross-Functional Interview.
- **Engineering Culture**: Builders behind a platform used by millions; focus on quality, security, and innovation.

## Sources
1. [sonarsource.com](https://www.sonarsource.com/company/about/) – About page
2. [sonarsource.com](https://www.sonarsource.com/company/careers/) – Careers page with benefits and history
3. [linkedin.com](https://linkedin.com/company/sonarsource) – Company LinkedIn profile (employees, revenue, funding, acquisitions)
4. [jobs.lever.co](https://jobs.lever.co/sonarsource) – Open positions (Lever careers page)

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