---
title: 'Website Performance Manager at BIS Safety Software'
canonical: 'https://feeny.ai/job/website-performance-manager-bis-safety-software-sherwood-park-1bw2cp6jnh4e'
type: 'job'
last_seen: '2026-09-07'
---

# Website Performance Manager at BIS Safety Software

- **Company:** BIS Safety Software
- **Location:** Sherwood Park, Canada
- **Compensation:** $90k–$110k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/bis/0c545a1b-4347-496c-84a1-fb025927511e

## Job description

BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. Our websites drive a huge share of our leads and revenue, and we're looking for a Website Performance Manager to own how well they perform. About the Role: In this role, you'll own the performance of our web properties end to end, from our marketing site to our eCommerce course store: how effectively they capture leads, how they rank in organic and AI-driven search, and how smoothly visitors move from first click through to purchase. You'll set the quality bar for everything that goes live and turn strategy into a roadmap our team can build against. You'll identify and fix the real source of site issues, whether that's speed, broken conversion paths, or indexing errors, not just the immediate symptom. You'll set the priorities and standards our web team and external partners work to, review what they produce before it ships, and stay hands-on with the technically difficult pieces: doing them yourself when it matters, or supervising them closely enough to know they were done right. Our marketing site runs on WordPress; our course store runs on a proprietary eCommerce platform. The candidates who thrive here have run or owned a website's performance before, ideally with e-commerce attached, and want real autonomy: a roadmap agreed upfront, a performance readout you own and run, and the room to deliver against it. This is an in-person role based out of our Sherwood Park, Alberta office.

In this role, you'll be expected to:

- Optimize landing pages and entry points so more incoming traffic converts into leads, partnering with our paid media team to lift landing page performance for ad traffic
- Lead the function as well as a small team
- Coordinate with vendors, contractors and agencies who we engage
- Grow organic search performance and build visibility in AI-driven search (AEO / GEO), improving rankings and technical site health over time
- Smooth the path to purchase, from entry through checkout, across our public-facing e-commerce experience
- Own the web quality bar: catch broken CTAs, image issues, and content errors, monitor site health, uphold our brand standards on the web, and set the templates and standards others build to
- Build a strategic web roadmap and break it into two-week sprints and task-level assignments
- Direct and QC our web team and external partners against clear priorities, reviewing work before it goes live
- Handle or closely supervise the technically difficult, senior-level pieces, staying hands-on enough to judge quality and effort honestly
- Generate effective, ongoing reporting that provides performance overviews and informs strategic priorities
- Scope project work and identify resource requirements, validating estimates from internal teams and external partners
- Diagnose site health with real diagnostic tools and propose concrete, repeatable fixes rather than one-off patches

You might be the right fit if you:

- Run or own the performance of a website, and have for 5+ years, ideally one with e-commerce attached
- Have built front-end experiences to a quality standard, understanding best practice even if you're not writing the code yourself day to day
- Run conversion rate optimization and split or A/B testing that produces measurable, provable improvement
- Improve SEO, ranking, and quality score, and can speak fluently about diagnosing site health
- Set direction and a quality standard for other people's work without needing formal authority to do it
- Back your calls with data and evidence, and persuade with results rather than opinion
- Thrive on autonomy: give you a roadmap and a reporting cadence you own, and you run with it
- Do this in a B2B or SaaS context, where the lead is the conversion

Qualifications we are looking for:

- 5+ years running, operating, or owning the performance of a website
- Working knowledge of WordPress: comfortable in the CMS, able to fix on-page issues yourself and judge the quality of work built on it
- A track record of implementation work you did yourself, not just directed
- Demonstrated results: measurable improvements to conversion, traffic, or search performance you can point to

Bonus points if you have:

- Hands-on e-commerce platform optimization
- Demonstrated AEO / GEO results, not just familiarity
- Put AI tools to work in your own workflow: analysis, QA, content, or development
- HubSpot or marketing automation familiarity
- Content or content strategy experience

Compensation and benefits:

- Employee Stock Ownership Plan (ESOP)
- Full medical, dental, and vision coverage
- Life insurance and disability insurance
- Health spending account
- Flexible working hours
- On-the-job training and growth opportunities
- Free on-site parking

About BIS:

BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!

A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.

How to apply:

Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.

Job ID #T202607-30CWO

## About BIS Safety Software

## Company Overview
- **One-liner**: BIS Safety Software provides an AI-enabled, cloud-based Environment, Health, and Safety (EHS) software suite that accelerates workforce readiness, certification control, digital field execution, asset oversight, and compliance reporting for regulated industries.
- **Entity Type**: Private (Bootstrapped/Profitable)
- **Headquarters**: Sherwood Park, Alberta, Canada
- **Founded**: 2006
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Environment, Health, and Safety (EHS) Software / E-Learning
- **Target customers**: B2B; safety training organizations, construction, oil & gas, manufacturing, and other regulated industries across North America
- **Mission or purpose statement**: “Saving lives is our daily mission by making workplaces safer, ensuring people return home to their loved ones.”

## Products & Services
- **SafetyNET Platform**: The core integrated suite combining training, compliance, forms, and asset management.
- **Learning Management System (LMS)**: Enterprise-level online learning system with an integrated training matrix and exam engine, including access to thousands of premium EHS courses.
- **Training Record Management**: Advanced record management with built-in notifications and alerts for certification control.
- **Online Digital Forms**: AI-powered digital forms for incident management, COR audits, inspections, hazard assessments, and more. Features a drag-and-drop builder, mobile/offline capability, and multi-respondent workflows.
- **Asset Management**: Software for tracking equipment, vehicles, technology, and other physical assets.
- **Classroom Management Software**: Comprehensive tool for managing instructors, classrooms, courses, and events.
- **Digital Folders**: Online folders for employee access to policies and procedures with automated sign-off technology.
- **Lone Worker Feature**: Enables solitary employees to relay real-time status updates to managers for enhanced safety.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Annual Revenue estimated at **$18M**; Over **2.5 million active users**; Over **3 million successful safety forms completed each year**.
- **Notable Investors/Partners**: Not publicly available (bootstrapped). Over 50% of new customers are referred by existing clients. The SafetyNET network includes more than 500 leading safety training companies across North America.
- **Growth Signals**: Headcount of **55 employees** (+9.1% YoY, +6 people). In 2022, purchased a new head office in Sherwood Park and a building in Houston, Texas to facilitate growth. Released the Lone Worker feature in 2023. Workforce distributed across Canada, India, Pakistan, and the United States.

## Competitive Advantages
- **Integrated Platform**: Combines LMS, training records, digital forms, asset management, and lone worker safety into a single, unified system, reducing the need for multiple vendors.
- **AI-Enabled Efficiency**: AI-powered conversion of safety documents into digital, fillable forms, streamlining field execution.
- **High Customer Loyalty**: Over 50% of new customers come from referrals, indicating strong product-market fit and customer satisfaction.
- **Specialized Focus**: Deep expertise in the EHS and safety training niche for over 18 years, providing a tailored solution that generic software cannot match.

## Strategic Focus
- **Geographic Expansion**: Recent investment in a Houston office signals a push to grow presence in the US market.
- **Product Innovation**: Continued enhancement of digital forms (multi-respondent workflows, version history) and introduction of new safety features like the Lone Worker module.
- **Talent Growth**: Expanding the team (9.1% headcount growth) with a focus on collaborative, tech-savvy talent to support product development and customer success.

## Why Work Here
- **Culture & Values**: Described as a “diverse group, united by shared values” that embraces change, shuns bureaucracy, and is driven by curiosity. The team is tech-savvy and focused on making a meaningful impact.
- **Mission-Driven Work**: Employees are motivated by the “noble cause of safety,” directly contributing to saving lives and ensuring people return home safely.
- **Work Environment**: Primarily **in-person** at the Sherwood Park head office, with some remote exceptions for employees in different regions. The company believes in the power of in-person collaboration.
- **Employer Rating**: 4.8/5.0 (22 reviews on LinkedIn). Breakdown: Work-Life: 4.7, Compensation: 4.2, Culture: 4.8, Career: 4.6.
- **Hiring Process**: Transparent and thoughtful; typically 3 interviews with different team members and a skill assessment. The company emphasizes finding the right cultural and skill fit over speed.

## Sources
1. [bissafety.com](https://bissafety.com/)
2. [bissafety.com - About Us](https://bissafety.com/about-bis-safety-software/)
3. [LinkedIn - BIS Safety Software](https://www.linkedin.com/company/bis-safety-software)
4. [Lever.co - BIS Careers](https://jobs.lever.co/bis)
5. [bis.graycelltech.net - Careers Page](https://bis.graycelltech.net/careers/)

## Other roles at BIS Safety Software

- [Software Implementation Specialist](https://feeny.ai/job/software-implementation-specialist-bis-safety-software-toronto-jzs3382zbn2c) — Toronto, Canada
- [Software Risk and Compliance Analyst](https://feeny.ai/job/software-risk-and-compliance-analyst-bis-safety-software-sherwood-park-wjwp7jp8371f) — Sherwood Park, Canada
- [Office Administrator](https://feeny.ai/job/office-administrator-bis-safety-software-sherwood-park-dynmtzs9txgh) — Sherwood Park, Canada
- [Video Producer](https://feeny.ai/job/video-producer-bis-safety-software-sherwood-park-yqgcwj3dkwc8) — Sherwood Park, Canada
- [Lifecycle Marketing Manager](https://feeny.ai/job/lifecycle-marketing-manager-bis-safety-software-sherwood-park-pte5bpcq8jh1) — Sherwood Park, Canada
- [Software Tester (QA/QC)](https://feeny.ai/job/software-tester-qa-qc-bis-safety-software-sherwood-park-d2tta9fzsjzs) — Sherwood Park, Canada
- [Product Requirements Specialist](https://feeny.ai/job/product-requirements-specialist-bis-safety-software-sherwood-park-gsexxxma6esh) — Sherwood Park, Canada
- [Software Support Representative](https://feeny.ai/job/software-support-representative-bis-safety-software-toronto-qvmwm7nyvm74) — Toronto, Canada
- [Software Support Representative](https://feeny.ai/job/software-support-representative-bis-safety-software-sherwood-park-8p5kfk885e5d) — Sherwood Park, Canada