--- title: '[WEBTOON] Marketing Manager, Partnerships at WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)' canonical: 'https://feeny.ai/job/webtoon-marketing-manager-partnerships-webtoon-entertainment-inc-wattpad-7vwmdza93h8j' type: 'job' last_seen: '2026-11-06' --- # [WEBTOON] Marketing Manager, Partnerships at WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) - **Company:** WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) - **Location:** El Segundo, CA - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-06 - **Apply:** https://jobs.lever.co/wattpad/0757df26-6e2a-4669-b295-c60021eb5f2c ## Job description WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators. With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others. The Brand Marketing team builds WEBTOON’s brand and connects our stories with audiences worldwide. We drive global brand campaigns, activations, and high-impact co-marketing partnerships with some of the biggest names in entertainment—including Disney, Paramount, Blizzard, and Dark Horse. Our partnership initiatives bring WEBTOON series and creators together with top-tier brands across music, gaming, TV, film, and comics. We are a creative, collaborative team that values bold ideas and meticulous execution in equal measure. Every team member takes ownership from concept ideation to launch and post-campaign analysis, partnering closely with Content, Social, PR, and Creative to drive meaningful company-wide impact. ## About the Role We are seeking an experienced, creative, and proactive Marketing Manager, Partnerships to spearhead end-to-end co-marketing and brand partnership campaigns. In this role, you will ideate, pitch, and execute strategic collaborations that celebrate WEBTOON IP and creators while engaging partner fanbases. You will sit at the nexus of pop culture, creative storytelling, and go-to-market execution, working directly with senior external partners and cross-functional teams to expand WEBTOON’s reach. ## Key Responsibilities - End-to-End Campaign Leadership: Lead integrated partnership marketing campaigns from initial concept and pitch through go-to-market execution, launch, and performance analysis. - Creative Concepting & Narrative Pitching: Develop original partnership concepts that authentically link WEBTOON IP, creators, and fandoms with partner brands. Craft compelling pitch decks and present strategic narratives to prospective partners and executive leadership. - Go-To-Market (GTM) Strategy: Own comprehensive GTM campaign plans, defining objectives, target demographics, core messaging, channel mix, creative briefs, production timelines, budgets, and KPIs. - Partner Alignment & Governance: Serve as the primary marketing liaison with high-profile entertainment partners; manage creative approvals, asset delivery, and brand guideline compliance to ensure campaigns launch on time and on brand. - Cross-Functional Collaboration: Partner with Content, Social Media, PR, Creative, Growth Marketing, Product, Legal, and Brand Safety to execute integrated activations across in-app placements, social, experiential events, and paid channels. - Data & Performance Measurement: Monitor, evaluate, and report on campaign KPIs and brand lift metrics, converting data into actionable insights and playbooks for future collaborations. - Industry & Culture Trends: Maintain a deep pulse on trends in entertainment, fandom communities, creator culture, and brand partnerships to keep WEBTOON at the forefront of cultural conversations. ## Minimum Qualifications - 5+ years of professional experience in entertainment, brand, or consumer marketing, including 3+ years directly leading co-marketing or brand partnership campaigns. - Demonstrated Track Record: Proven portfolio of successful partnership campaigns with clear examples of pitch decks, GTM strategy, and measurable outcomes. - Pitch & Storytelling Excellence: Exceptional deck creation and presentation skills, with comfort pitching ideas to senior external executives. - Full-Funnel Campaign Experience: Hands-on experience developing creative briefs, marketing plans, and managing asset production across social, video, and digital channels. - Ecosystem Knowledge: Solid understanding of the broader marketing mix, including social media, influencer marketing, PR, performance marketing, and experiential activations. - Fandom Fluency: Genuine appreciation and understanding of fandom-driven audiences, online communities, and fan behavior (e.g., comics, manga, anime, gaming, or pop culture). - Cross-Functional Influence: Demonstrated ability to lead cross-functional project teams, navigate ambiguity, and drive alignment without direct authority. - Analytical & Organizational Acumen: Strong organizational and multi-tasking skills, with the ability to analyze campaign metrics and synthesize data into strategic takeaways. - Communication Skills: Outstanding verbal and written communication skills. ## Preferred Qualifications - An active, established network of marketing and brand contacts across major entertainment studios, gaming publishers, music labels, or lifestyle brands. - Familiarity with webcomics, digital storytelling platforms, or the broader creator economy. Salary Range & Description $115,000 - $145,000 / annually Please note, the above range is listed in USD. What we offer (For Full-Time Only): - Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals - Health benefits, including vision and dental! - Generous PTO and Parental Leave Top-up - 401K Contributions - Commuter Benefits - Global WEBTOON and LINE FRIENDS discount program - Winter break shutdown and a whole lot more! With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. Join us and work with some of the biggest artists, IP, and fandoms in comics! ## #WEBTOON ## About WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) ## Company Overview - **One-liner**: WEBTOON Entertainment Inc. is the world’s leading storytelling technology company, operating the WEBTOON and Wattpad platforms where millions of creators and readers discover, create, and share stories across comics, novels, and multimedia adaptations. - **Entity Type**: Private (subsidiary of Naver Corp.; parent company of Wattpad Corp.) - **Headquarters**: Toronto, Ontario, Canada (Wattpad HQ); global operations including Seoul, South Korea (NAVER WEBTOON Ltd.) - **Founded**: WEBTOON (2004), Wattpad (2006), WEBTOON Entertainment Inc. formed post-2021 acquisition of Wattpad by Naver - **Founders**: Wattpad: Allen Lau, Ivan Yuen; WEBTOON: JunKoo Kim ## Core Business - Primary industry/industries: Digital content, storytelling technology, webcomics, webnovels, entertainment/media - Target customers: B2C (readers and writers globally), B2B (media partners, film/TV studios), and creator community (amateur and professional creators) - Mission or purpose statement: "Entertain and connect the world through stories" / "Creating the World's No. 1 Storytech Company" [wattpad.com](https://wattpad.com), [careers.webtoon.com](https://careers.webtoon.com/) ## Products & Services - **WEBTOON Platform**: The world’s leading digital comics platform, with over 27 million creators and ~145 million monthly active users across 150+ countries. Enables free-to-read, ad-supported, and paid content. - **Wattpad Platform**: The largest global storytelling platform for webnovels, connecting millions of readers and writers through original stories, fandom, and community. Revenue estimated at $45M annually [linkedin.com](https://linkedin.com/company/wattpad). - **WEBTOON Productions**: Develops film, television, and animation inspired by the global fandoms built on Wattpad and WEBTOON—adapting creator-led stories for broader media audiences [company.wattpad.com](https://company.wattpad.com/jobs). - **Wattpad WEBTOON Book Group**: Traditional publishing arm that turns hit online stories into physical books. - **Creator Toolkit**: End-to-end creator technology allowing anyone to publish, monetize, and distribute stories (comics or novels) without professional training [business.wattpad.com](https://business.wattpad.com/). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed; acquired by Naver in 2021 for USD $600M (Wattpad alone). WEBTOON Entertainment entity is part of Naver, a publicly traded Korean conglomerate (KRX: 035420). - **Key Metric**: 145M+ monthly active users across the platform ecosystem; 27M+ creators; Wattpad annual revenue of ~$45M [linkedin.com](https://linkedin.com/company/wattpad). - **Notable Investors/Partners**: Naver Corp. (parent company); subsidiary companies include NAVER WEBTOON Ltd., Wattpad Corp., WEBTOON Productions, STUDIO LICO, STUDIO N, LINE Digital Frontier [careers.webtoon.com](https://careers.webtoon.com/). - **Growth Signals**: Wattpad workforce grew +9.2% YoY (+410 employees) to 1,498 employees; global headcount distributed across 85 countries; strong presence in Canada, Indonesia, India, United States, Philippines; expanding IP value chain with film/TV adaptations [linkedin.com](https://linkedin.com/company/wattpad). ## Competitive Advantages - **Massive Creator & User Base**: With 27M+ creators and 145M+ MAUs, the network effect is a significant moat—creators attract readers, and readers attract more creators. - **End-to-End IP Value Chain**: From free online serials to paid books, webnovels, movies, TV series, and animation under one roof (WEBTOON Productions, Wattpad WEBTOON Book Group). - **Global Reach in 150+ Countries**: True international platform with localized content and multicultural appeal, especially strong in Asia and North America. - **Democratized Storytelling**: Low barrier to entry for creators (no professional training required), fostering diverse, Gen Z-driven stories that traditional publishers often overlook. ## Strategic Focus - **IP Monetization and Media Adaptation**: Prioritizing the conversion of popular online stories into film, TV, animation, and book deals to maximize value of creator IP. - **Global Expansion**: Increasing presence in emerging markets (especially Southeast Asia) and diversifying content offerings across WEBTOON and Wattpad. - **Technology Innovation**: Building a "Storytech Company" with improved creator tools, AI-assisted discovery, and cross-platform user experiences [careers.webtoon.com](https://careers.webtoon.com/). - **Community and Fandom Growth**: Strengthening social features, fandom engagement, and creator-reader interactions to drive retention and monetization. ## Why Work Here - **Culture**: Described as "building a culture of innovation" with a mission-driven focus on stories and fandom; employee rating of 3.7/5.0 (163 reviews) with strong work-life balance (4.1) and culture (3.7) scores [linkedin.com](https://linkedin.com/company/wattpad). - **Remote/Hybrid Policy**: Workforce is distributed across 85 countries, suggesting strong remote/hybrid flexibility. Offices in Toronto (HQ), South Korea, and the United States. - **Notable Perks**: Join a global creative community; work across tech, design, service, and corporate functions; be part of the world’s No. 1 storytech company; career growth in rapidly scaling entertainment-tech environment [jobs.lever.co](https://jobs.lever.co/wattpad), [careers.webtoon.com](https://careers.webtoon.com/). - **Engineering/Creative Balance**: Roles span tech (12 openings), design (8), service/business (21), and corporate (24), offering variety for both engineers and storytelling professionals. ## Sources 1. [wattpad.com](https://wattpad.com) 2. [jobs.lever.co](https://jobs.lever.co/wattpad) 3. [business.wattpad.com](https://business.wattpad.com/) 4. [company.wattpad.com/jobs](https://company.wattpad.com/jobs) 5. [careers.webtoon.com](https://careers.webtoon.com/) 6. [linkedin.com/company/wattpad](https://linkedin.com/company/wattpad) ## Other roles at WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) - [[WEBTOON] Global Brand Marketing Manager](https://feeny.ai/job/webtoon-global-brand-marketing-manager-webtoon-entertainment-inc-wattpad-qk6bq67gczkt) — El Segundo, CA - [[WEBTOON] Senior Accountant](https://feeny.ai/job/webtoon-senior-accountant-webtoon-entertainment-inc-wattpad-webtoon-family-of-wk586332y563) — El Segundo, CA - [Comment Moderator](https://feeny.ai/job/comment-moderator-webtoon-entertainment-inc-wattpad-webtoon-family-of-brands-el-fey8rafyphn3) — El Segundo, CA - [[WEBTOON] Associate Visual Designer](https://feeny.ai/job/webtoon-associate-visual-designer-webtoon-entertainment-inc-wattpad-webtoon-t4bth6a1h6ac) — El Segundo, CA - [[WEBTOON] Senior Content Programming Manager, On-Platform Curation](https://feeny.ai/job/webtoon-senior-content-programming-manager-on-platform-curation-webtoon-41prkb6m6s0p) — El Segundo, CA - [[WEBTOON] Content Operations Associate](https://feeny.ai/job/webtoon-content-operations-associate-webtoon-entertainment-inc-wattpad-webtoon-w4a1vs6yvb2j) — El Segundo, CA - [[Wattpad] Head of Engineering](https://feeny.ai/job/wattpad-head-of-engineering-webtoon-entertainment-inc-wattpad-webtoon-family-of-1h72y5jekyrz) — Toronto, Canada - [[WEBTOON] Creator Operations Strategist](https://feeny.ai/job/webtoon-creator-operations-strategist-webtoon-entertainment-inc-wattpad-webtoon-kr67yhpje251) — El Segundo, CA - [[Wattpad] Engineering Manager](https://feeny.ai/job/wattpad-engineering-manager-webtoon-entertainment-inc-wattpad-webtoon-family-of-z4fwjxwswzgk) — Toronto, Canada - [Content Moderator - Taiwanese Bilingual](https://feeny.ai/job/content-moderator-taiwanese-bilingual-webtoon-entertainment-inc-wattpad-webtoon-z9npb0xavgeb) — El Segundo, CA