--- title: '[WEBTOON] Senior Content Programming Manager, On-Platform Curation at WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)' canonical: 'https://feeny.ai/job/webtoon-senior-content-programming-manager-on-platform-curation-webtoon-41prkb6m6s0p' type: 'job' last_seen: '2026-11-06' --- # [WEBTOON] Senior Content Programming Manager, On-Platform Curation at WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) - **Company:** WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) - **Location:** El Segundo, CA - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-10-19 - **Last confirmed live:** 2026-11-06 - **Apply:** https://jobs.lever.co/wattpad/8cb8071f-81fb-48d8-b4ec-90a74c194510 ## Job description WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators. With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others. Readers don’t come back for an app. They come back for the next episode of a story they can’t stop thinking about. The Content Growth Team’s job is to make sure every reader finds that story, and then the next one. We’re looking for a senior content programmer to own how our series are discovered, pitched, and sustained inside our app. You’ll sit at the intersection of editorial taste, readership data, and product. You’ll read a series and know who it’s for, why they’ll love it, and exactly which panel and line will hook them. Then you’ll prove it with data and build the programming system that scales it. This is not an external marketing role. Think of it as curation at platform scale. You’ll decide where our recommendation models and automated components do the work best, where a human hand-pick or tailored pitch makes the difference, and how the two come together into a holistic and irresistible discovery experience for the reader. ## What You'll Do Drive cumulative growth through Title Lifecycle Management - Map out and manage the growth trajectory of a series from launch to completion. Ensure high-potential stories find their right core audience early on, and strategically scale them to broader segments to drive cumulative growth over time. - Master narrative timing and pacing: Recognize that not every series hooks readers in chapter one. Identify "slow burn" narratives and understand the story's flow to determine the exact right timing to push a series for maximum payoff. Read stories like an editor, pitch them like a marketer - Analyze series across genres, tropes, and formats to identify core hooks, emotional payoffs, and the reader groups most likely to connect with them. Then go beyond “Is this good?” to “What is this good for?”: match each title to the specific goal it can deliver. - Understand how scroll-based storytelling and weekly serialization shape reader behavior, including cliffhanger structure, season breaks, hiatuses, and binge-able backlogs, and plan programming around that rhythm. - Develop the creative pitch for each title: select key panels, write and direct in-app copy (titles, taglines, banners, push and inbox copy), and define how a story should be presented to different audiences. Turn readership data into programming opportunities - Build and maintain readership segments based on what people read (genre, trope, category, reading depth, and habit). - Identify which titles can drive sustained, habitual reading for each segment, and bring forward concrete opportunities: underexposed series, cross-genre bridges, backlog revivals, and timing around new seasons or completions. - Design, run, and read experiments (A/B tests on placements, creatives, and copy) and turn the results into repeatable playbooks. Orchestrate the human and the algorithm - Map the platform’s native discovery surfaces, including recommendation models, new-release components, rankings, and personalized feeds, and define clearly what each one should own. - Decide where human curation adds the most value: editorial collections, launch support, seasonal and cultural moments, and tailored pitches for high-value or at-risk segments. - Design a holistic reader journey where algorithmic recommendations and human-curated pitches work seamlessly together, ensuring the user always receives the best possible title pitch. - Partner with product, data science, and engineering to improve recommendation inputs (tagging, metadata, cold-start strategy) and to shape new curation features. Lead across teams - Work closely with content/editorial, localization, CRM, product, data, and creative teams in both the U.S. and Korea. ## What You Bring - 7+ years of experience in content programming, editorial curation, merchandising, or content marketing for a digital content platform such as webcomics/comics, streaming video, music, publishing, games, or similar. - Strong story analysis skills. You can break down narrative structure, character appeal, tropes, and tone, and explain why a story works and for whom. - Exceptional writing and editorial judgment. You possess a deep literary and cultural understanding that allows you to read fiction critically, pinpoint its core appeal, and craft compelling pitches (copywriting) that convert casual scrollers into loyal readers. - Hands-on data skills. You’re comfortable defining segments, building cohort and retention analyses, and working with dashboards, and you’re proficient in SQL or able to work independently with analysts on complex queries. - Experience running in-app or on-platform experiments and translating results into programming decisions. - A working understanding of how recommendation systems and personalization work, enough to collaborate with data scientists and know where algorithms fall short. - Deep familiarity with U.S. readers and pop culture, including genre fandoms, romance and fantasy communities, and social media reading trends ## Nice to Have - Experience with webcomics, manga, comics, web novels, or other serialized content. - Hands-on experience with CRM and customer engagement platforms such as Braze, including segmentation, in-app messaging, and push campaigns. - Strong AI literacy, with practical experience using AI tools to speed up content analysis, copy development, and data work. - Familiarity with monetization models for serialized content (pay-per-episode, wait-for-free, coins, subscriptions). - Experience shaping product requirements for curation or discovery features. - Korean language ability, or experience working with Korean teams and content. Salary Range & Description $125,000 - $175,000 / annually Please note, the above range is listed in USD. What we offer (For Full-Time Only): - Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals - Health benefits, including vision and dental! - Generous PTO and Parental Leave Top-up - 401K Contributions - Commuter Benefits - Global WEBTOON and LINE FRIENDS discount program - Winter break shutdown and a whole lot more! With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. Join us and work with some of the biggest artists, IP, and fandoms in comics! ## #WEBTOON ## About WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) ## Company Overview - **One-liner**: WEBTOON Entertainment Inc. is the world’s leading storytelling technology company, operating the WEBTOON and Wattpad platforms where millions of creators and readers discover, create, and share stories across comics, novels, and multimedia adaptations. - **Entity Type**: Private (subsidiary of Naver Corp.; parent company of Wattpad Corp.) - **Headquarters**: Toronto, Ontario, Canada (Wattpad HQ); global operations including Seoul, South Korea (NAVER WEBTOON Ltd.) - **Founded**: WEBTOON (2004), Wattpad (2006), WEBTOON Entertainment Inc. formed post-2021 acquisition of Wattpad by Naver - **Founders**: Wattpad: Allen Lau, Ivan Yuen; WEBTOON: JunKoo Kim ## Core Business - Primary industry/industries: Digital content, storytelling technology, webcomics, webnovels, entertainment/media - Target customers: B2C (readers and writers globally), B2B (media partners, film/TV studios), and creator community (amateur and professional creators) - Mission or purpose statement: "Entertain and connect the world through stories" / "Creating the World's No. 1 Storytech Company" [wattpad.com](https://wattpad.com), [careers.webtoon.com](https://careers.webtoon.com/) ## Products & Services - **WEBTOON Platform**: The world’s leading digital comics platform, with over 27 million creators and ~145 million monthly active users across 150+ countries. Enables free-to-read, ad-supported, and paid content. - **Wattpad Platform**: The largest global storytelling platform for webnovels, connecting millions of readers and writers through original stories, fandom, and community. Revenue estimated at $45M annually [linkedin.com](https://linkedin.com/company/wattpad). - **WEBTOON Productions**: Develops film, television, and animation inspired by the global fandoms built on Wattpad and WEBTOON—adapting creator-led stories for broader media audiences [company.wattpad.com](https://company.wattpad.com/jobs). - **Wattpad WEBTOON Book Group**: Traditional publishing arm that turns hit online stories into physical books. - **Creator Toolkit**: End-to-end creator technology allowing anyone to publish, monetize, and distribute stories (comics or novels) without professional training [business.wattpad.com](https://business.wattpad.com/). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed; acquired by Naver in 2021 for USD $600M (Wattpad alone). WEBTOON Entertainment entity is part of Naver, a publicly traded Korean conglomerate (KRX: 035420). - **Key Metric**: 145M+ monthly active users across the platform ecosystem; 27M+ creators; Wattpad annual revenue of ~$45M [linkedin.com](https://linkedin.com/company/wattpad). - **Notable Investors/Partners**: Naver Corp. (parent company); subsidiary companies include NAVER WEBTOON Ltd., Wattpad Corp., WEBTOON Productions, STUDIO LICO, STUDIO N, LINE Digital Frontier [careers.webtoon.com](https://careers.webtoon.com/). - **Growth Signals**: Wattpad workforce grew +9.2% YoY (+410 employees) to 1,498 employees; global headcount distributed across 85 countries; strong presence in Canada, Indonesia, India, United States, Philippines; expanding IP value chain with film/TV adaptations [linkedin.com](https://linkedin.com/company/wattpad). ## Competitive Advantages - **Massive Creator & User Base**: With 27M+ creators and 145M+ MAUs, the network effect is a significant moat—creators attract readers, and readers attract more creators. - **End-to-End IP Value Chain**: From free online serials to paid books, webnovels, movies, TV series, and animation under one roof (WEBTOON Productions, Wattpad WEBTOON Book Group). - **Global Reach in 150+ Countries**: True international platform with localized content and multicultural appeal, especially strong in Asia and North America. - **Democratized Storytelling**: Low barrier to entry for creators (no professional training required), fostering diverse, Gen Z-driven stories that traditional publishers often overlook. ## Strategic Focus - **IP Monetization and Media Adaptation**: Prioritizing the conversion of popular online stories into film, TV, animation, and book deals to maximize value of creator IP. - **Global Expansion**: Increasing presence in emerging markets (especially Southeast Asia) and diversifying content offerings across WEBTOON and Wattpad. - **Technology Innovation**: Building a "Storytech Company" with improved creator tools, AI-assisted discovery, and cross-platform user experiences [careers.webtoon.com](https://careers.webtoon.com/). - **Community and Fandom Growth**: Strengthening social features, fandom engagement, and creator-reader interactions to drive retention and monetization. ## Why Work Here - **Culture**: Described as "building a culture of innovation" with a mission-driven focus on stories and fandom; employee rating of 3.7/5.0 (163 reviews) with strong work-life balance (4.1) and culture (3.7) scores [linkedin.com](https://linkedin.com/company/wattpad). - **Remote/Hybrid Policy**: Workforce is distributed across 85 countries, suggesting strong remote/hybrid flexibility. Offices in Toronto (HQ), South Korea, and the United States. - **Notable Perks**: Join a global creative community; work across tech, design, service, and corporate functions; be part of the world’s No. 1 storytech company; career growth in rapidly scaling entertainment-tech environment [jobs.lever.co](https://jobs.lever.co/wattpad), [careers.webtoon.com](https://careers.webtoon.com/). - **Engineering/Creative Balance**: Roles span tech (12 openings), design (8), service/business (21), and corporate (24), offering variety for both engineers and storytelling professionals. ## Sources 1. [wattpad.com](https://wattpad.com) 2. [jobs.lever.co](https://jobs.lever.co/wattpad) 3. [business.wattpad.com](https://business.wattpad.com/) 4. [company.wattpad.com/jobs](https://company.wattpad.com/jobs) 5. [careers.webtoon.com](https://careers.webtoon.com/) 6. [linkedin.com/company/wattpad](https://linkedin.com/company/wattpad) ## Other roles at WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) - [[WEBTOON] Global Brand Marketing Manager](https://feeny.ai/job/webtoon-global-brand-marketing-manager-webtoon-entertainment-inc-wattpad-qk6bq67gczkt) — El Segundo, CA - [[WEBTOON] Marketing Manager, Partnerships](https://feeny.ai/job/webtoon-marketing-manager-partnerships-webtoon-entertainment-inc-wattpad-7vwmdza93h8j) — El Segundo, CA - [[WEBTOON] Senior Accountant](https://feeny.ai/job/webtoon-senior-accountant-webtoon-entertainment-inc-wattpad-webtoon-family-of-wk586332y563) — El Segundo, CA - [Comment Moderator](https://feeny.ai/job/comment-moderator-webtoon-entertainment-inc-wattpad-webtoon-family-of-brands-el-fey8rafyphn3) — El Segundo, CA - [[WEBTOON] Associate Visual Designer](https://feeny.ai/job/webtoon-associate-visual-designer-webtoon-entertainment-inc-wattpad-webtoon-t4bth6a1h6ac) — El Segundo, CA - [[WEBTOON] Content Operations Associate](https://feeny.ai/job/webtoon-content-operations-associate-webtoon-entertainment-inc-wattpad-webtoon-w4a1vs6yvb2j) — El Segundo, CA - [[Wattpad] Head of Engineering](https://feeny.ai/job/wattpad-head-of-engineering-webtoon-entertainment-inc-wattpad-webtoon-family-of-1h72y5jekyrz) — Toronto, Canada - [[WEBTOON] Creator Operations Strategist](https://feeny.ai/job/webtoon-creator-operations-strategist-webtoon-entertainment-inc-wattpad-webtoon-kr67yhpje251) — El Segundo, CA - [[Wattpad] Engineering Manager](https://feeny.ai/job/wattpad-engineering-manager-webtoon-entertainment-inc-wattpad-webtoon-family-of-z4fwjxwswzgk) — Toronto, Canada - [Content Moderator - Taiwanese Bilingual](https://feeny.ai/job/content-moderator-taiwanese-bilingual-webtoon-entertainment-inc-wattpad-webtoon-z9npb0xavgeb) — El Segundo, CA