--- title: 'Wellness Program Manager at Playbook' canonical: 'https://feeny.ai/job/wellness-program-manager-playbook-phoenix-h1saew1kfgpv' type: 'job' last_seen: '2026-10-15' --- # Wellness Program Manager at Playbook - **Company:** Playbook - **Location:** Phoenix, AZ - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-10-09 - **Last confirmed live:** 2026-10-15 - **Apply:** https://jobs.lever.co/playbook/a059396c-7637-475d-9bfc-32562c1c6ced ## Job description Pay Range:  $70,000 plus 40% commission on all personal training sessions, and up to $4K annual bonus based on top performance. Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE. You will have FREE access to the Esplanade Fitness Center, including locker room amenities, complimentary parking, and a daily free coffee from Perks Coffee Shop. Location: Phoenix, AZ located at the beautiful Esplanade. Work Hours: This position follows a set Monday–Friday schedule within our 6:00am–6:00pm operating hours. Starting schedule will be Mondays-Fridays, 8:00am-4:00pm. There is some flexibility with these hours as long as a consistent schedule is agreed upon. Schedule will be assessed on a regular basis to ensure we are best serving our members, and is subject to change. Reports to: Sr. Tenant Experience Director Your Mission: As the Wellness Program Manager at Esplanade, you will oversee all fitness, health, and wellness amenities while partnering closely with the experience team. You will build strong relationships with fitness members and building employees. In this role, you will support and execute wellness programming and elevate the overall wellness and workplace experience at Esplanade. Your Focus: As the Head Coach, you are the guardian of our standards—honing the craft of your team and ensuring our training, programming, and service are second to none. Through authentic connection and a commitment to excellence, you drive the energy and engagement that make our spaces a thriving hub. By clearing the way for our members to achieve their best, you fuel both personal longevity and the building's commercial success, proving that when our people flourish, the entire asset rises. Outcomes You’ll Deliver: - Member Experience & Relationship Building: Serve as a primary point of contact for fitness members, building strong relationships, welcoming new participants, and creating a positive, inclusive environment that encourages retention and engagement. - Class & Program Execution: Oversee the day-to-day delivery of fitness programming including: teaching group classes, delivering personal training sessions, and assisting with site, public, and tenant events. Ensure all sessions are safe, engaging, and aligned with member needs. - Facility Oversight & Operations: Maintain a clean, organized, and fully functional fitness space. Ensure equipment is properly used and cared for, coordinate towel delivery, stock locker room consumables, and ensure daily operations run smoothly and efficiently. Order necessary supplies, monitor inventory, and track expenses. - Leadership & Accountability: Take ownership of your day-to-day responsibilities, prioritize tasks as needed, and maintain professionalism, organization, and attention to detail. Partner closely with the tenant experience team to support and serve building tenants. - Instructor Support & Coordination: Support yoga instructors by managing subbing requests. Ensure instructors have what they need to deliver a high-quality experience while maintaining consistency with programming standards and member expectations. Track contract instructors hours accurately for payroll. - Administrative: Schedule group fitness classes, track attendance and KPIs (e.g., member participation and fitness revenue), and support basic budgeting needs. Monitor engagement and gather feedback to help inform programming decisions and improve overall performance. Requirements: - 4+ years of experience managing wellness or fitness center operations, preferably in a corporate or luxury environment. - Nationally recognized Personal Training certification - Proven experience owning operational standards, service delivery, and team performance in high-volume or high-touch environments. - Skilled in driving revenue and efficiency through utilization planning, staffing models, and resource management. - Effective escalation owner, resolving complex event issues quickly while protecting the guest experience. - Comfortable partnering cross-functionally with key stakeholders to deliver an exceptional experience. - Tech-savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms). - Adaptable and confident learning new systems for membership and program management. Key Competencies: - Customer & Community Focus: You have a natural ability to "read the room" and anticipate needs before they are voiced. You create a welcoming, personalized environment where community members feel valued and genuinely want to spend their time. - Seamless Operational Execution: You are a master of the details. You organize your work with such clarity that the transition from a plan to a live experience is effortless. You prepare your team to deliver high-quality, mistake-free results, even in fast-paced environments. - Relationship Management: As a natural connector, you build trust through authentic presence and a relentless effort to follow-through. Whether you are coordinating with a member or a vendor, you communicate with the heart of a host and the reliability of a trusted partner. - Balanced "Craft" & Reality: You possess the entrepreneurial edge to balance high-energy creative programming with the realities of execution. You know how to assess what is realistically possible, ensuring projects align with your team's actual budget, logistics, and capacity, while still going above and beyond to wow your members. - Organization & Prioritization: You thrive in the dance of complex, ever-changing environments. You manage schedules and prioritize tasks effectively with a level of poise and prioritization that ensures the building’s heartbeat never skips a beat. Our Core Values: Playbook's culture is based on a shared respect for our lived values HERE.  Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders.  An assessment of how you have exhibited our values is also an important part of your performance review process. Our Commitment To You: Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills.  We know the more inclusive we are, the greater our impact will be! A Quick Note About Salaries: We list salaries based on a few key factors.  These include location-specific budgets, market trends, team size, and the scope of the building.  Since we’re a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it?  We promise to be open and transparent about these details throughout our interview process. ## About Playbook ## Company Overview - **One-liner**: Playbook (formerly Lulafit) transforms commercial office buildings into hospitality-driven, wellness-focused hubs through a full-service platform blending placemaking, advisory, operations, and technology. - **Entity Type**: Private (Privately held, no funding rounds disclosed) - **Headquarters**: Chicago, Illinois, United States - **Founded**: 2014 (originally as Lulafit, rebranded to Playbook) - **Founders**: Colleen Werner (Founder & CEO) ## Core Business - **Primary industry**: Commercial Real Estate / Workplace Hospitality - **Target customers**: B2B – Commercial real estate owners, asset managers, and property operators - **Mission statement**: “Create thriving hubs of connection, wellbeing, and productivity” through hospitality and amenities in commercial real estate. ## Products & Services - **Playbook OS**: A proprietary operating system that powers hospitality operations, tenant experience, and data-driven insights for office assets. - **Placemaking & Advisory**: Strategy consulting to reimagine office assets as high-performance, branded environments. - **Full-Service Operations**: From staffing (concierge, fitness instructors, event coordinators) to day-to-day management of amenities like fitness centers, rooftop terraces, conferencing, social clubs, F&B, and public events. - **White-Labeled Delivery**: Delivers hospitality experiences under the client’s brand, not Playbook’s. ## Market Standing - **Valuation / Market Cap**: Not publicly available (privately held) - **Key Metric**: Annual Revenue $5M–$25M (estimated); 93 employees (+20.2% YoY growth) - **Notable Investors/Partners**: Not disclosed; the company states it is “fiercely independent” and not PE-owned. - **Growth Signals**: 20%+ headcount growth year-over-year; expanding national platforms with top owners; opened “The Factory,” a 30,000 sq ft immersive wellness hub in Chicago; 64% of owners test amenity build-outs + tenant tech (2024 data). ## Competitive Advantages - **Full-Service Integration**: Combines strategy, staffing, technology, and operations under one roof – unlike fragmented vendors. - **Custom-Built IP**: Playbook OS is a proprietary platform tailored to each asset, not a templated solution. - **White-Labeled Approach**: Elevates the client’s brand, making Playbook an invisible partner that builds loyalty for the building owner. - **Agility & Independence**: Privately held, boutique team that can move faster than PE-owned competitors. ## Strategic Focus - **National Scale**: Expanding portfolio-experience platforms across major US markets. - **Branded Ecosystems**: Moving from single amenities to full branded ecosystems powered by data and hospitality. - **Operational Technology**: Deepening the Playbook OS to deliver personal, valuable experiences and drive asset performance. ## Why Work Here - **Culture & Values**: High employee rating (4.5/5 on LinkedIn, based on 58 reviews) with strong scores in culture (4.6) and career (4.4). Described as a fast-paced, boutique team. - **Benefits** (from playbookexp.com/careers): - Medical, dental, vision – two medical plans that are 100% free for employee-only coverage. - Up to 4% employer match on safe-harbor 401(k) plans. - Professional development stipends for every team member. - Employer-paid life and short-term disability insurance. - Generous time off and paid holidays. - **Work Environment**: Mixed – roles range from on-site (fitness instructors, events coordinators) to hybrid (e.g., Client Operations Manager in NYC/SF) and some remote-eligible positions. - **Perks**: Access to “The Factory” – a 30k sq ft immersive wellness hub in Chicago. - **Hiring Process**: Uses AI tools to assist in reviewing applications and analyzing resumes; final decisions are made by humans. - **Open Roles** (as of search): Meetings & Events Coordinator, Event Coordinator (Contractor), Mat Pilates Instructor (Contractor), Client Operations Manager, Group Fitness Instructor + Front Desk Support (Contractor), Content Strategist + Producer. ## Sources 1. [playbookexp.com/about](https://www.playbookexp.com/about) 2. [playbookexp.com/careers](https://www.playbookexp.com/careers) 3. [playbookexp.com/what-we-do](https://www.playbookexp.com/what-we-do) 4. [linkedin.com/company/playbookexp](https://linkedin.com/company/playbookexp) 5. 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