---
title: 'Wholesale & Franchise Manager (Mat Cover) at Mulberry'
canonical: 'https://feeny.ai/job/wholesale-franchise-manager-mat-cover-mulberry-london-dcaf79vxw2ep'
type: 'job'
last_seen: '2026-09-14'
---

# Wholesale & Franchise Manager (Mat Cover) at Mulberry

- **Company:** Mulberry
- **Location:** London, United Kingdom
- **Work type:** hybrid
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.lever.co/mulberry/ef0c53c7-38e0-40b5-b145-ee3edf35fa80

## Job description

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. To do this our people are honest, dynamic, and community spirited.

If these are values you share, we would love you to join our team.

The Role: Reporting to the Director of Wholesale & Franchise you will possess a sound knowledge of the needs of your assigned accounts and partners and knowledge of the relevant multi-brand stores and buyers. You will be responsible for selling Mulberry’s collections through our showroom and remaining informed of current distribution. You will analyse and drive sales and be responsible for the day-to-day management of your accounts. This role offers Hybrid Working with at least 3 days per week working from the office and maximum 2 days from home. (Except during market/peak periods). Additional travel to key partners will be required. Duties & Responsibilities: Franchise: Maintain the relationship with designated franchise partners, ensuring regular communication and management in order to optimise business for both parties. Ensure that all Franchise partnerships champion Mulberry global retail best practice across all areas of their business: Brand, Service and Product Training Mulberry Customer Experience roll out Retail Operations excellence Omni Channel CRM Engage Franchise regions in retail development projects, such as traffic, omni and other retail lead initiatives Support new store openings Wholesale: Plan budgets and seasonal sales forecasts by customer. Meet and exceed sales objectives whenever possible. Monitor deliveries by customer and by country in accordance with the overall company strategy and brand positioning. Establish, maintain and expand customer portfolios in line with brand positioning and credit line. Manage data and update seasonally. Organise the sales appointments each season, in line with the sales campaign with clients. Have an expert knowledge of the product at all levels, dates of delivery and any other relevant information in order to deliver the best information to clients at any time. Increase business opportunities in the assigned markets or accounts. Culture: Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit. Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues. Act as an ambassador for Mulberry and communicate positively about the brand. Sustainability: As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future. Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities. Skills & Knowledge Required: Previous experience in a Franchise, Wholesale or Business Development role at Manager level. Previous experience in luxury fashion & leather goods preferred (can be from a retail environment) Excellent communication skills and strong numerical ability. Dynamic, proactive, assertive and adaptable personality Ability to build and maintain strong and stable relationships Good knowledge of Microsoft Office including Excel (V lookup/ Pivot).

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at talent@mulberry.com.

## About Mulberry

## Company Overview
- **One-liner**: A British luxury lifestyle brand, best known for its iconic leather handbags and accessories, emphasizing British craftsmanship.
- **Entity Type**: Public (Mulberry Group plc, Ticker: MUL on the London Stock Exchange AIM)
- **Headquarters**: The Rookery, Chilcompton, Somerset, England, UK
- **Founded**: 1971 in Somerset, England
- **Founders**: Roger Saul

## Core Business
- **Primary industry/industries**: Luxury Fashion, Leather Goods, Accessories
- **Target customers**: B2C, targeting luxury-conscious consumers globally; a mix of direct-to-consumer via their own channels and wholesale partnerships.
- **Mission or purpose statement**: To be a global luxury lifestyle brand, driven by creativity, craftsmanship, and community, with a long-term strategy for sustainable growth. Their "Made to Last" manifesto and B Corp certification underscore a commitment to a regenerative and circular business model.

## Products & Services
- **Leather Handbags & Accessories**: The core commercial focus, including iconic ranges (e.g., Bayswater, Alexa) and new bestsellers. These are the brand's most recognized products, with a strong emphasis on British manufacturing.
- **Lifestyle Range**: A complementary collection including soft accessories, footwear, luggage, ready-to-wear, jewellery, and eyewear.
- **Men's Collection**: A dedicated range of leather goods, accessories, and apparel for men.
- **Aftercare & Repair Service**: A lifetime service for their products, reinforcing their "Made to Last" ethos and commitment to sustainability.
- **Digital Experience**: A comprehensive omni-channel offer including mulberry.com, which ships to 190+ countries and operates in 9 currencies and 5 languages.

## Market Standing
- **Valuation/Market Cap**: Not publicly available direct from search results; as a publicly-traded company on AIM, this fluctuates daily.
- **Key Metric**: As of 2026, the company is focused on revenue growth as its key performance indicator. Approximately 90% of sales come from direct-to-customer channels (Retail, Franchise, and Digital).
- **Notable Investors/Partners**: Major shareholders include Challice Limited (56.4%) and Frasers Group (37%). Key digital partners in high-potential markets include JD.com, Tmall, and Vip.com in China.
- **Growth Signals**:
    - **B Corp Recertification (2026)**: One of the first UK businesses to recertify under B Lab UK's new, more rigorous standards, signaling a strong commitment to ethical and sustainable practices.
    - **Global Expansion**: Operates over 120 owned and partner stores across 25 countries, with strategic focus on high-potential Asian markets (China, Hong Kong, Japan, Korea).
    - **Digital Leadership**: Digital sales account for approximately 20% of total brand sales through consistent platform investment.
    - **Manufacturing Capacity**: Continues to invest in its two Somerset factories, which manufacture approximately 50% of its bags, providing a unique agile supply chain.

## Competitive Advantages
- **"Made in England" Heritage & Manufacturing**: A significant moat. Being the largest manufacturer of luxury leather goods in the UK, with dedicated factories and an apprenticeship program fostering craftsmanship, provides authenticity and a unique value proposition that competitors find hard to replicate.
- **Strong Brand Identity**: A playful, uniquely British blend of creativity and culture, embodied by iconic product lines and a strong heritage spanning over 50 years.
- **Direct-to-Customer Model**: With ~90% of sales coming from its own channels, Mulberry has strong control over brand experience, customer data, and margins.
- **Commitment to Sustainability**: The B Corp certification and "Made to Last" manifesto provide a compelling narrative for environmentally-conscious consumers, differentiating it from many luxury players.

## Strategic Focus
- **Customer-Led Innovation**: Focusing on product innovation and superior customer experience, particularly in leather accessories.
- **International Growth**: Penetrating high-potential markets in Asia through joint ventures and strategic digital partnerships.
- **Omnichannel Excellence**: Deepening the integration of digital sales, physical retail, and concessions to provide a seamless customer experience.
- **Continuing the "Made in England" Strategy**: Further investment in its Somerset factories to leverage the speed and agility of UK manufacturing.
- **Strengthening the Lifestyle Range**: Developing complementary categories like shoes, ready-to-wear, and jewellery to expand the brand's lifestyle appeal.

## Why Work Here
- **Culture & Values**: The company emphasizes a community feel rooted in its family business origins. Employee values are "Be Open, Be Bold, Be Imaginative, Be Responsible."
- **Sustainability Leadership**: Working for a company that is a certified B Corp and is actively working towards regenerative and circular practices is a significant draw for mission-driven talent.
- **Craftsmanship & Heritage**: Unique opportunities to work in a business with deep roots in British manufacturing. The award-winning apprenticeship program in Leather Goods Manufacturing offers a rare path into skilled craft roles.
- **Work Policy**: Roles are primarily on-site, particularly in factories (Somerset) and the design studio (London). Some office-based roles in London offer a hybrid working pattern.
- **Global Opportunities**: With offices in London, New York, Paris, Hong Kong, Tokyo, Seoul, and stores in over 25 countries, there are potential opportunities for international career development.
- **Learning & Development**: A strong tradition of internal progression, especially from the apprenticeship program into roles across product development, planning, and market support.

## Sources
1. [Mulberry Careers Page](https://www.mulberry.com/gb/information/mulberry-careers)
2. [Mulberry Careers (Lever)](https://jobs.lever.co/mulberry)
3. [Mulberry Company Profile](https://www.mulberry.com/gb/company-profile)
4. [Mulberry Responsibility - People](https://www.mulberry.com/us/responsibility/people)
5. [Mulberry LinkedIn Page](https://www.linkedin.com/company/mulberryengland)

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