--- title: 'WordPress Landing Page Manager at FirmPilot' canonical: 'https://feeny.ai/job/wordpress-landing-page-manager-firmpilot-miami-7fq6cb5tqkf8' type: 'job' last_seen: '2026-09-06' --- # WordPress Landing Page Manager at FirmPilot - **Company:** FirmPilot - **Location:** Miami, FL - **Work type:** remote - **Posted:** 2026-07-28 - **Last confirmed live:** 2026-09-06 - **Apply:** https://job-boards.greenhouse.io/firmpilotailawfirmmarketing/jobs/5372629008 ## Job description At FirmPilot, we're redefining how law firms grow through AI powered marketing. We combine cutting edge technology with world class digital marketing to help law firms generate more qualified leads, signed cases, and measurable business growth. We're looking for an experienced Director/Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing pages that convert. Every click matters. Every second of page load matters. Every headline, call to action, and form field matters. If you're obsessed with turning paid traffic into qualified leads through data driven experimentation, exceptional user experience, and relentless optimization, we'd love to meet you. ## What You'll Do Own Landing Page Performance and the recipe of our AI creates and Optimizes Landing Pages Design, build, launch, and continuously optimize high performing WordPress landing pages that support our Google Ads strategy, and work with our product team to automate and improve the effectiveness using AI. Develop scalable landing page experiences across multiple legal practice areas while maintaining exceptional user experience and conversion performance. Drive Google Ads Quality Score Partner closely with our Paid Media team to improve Google Ads Quality Score by optimizing: - Landing Page Experience - Ad Relevance - Expected Click Through Rate Your work will directly impact campaign performance, cost per click, and lead generation. Increase Conversion Rates Continuously improve every stage of the user journey by optimizing: - Headlines - Value propositions - Calls to action - Forms - Mobile experience - Trust signals - Social proof - Conversion paths Success is measured by generating more qualified leads while lowering acquisition costs. Build a Testing Culture Develop and execute ongoing A/B testing initiatives across landing pages and conversion funnels. You'll create hypotheses, launch experiments, analyze results, and implement winning strategies backed by data. Write High Converting Copy Create persuasive landing page copy that aligns with search intent and motivates users to take action. You'll write and optimize: - Headlines - Supporting copy - Benefit statements - Calls to action - Microcopy - Conversion messaging Measure Everything Own the reporting behind landing page performance. Monitor and improve: - Conversion Rate - Cost Per Lead - Qualified Lead Rate - Google Ads Quality Score - Landing Page Experience - Core Web Vitals - Cost Per Signed Case You understand that meaningful business metrics matter more than vanity metrics. Leverage AI Use AI as a force multiplier throughout your workflow. Examples include: - Copy creation - Landing page development - Competitor analysis - CRO audits - Voice of Customer research - A/B testing ideas - Workflow automation We're looking for someone who already uses tools like Claude and ChatGPT to work smarter while maintaining exceptional quality. ## What We're Looking For Required Qualifications - 5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing. - Expert level experience building and optimizing WordPress landing pages. - Strong understanding of Google Ads Quality Score and how landing pages influence campaign performance. - Experience improving conversion rates through structured experimentation and A/B testing. - Strong copywriting skills with a focus on lead generation. - Experience using Google Analytics 4 and Google Tag Manager. - Experience with Microsoft Clarity, Hotjar, or similar behavior analytics platforms. - Strong understanding of Core Web Vitals, mobile optimization, and page speed best practices. - Experience using modern WordPress page builders such as Elementor, Bricks, or Gutenberg. - Comfortable working with developers, designers, and paid media specialists. - Authorized to work in the United States. ## Preferred Qualifications - Experience working with law firms or legal marketing. - Experience supporting other high value lead generation industries including healthcare, dental, financial services, or home services. - Experience with CallRail, CallTrackingMetrics, or WhatConverts. - Experience with VWO, Optimizely, Convert, or other experimentation platforms. - Experience using Claude as part of your daily workflow. - Familiarity with offline conversion tracking and advanced Google Ads optimization. What Success Looks Like Within your first year, you'll: - Increase landing page conversion rates across our paid search campaigns. - Improve Google Ads Landing Page Experience and overall Quality Scores. - Reduce cost per lead while increasing lead quality. - Build scalable landing page frameworks supporting multiple legal practice areas. - Establish a repeatable experimentation process that continually improves marketing performance. - Become the internal subject matter expert for conversion optimization. Why Join FirmPilot? You'll join one of the fastest growing AI companies transforming legal marketing. You'll have the opportunity to own a critical growth function, work alongside a highly talented team, and directly influence how thousands of prospective clients discover and engage with law firms across the country. If you thrive in a fast paced environment, enjoy solving complex marketing challenges, and are passionate about measurable business impact, you'll fit right in. How to Apply We're looking for proven results, not buzzwords. Please include: - Your resume or LinkedIn profile. - A portfolio showcasing landing pages you've built and optimized. - Two to three case studies highlighting measurable improvements in conversion rates, cost per lead, Quality Score, or overall campaign performance. - A brief overview of how you incorporate AI tools, including Claude or ChatGPT, into your CRO, copywriting, or landing page workflow. Candidates with demonstrated success improving conversion performance in highly competitive paid search environments will receive priority consideration. Pursuant to applicable pay transparency laws, the Company reasonably expects the salary range for this position to be $100,000 to $135,000 annually. In addition to base salary and commission, FirmPilot offers: - 100% premium cost for employee: health, dental, and vision coverage - Discretionary paid time off - 11 holidays observed, and 2 floating holidays - Fully remote work environment ## About FirmPilot ## Core Business - **Primary industry**: Legal marketing services / AI-driven marketing software - **Target customers**: Law firms of all sizes – solo practitioners, small firms, mid-large firms – across practice areas (personal injury, family law, criminal law, immigration, bankruptcy, estate & probate, business law, employment law, etc.) - **Mission / purpose**: To eliminate wasteful marketing spend for attorneys and ensure they never settle for “just enough” by applying deep AI expertise to grow law firms without guesswork. ## Products & Services - **AI Agent Automation**: Always-on AI systems that monitor competitor content, analyze market trends, and automate time-intensive marketing tasks. - **Content & SEO/GEO**: AI-generated legal content tailored to practice areas, optimized for traditional search (SEO) and AI search/GEO (e.g., ranking in ChatGPT). - **PPC & Digital Presence**: Management of paid ads, Google Business Profile, social media, and other digital channels from a single platform. - **Website Optimization**: Enhancements for mobile, SEO/GEO, and load time to meet modern standards and client expectations. - **Real-Time Dashboards**: No-nonsense dashboards that track ROI and measure the effectiveness of every dollar spent, in real time. - **Competitive Blueprinting**: Reverse-engineering of high-performing law firms to deliver an AI-driven approach to smarter marketing. ## Market Standing - **Valuation / Market Cap**: Not disclosed (private company) - **Key Metric**: Total funding – $31.5M raised across four rounds (venture round $510K, seed $2M led by Valor Ventures, Series A $7M, Series A-1 $22M led by DeepWork Capital) - **Notable Investors/Partners**: Thomson Reuters, HubSpot Ventures, Blumberg Capital, Valor Ventures, SAAS Ventures, Data Point Capital, DeepWork Capital - **Growth Signals**: - 180%+ more cases for clients using FirmPilot’s technology - 12,000+ leads generated for FirmPilot clients - $30,000+ average annual marketing savings for new clients - Headcount of 34 employees (+35.3% YoY) - Active hiring for roles in Sales, Customer Success, and Management ## Competitive Advantages - Proprietary AI technology trained on a legal database (cases, legislation, legal news) to create authoritative, high-ranking content. - Hyper-personalized content generation that targets specific practice areas and local markets. - Integrated platform covering SEO, GEO, PPC, social media, and website optimization – eliminating the need for multiple agencies. - Focus on “AI search” (GEO) to ensure law firms appear in ChatGPT and other generative AI results, a growing channel. ## Strategic Focus - Scaling the AI-powered legal marketing platform to serve more law firms across the U.S. and potentially internationally. - Deepening the AI agent automation capabilities to reduce manual work for clients. - Expanding the go-to-market team (recently hired a Senior Vice President of Sales & Go-to-Market) to capture a larger share of the legal marketing market. ## Why Work Here - **Culture**: Described as “dreamers and realists, technologists and marketers” – a blend of innovation and execution. Core values include radical transparency, continuous learning, and excellence in execution. - **Work environment**: Hybrid/remote flexibility – some roles are fully remote (e.g., Project Manager, Customer Success), while others are based in Miami, FL (headquarters) or New York, NY (e.g., SVP of Sales). - **Perks**: Not explicitly listed, but the company emphasizes measurable results, real-time reporting, and a data-driven approach. Employees get to work at the intersection of AI and legal marketing with backing from major industry players (Thomson Reuters, HubSpot). - **Growth trajectory**: Rapidly scaling (35%+ headcount growth YoY) with recent $22M funding, offering opportunities for career advancement in a high-growth startup. ## Sources 1. [firmpilot.com](https://firmpilot.com/) 2. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/firmpilotailawfirmmarketing) 3. [cbinsights.com](https://www.cbinsights.com/company/firmpilot) 4. [linkedin.com](https://www.linkedin.com/company/firmpilot) ## Other roles at FirmPilot - [Implementation Specialist](https://feeny.ai/job/implementation-specialist-firmpilot-miami-bda3327yx3q0) — Miami, FL - [Implementation Specialist](https://feeny.ai/job/implementation-specialist-firmpilot-miami-m0ajnb7hzg2b) — Miami, FL - [Implementation Specialist](https://feeny.ai/job/implementation-specialist-firmpilot-miami-vz5p674w9ks4) — Miami, FL - [Outbound BDR](https://feeny.ai/job/outbound-bdr-firmpilot-new-york-r5m00a2vet8s) — New York, NY - [Account Executive](https://feeny.ai/job/account-executive-firmpilot-new-york-4pbbqp9138an) — New York, NY - [Conversion Rate Optimization & WordPress Landing Page Manager](https://feeny.ai/job/conversion-rate-optimization-wordpress-landing-page-manager-firmpilot-miami-7z9kgbxhkfs7) — Miami, FL - [Paid Media Manager](https://feeny.ai/job/paid-media-manager-firmpilot-miami-eyaybpqwbaph) — Miami, FL