--- title: 'WPP Media | Senior Activation Executive, Japan at WPP' canonical: 'https://feeny.ai/job/wpp-media-senior-activation-executive-japan-wpp-tokyo-yymccajcz528' type: 'job' last_seen: '2026-09-05' --- # WPP Media | Senior Activation Executive, Japan at WPP - **Company:** WPP - **Location:** Tokyo, Japan - **Posted:** 2026-09-03 - **Last confirmed live:** 2026-09-05 - **Apply:** https://job-boards.greenhouse.io/wpp/jobs/8660281002 ## Job description WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit [WPP.com.](https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0) ## About the role The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized. Some of the things we’d like you to do: - Audience research in syndicated and 1st party data sources - Managing campaign launches across all relevant channels - Responsible for In-flight campaign optimisation and hygiene to improve performance - Responsible for producing campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for clients - Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel - Providing assistance for new starters - Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account) - Assist with internal data maintenance, issue identification and solution development that your team conducts - Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy - Responsible for liaising with the Ad Ops team to ensure Data Integrity reports are accurate - Flag pacing risks to Media Activation teams A bit about yourself: - Experience in media ad platforms (Search/GDN/DSP/Facebook) - Google AdWords Certification OR Doubleclick Certification OR Facebook blueprint certification desirable - Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed - High attention to detail with an understanding of optimization levers across biddable platforms - Excellent communication skills, both verbal and written - Great analysis skills (including quantitative analysis) and proven critical thinking capability - Adaptable and able to flex with changes in prioritization to meet new or changed goals - Proficiency in Microsoft Excel is desirable Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day. What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide. ## About WPP ## Company Overview - **One-liner**: WPP is the world’s largest advertising and marketing services group, helping leading brands navigate change and deliver growth through media, creative, production, and enterprise solutions. - **Entity Type**: Public (LSE: WPP, NYSE: WPP) - **Headquarters**: London, United Kingdom - **Founded**: 1971 (by Sir Martin Sorrell) - **Founders**: Sir Martin Sorrell ## Core Business - **Primary industry**: Advertising, Marketing, Media, Public Relations, Digital Services - **Target customers**: B2B and B2C enterprise clients – global brands, retailers, and government organisations - **Mission or purpose statement**: “Trusted growth partner for the world’s leading brands” – aligning success with clients, people, and partners to deliver transformation and growth. ## Products & Services - **WPP Media**: Media planning, buying, and data-driven audience targeting across all channels. - **WPP Creative**: Brand building, advertising, content creation, and storytelling with AI-enabled personalisation. - **WPP Production**: Next-generation production services using generative AI to accelerate timelines and reduce costs. - **WPP Enterprise Solutions**: Transformative enterprise technology, customer experience, and commerce solutions. - **WPP Open**: Pioneering agentic marketing platform that unifies data, AI agents, and human talent in a single secure workspace for end-to-end marketing planning and execution. ## Market Standing - **Valuation/Market Cap**: ~£10 billion (approx. $12.5 billion) as of mid-2025 (market data from LSE) - **Key Metric**: Annual revenue of £14.8 billion (2024 full year) - **Notable Investors/Partners**: Institutional investors; technology partners include Adobe, Google, Microsoft, and leading AI innovators. - **Growth Signals**: - Launch of WPP Open, an AI-powered agentic platform that securely connects client data for real-time optimisation. - Continued investment in generative AI for production and creative personalisation. - Global headcount of approximately 100,000 employees, with offices in over 100 countries. ## Competitive Advantages - **Scale & Integration**: Only company that combines media, creative, production, and enterprise solutions under one roof, offering seamless end-to-end services. - **WPP Open Platform**: Proprietary AI platform that differentiates by enabling privacy-safe, real-time marketing optimisation across all client touchpoints. - **Deep Tech Partnerships**: Exclusive integrations with Google, Microsoft, Adobe, and AI startups, giving clients access to best‑in‑class innovation. - **Talent & Culture**: Attracts top creative, data, and technology professionals; strong emphasis on internal mobility and cross‑discipline careers. ## Strategic Focus - **AI‑First Transformation**: Embedding AI across all operations via WPP Open to automate routine tasks and elevate creative work. - **Sustainability & Trust**: Embedding sustainability into client solutions and committing to transparency in data use and measurement. - **Simplification**: Becoming simpler to work with – breaking down silos between operating units to deliver integrated outcomes. ## Why Work Here - **Global Opportunities**: Work with iconic brands (e.g., Ford, Unilever, Google, Nestlé) across 100+ countries; careers span media, creative, tech, data, and production. - **AI as a Teammate**: WPP positions AI as a force multiplier, not a replacement – giving employees the chance to focus on high‑value, creative work. - **Culture of Belonging**: Emphasises openness, trust, and diversity; “Belonging isn’t a programme” – building a culture where people feel free to be themselves. - **Growth & Mobility**: Designed for career mobility – move across disciplines, brands, and borders; continuous learning supported. - **Work Environment**: Hybrid/remote arrangements vary by role and location; global campuses in London, New York, and other major cities designed to spark collaboration. - **Perks & Benefits**: Competitive compensation, learning & development programmes, and a commitment to inclusive hiring (including use of AI tools to reduce bias in recruitment). ## Sources 1. [wpp.com - Company Overview](https://www.wpp.com/en/about) 2. [wpp.com - Careers](https://www.wpp.com/en/careers) 3. [wpp.com - Search & Apply](https://www.wpp.com/careers/search-and-apply) 4. 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