--- title: 'Writer/Content Designer, Conversion and Growth at Ethos Life' canonical: 'https://feeny.ai/job/writer-content-designer-conversion-and-growth-ethos-life-united-states-9f5c5nndxpeh' type: 'job' last_seen: '2026-11-09' --- # Writer/Content Designer, Conversion and Growth at Ethos Life - **Company:** Ethos Life - **Location:** United States - **Work type:** remote - **Posted:** 2026-08-20 - **Last confirmed live:** 2026-11-09 - **Apply:** https://job-boards.greenhouse.io/ethoslife/jobs/8724221002 ## Job description ## About Ethos Ethos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. ## About the role Design at Ethos plays an instrumental role in shaping every aspect of the product. We work across the organization to develop novel solutions to large, interesting challenges, and build world-class products that create real value for real people. You will invent, experiment (and occasionally fail), and most importantly, you will make an impact and grow in your craft. We're looking for a Staff Writer to craft content, messaging, and story across our consumer experience. Our content – the stories we tell, how we speak and what we say – is the backbone of our customer’s experience. This role is significantly hands-on. You'll craft the language that motivates and guides customers through a complex, high-stakes financial decision, transforming it into something compelling, trustworthy and clear. You'll partner daily with Product, Product Design, Research, and Analytics, and you'll be involved from the earliest ideation conversations. Duties and Responsibilities: Own narrative, copywriting, and craft - Write compelling headlines, subheads, CTAs and narrative journeys across the purchase flow, including landing pages, onboarding, checkout, post-purchase - Build the narrative backbone for major product flows so that every touchpoint feels like part of one story - Balance savvy marketing with trust building and emotional resonance, demystifying a complex product while motivating someone through a difficult and sometimes daunting process - Rapidly iterate on content in a collaborative setting, being able to clearly articulate what the goals are, what works well, and why - Present your designs to leadership and field feedback in real-time, refining and finalizing content in the moment Use AI to work smarter - Use AI tools and frameworks to produce better, more on-brand content faster, sharing what works with the broader team, and without losing the judgment that makes content actually work for customers - Help to shape AI tools that can empower others to generate content with the correct tone, structure, and necessary guardrails Learn from evidence to grow your empathy and craft - Build expertise on Ethos customers and the end-to-end purchase journey through audits, competitive research, and user interviews - Test and iterate using analytics, A/B testing, and usability research so data settles disagreements about what's working - Stay grounded in what past experiments have already taught the team Qualifications and Skills: - 6+ years of writing for marketing or content design/strategy, with a track record of strong independent craft - 2+ years on direct-to-consumer digital products, with a portfolio that shows measurable impact on conversion or revenue. Experience on growth teams is ideal - Strong storytelling instincts, with the ability to find and shape the narrative thread that carries a user through a long, high-consideration journey and defend those choices with more than intuition - A command of uncomplicated, compelling language that communicates clearly and directly without oversimplifying - The ability to articulate the single most important message in each moment and craft the content hierarchy and language to land it - Presentation skills and the willingness to write collaboratively and in real-time with peers and stakeholders - Genuine AI fluency and curiosity, including experience using AI tools to ideate product and screen concepts and structuring prompts to get consistently good writing out of them - A collaborative style that builds trust with PMs, designers, and researchers, with a clear point of view that doesn't come at the cost of being easy to work with - Comfort in Figma and with regulatory constraints, since in an industry like life insurance, clarity and compliance are the same job #LI-Remote  #LI-JA1 The US national base salary range for this full-time position is $147,000 - $259,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at https://www.ethoslife.com/careers/ Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records. To learn more about what information we collect and how it may be used, please refer to our [California Candidate Privacy Notice](https://res.cloudinary.com/getethos/image/upload/v1684458868/00_CMS/CURRENT_CRPA_Privacy_Notice_for_Job_Applicants_05-23.docx_-_Google_Docs_lr4j43.pdf). Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com. We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent. ## About Ethos Life ## Company Overview - **One-liner**: Ethos is a technology company that simplifies and accelerates the process of buying life insurance using AI-driven underwriting and a fully digital, vertically integrated platform. - **Entity Type**: Public (NASDAQ: LIFE) - **Headquarters**: San Francisco, California, USA - **Founded**: 2016 - **Founders**: Peter Colis (CEO), Lingke Wang ## Core Business - **Primary industry**: Insurance (Insurtech / Life Insurance) - **Target customers**: B2C (consumers seeking life insurance), B2B (independent agents and brokers), and B2B (carrier partners). - **Mission or purpose statement**: "To protect families by democratizing access to life insurance and empowering agents at scale." [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Products & Services - **Term Life Insurance**: Digital-first, fully online application and underwriting, with instant decisions for 95% of applicants. No medical exam required for many policies. - **Whole Life Insurance**: Permanent life insurance product with a cash value component, offered fully online. - **Indexed Universal Life (IUL) Insurance**: Flexible premium, permanent life insurance with growth potential tied to a market index. - **Accumulation IUL**: An IUL product focused on cash value accumulation. - **Supplemental Health Insurance**: Including Cancer Insurance and other health-related products. - **Wills & Estate Planning**: A digital service to create wills and estate plans, extending the company's role in long-term family financial planning. [ethos.com](https://www.ethos.com/) - **Agent OS**: An all-in-one operating system for independent agents that streamlines quoting, application submission, and policy management, enabling them to sell more policies efficiently. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Market Standing - **Valuation/Market Cap**: Market Cap at IPO price (late 2025) was approximately $1.6B. Currently a public company; market cap fluctuates. Total funding prior to IPO was $606.5M. [linkedin.com](https://www.linkedin.com/company/ethoslife) - **Key Metric**: Annual Revenue was **$387.6M** in the latest fiscal year. [linkedin.com](https://www.linkedin.com/company/ethoslife) - **Key Metric**: **Over 500,000 policies activated** since inception. As of Sept 30, 2025, over **10,000 active selling agents** on the platform. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) - **Notable Investors/Partners**: General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank Vision Fund, Jay-Z, Kevin Durant, Robert Downey Jr. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/ethoslife) - **Growth Signals**: Revenue grew **60%** (from $160M to $255M) from FY2023 to FY2024. Headcount grew **35.5%** YoY. Expanded product lineup from 1 product in 2019 to 10 by end of 2024. Achieved GAAP profitability in 2023 and has maintained positive net income. Named to CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Competitive Advantages - **Proprietary AI Underwriting Engine**: Ingests up to 250,000 data points per application (prescription history, credit scores, MVRs) to assess risk instantly and individually, leading to 95% of applicants getting a decision in minutes vs. weeks for traditional insurers. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) - **Asset-Light, Scalable Model**: Does not take balance sheet risk; partners with carriers for underwriting. This allows rapid scaling and high gross margins (97-98%). - **Vertically Integrated Tech Stack**: Full-stack, cloud-native platform handles everything from distribution to underwriting, activation, and administration, creating a seamless experience and durable network effects across consumers, agents, and carriers. - **Strong Network Effects**: As the platform scales and collects more data, the underwriting engine improves, which improves conversion and attracts more agents and carriers, creating a self-reinforcing flywheel. ## Strategic Focus - **Product Expansion**: Rapidly adding new life insurance and adjacent financial products (IUL, estate planning, supplemental health). - **Agent & Channel Growth**: Scaling the independent agent channel via Agent OS, while maintaining a strong direct-to-consumer channel. - **International Expansion**: Operating in 10 countries (including India, Singapore, Canada, Lithuania), with significant engineering and operations hubs in Bangalore, India. - **Continued AI & Data Science Moat**: Deepening the proprietary underwriting engine's capabilities to further improve conversion, pricing, and risk selection. ## Why Work Here - **Culture**: Described as having "intellectual rigor," a "bias for impact," and a "one-team, one-dream mentality." Employees are empowered to dream big and execute quickly with minimal red tape. Values include "speak your mind" and "serve our families." [ethos.com](https://www.ethos.com/careers/) - **Remote/Hybrid Policy**: "Digital-first" company. Over half of the team is remote across the US. Has offices in San Francisco, Bangalore, and Singapore. Many roles are "Remote US." [ethos.com](https://www.ethos.com/careers/) - **Compensation & Benefits**: - Top-tier medical, dental, vision insurance. - 401(k) plan with company contributions. - Generous paid time off + full company holiday schedule. - **100% wage replacement** for new parents during parental leave; coverage for family planning and fertility. - **Company equity** for all employees. [ethos.com](https://www.ethos.com/careers/) - **Impact**: Employees report having "outsized impact and true ownership" over successes, with the chance to "revitalize an industry for good." [ethos.com](https://www.ethos.com/careers/) - **Growth Trajectory**: Rapidly growing (35%+ headcount growth), with recent IPO strength and a clear, well-funded path to market leadership in a massive, legacy industry. ## Sources 1. [ethos.com](https://www.ethos.com/) 2. [ethos.com/careers/](https://www.ethos.com/careers/) 3. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/ethoslife) 4. [linkedin.com](https://www.linkedin.com/company/ethoslife) 5. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Other roles at Ethos Life - [Staff Machine Learning Engineer](https://feeny.ai/job/staff-machine-learning-engineer-ethos-life-united-states-g51wn99eyf9f) — United States - [Workforce Management Analyst](https://feeny.ai/job/workforce-management-analyst-ethos-life-bengaluru-a1zffzrw0bkk) — Bengaluru, India - [Staff Data Scientist](https://feeny.ai/job/staff-data-scientist-ethos-life-united-states-fh72s14q6fv9) — United States - [Sales Development & Training Manager](https://feeny.ai/job/sales-development-training-manager-ethos-life-united-states-nn1h02mhrb38) — United States - [Senior Manager, Customer Experience](https://feeny.ai/job/senior-manager-customer-experience-ethos-life-bengaluru-8bfzkmyk69nw) — Bengaluru, India - [Sales Strategy & Operations Manager](https://feeny.ai/job/sales-strategy-operations-manager-ethos-life-bengaluru-fr1e1zwf08nw) — Bengaluru, India - [Support Operations Manager](https://feeny.ai/job/support-operations-manager-ethos-life-bengaluru-wpvdqmbm52zk) — Bengaluru, India - [Senior Director, Offline Marketing](https://feeny.ai/job/senior-director-offline-marketing-ethos-life-united-states-85x1xwbxz4bn) — United States - [Senior Copywriter, Performance Marketing](https://feeny.ai/job/senior-copywriter-performance-marketing-ethos-life-united-states-0mqskevz5psm) — United States - [Staff Site Reliability Engineer](https://feeny.ai/job/staff-site-reliability-engineer-ethos-life-united-states-bbr835znmyc2) — United States