---
title: 'Yield & Programmatic Partner at Wallapop'
canonical: 'https://feeny.ai/job/yield-programmatic-partner-wallapop-barcelona-qez5t7y65xeq'
type: 'job'
last_seen: '2026-09-08'
---

# Yield & Programmatic Partner at Wallapop

- **Company:** Wallapop
- **Location:** Barcelona, Spain
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.eu.greenhouse.io/wallapop/jobs/4779837101

## Job description

The Challenge 🧩

As a Yield & Programmatic Partner you will drive and maximize Wallapop’s advertising revenue through strategic inventory management, advanced pricing optimization, and strong demand partner relationships—while safeguarding advertiser quality standards and delivering an exceptional user experience.

## What You Will Do 👇

- Develop and execute yield strategies across direct sales, programmatic, and network demand channels.
- Set and optimize floor prices, waterfalls, and auction configurations to maximize revenue per impression.
- Ensure optimal revenue delivery from all indirect demand sources including Open Bidding SSPs, Idealo, AdMob, and ad networks.
- Analyze inventory performance, identify revenue opportunities, and recommend optimization strategies.
- Forecast advertising revenue, manage pacing against targets, and report on performance trends.
- Negotiate rates, terms, and SLAs with programmatic partners, SSPs, and ad networks.
- Onboard and evaluate new demand sources, measuring incremental value and auction efficiency.
- Manage relationships with key programmatic buyers, agencies, and demand partners.
- Optimize demand path to reduce auction inefficiencies and maximize advertiser competition.
- Partner with Ad Tech Lead on implementation of yield strategies, testing new configurations, and troubleshooting revenue issues.
- Coordinate with sales team on inventory allocation, pricing strategies, and direct vs. programmatic balance.
- Collaborate with product team on ad placement strategy, user experience impact, and inventory roadmap.

## What We’re Looking For 🔎

- 5+ years of experience in Programmatic, AdOps, or AdTech on the publisher side (ideally within a marketplace or large international media group).
- Strong knowledge of the programmatic ecosystem, including vendors, technologies, industry trends, and current challenges.
- Hands-on experience in yield management and programmatic revenue optimization, SSP management, and technical AdTech troubleshooting.
- Highly analytical and data-driven, with experience managing A/B tests, revenue forecasting, pricing optimization, and working with analytics tools such as Looker and Google Analytics.
- Comfortable working in a global, international environment.
- Native or near-native English proficiency (required); Spanish is a plus

Do note that all our jobs are 📍 Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following 🍭 Perks & Benefits:

- Generous individual learning budget of 2k per year
- Free office meals, lunch selection from different providers
- Group and individual English, Catalan & Spanish lessons as part of our working day
- Private Health Insurance with Alan
- Flexible working hours + intensive Fridays
- Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
- Gym & Wellness plan, including physiotherapist in the office
- Generous referral Program & Charity Donation
- Bonus for weddings & newborns
- Wallapop Renta (Tax income support)
- Monthly plan for free shipping, bumps & home-pick-up on our services
- Work anniversary Gifts and Birthday Surprises
- Contribution towards your WIFI in your monthly payroll
- One-off payment based on compensation package to go towards setting up your home office
- Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
- 26 holidays per year
- TOP hardware of your choice (latest Apple or Windows)

What does the hiring process for this position look like? 👀 **Please, note that all interviews take place remotely over hangouts.**

- Intro Call - run by Talent Acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes.
- Case Study - you will be working in a case study to assess the technical skills required for the role.
- Expertise Interview - run by the core team, focusing on the hard skills and the ability to deliver in a given context. This usually takes 60-90 minutes.
- Stakeholder Interview - run by the hiring team and relevant stakeholders, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.
- Culture-Add Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes.
- Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.

## About Wallapop

## Company Overview
- **One-liner**: Wallapop is a mobile-based C2C secondhand marketplace platform that connects millions of users to buy and sell pre-owned goods, promoting a sustainable consumption model.
- **Entity Type**: Private (Acquired by Naver Corporation in August 2025)
- **Headquarters**: Barcelona, Spain
- **Founded**: 2013
- **Founders**: Gerard Olivé, Agustín Gómez, Miguel Vicente, Lluís Saleta

## Core Business
- **Primary industry/industries**: Technology, Information and Internet; C2C Marketplace; Secondhand Goods
- **Target customers**: B2C (individual consumers) and B2B (professional sellers); primarily focused on Spain, Italy, and Portugal
- **Mission or purpose statement**: To create a unique inventory ecosystem of reused products that facilitates a more humane and sustainable consumption model, promoting a more dynamic and efficient economy while loving diversity.

## Products & Services
- **Wallapop Marketplace**: A mobile-first platform for buying and selling secondhand goods across all categories, from household items to electronics. It uses location-based matching, real-time chat, user rating systems, and AI-based recommendation algorithms.
- **Wallapop Envíos**: An integrated shipping service that offers users delivery solutions for items purchased on the platform.
- **Pro Seller Subscriptions**: A subscription-based service for professional sellers, offering enhanced features and tools for high-volume merchants.
- **Wallapop Motors**: A dedicated vertical for used cars, which has become a market-leading segment for the company.

## Market Standing
- **Valuation/Market Cap**: The acquisition by Naver was valued at EUR 377 million (approx. KRW 604.5 billion) for an additional 70.5% stake, implying a total enterprise value of ~EUR 535 million. Prior to acquisition, total funding was $448.1M.
- **Key Metric**: Annual Revenue of $76.9 million; Total Funding of $448.1 million; 19 million monthly active users; over 100 million listings annually.
- **Notable Investors/Partners**: Naver Corporation (parent company), Korelya Capital, Mangrove Capital, Northzone, Eight Roads Ventures, Next Tech Fund.
- **Growth Signals**: Acquired by Naver in August 2025, signaling a major strategic shift. Expanded into Italy (2021) and Portugal (2022). Headcount grew +4.7% YoY to 315 employees. The used car vertical (Motors) is a market leader in Spain.

## Competitive Advantages
- **Dominant Market Position**: Spain’s largest C2C platform with a household name and a strong user base of 19 million MAUs.
- **Tech-Forward UX**: AI-powered recommendations, location-based matching, and a strong mobile-first experience differentiate it from traditional classifieds.
- **Naver Technology Backing**: Post-acquisition, Wallapop will integrate Naver’s advanced search, advertising, payments, and AI technologies, creating a significant competitive moat.
- **Circular Economy Trend**: Capitalizes on the growing global interest in sustainability and the circular economy, which drives user acquisition and retention.

## Strategic Focus
- **Integration with Naver**: The primary focus is integrating Naver’s technology stack (AI, search, payments, advertising) to enhance the platform and create new user experiences.
- **European Expansion**: Continue to grow its footprint in Southern Europe (Spain, Italy, Portugal) and potentially beyond, leveraging Naver’s global C2C network (which includes Poshmark, KREAM, SODA).
- **Vertical Specialization**: Deepening its presence in verticals like used cars (Motors) and refurbished electronics.
- **Monetization Diversification**: Growing revenue from transaction fees, shipping, advertising, and pro seller subscriptions.

## Why Work Here
- **Culture & Mission**: Strong focus on sustainable consumption, diversity, and community. The company describes itself as “conscious and humane.”
- **Work Environment**: A stunning, sustainable office in Barcelona with a sunny terrace, free lunches, coffee, and fruit. Team events and offsite trips are common.
- **Compensation & Benefits**: Competitive salaries (e.g., iOS Engineer ~€51,668/yr, QA Lead ~€65,000/yr). Benefits include:
    - EUR 2,000 annual learning budget
    - Custom hardware setup (latest Apple or Windows)
    - In-house language lessons (English, Spanish, Catalan)
    - Flexible schedule & “intensive Fridays”
    - 26 days of annual leave
    - Private health insurance
    - Urban Sports Club fitness subscription
    - WIFI & home office allowance
    - Tax Support
- **Engineering Culture**: Data-driven with a focus on AI/ML (MLOps, Data Science, Search). Strong emphasis on personal growth with a dedicated learning budget.
- **Diversity & Inclusion**: Explicitly states they are an equal-opportunity employer committed to building a diverse and inclusive team.
- **Employer Rating**: 3.8/5.0 on Glassdoor (122 reviews), with Work-Life and Culture both scoring 3.8.

## Sources
1. [about.wallapop.com](https://about.wallapop.com/en/)
2. [job-boards.eu.greenhouse.io](https://job-boards.eu.greenhouse.io/wallapop)
3. [linkedin.com](https://es.linkedin.com/company/wallapop)
4. [navercorp.com](https://www.navercorp.com/media/pressReleasesDetail?seq=33164)
5. [job-boards.eu.greenhouse.io (Jobs)](https://job-boards.eu.greenhouse.io/wallapop/jobs/4701711101)

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