---
title: 'YouTube Channel Strategy Manager at The Orchard'
canonical: 'https://feeny.ai/job/youtube-channel-strategy-manager-the-orchard-london-pntqnsmq89pf'
type: 'job'
last_seen: '2026-09-15'
---

# YouTube Channel Strategy Manager at The Orchard

- **Company:** The Orchard
- **Location:** London, United Kingdom
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8642717002

## Job description

We are seeking a motivated, forward thinking, and dynamic YouTube Channel Strategist to join our UK team. Ideally you will have experience advising artist and label clients on Youtube strategy.

This position reports to the Director, Channel Strategy, with project direction from Relationship Manager Lead. The role serves as the dedicated manager for a roster of YouTube channel partners.

The ideal candidate is relationship driven, both creative and analytical, and comfortable working proactively and autonomously.

The Orchard teams meet in the London, Kings Cross office between Monday-Thursday. Fridays are spent working remotely.

What you'll do:

- Serve as the primary point of contact for artists, labels, and Relationship Managers across an assigned roster of priority channels.
- Maintain consistent and effective communication with internal teams and external partners.
- Execute strategic post launch initiatives across marketing, optimization, and growth activities to maximize reach, retention, revenue, and overall client satisfaction within a high touch service model.
- Provide ongoing, hands on support including programming, optimization, analysis, reporting, content strategy, marketing support, and troubleshooting.
- Deliver exceptional service for MCN clients and internal teams (Relationship Managers, Rights Management, Operations, and others) to ensure video related issues are resolved quickly and accurately.
- Conduct detailed channel and video audits with actionable recommendations and implementation plans.
- Track, analyze, and report on channel and category performance using metrics such as CPM, viewership trends, and audience demographics.
- Collaborate with Relationship Managers, Marketing, and Audience Development to leverage YouTube for key campaigns and to develop platform specific initiatives for priority artists and labels.
- Partner closely with the Director of Channel Strategy to communicate partner issues and roadblocks and ensure seamless post launch account management.
- Maintain accurate and up to date records across internal systems, YouTube CMS, and YouTube.com.
- Provide best practice guidance and tailored strategic recommendations to assigned clients.
- Identify opportunities to upsell Channel Strategy services.

Who you are:

- Minimum 3 years of digital video experience, including at least 3 years managing, programming, and optimizing YouTube channels.
- Fluency in a second language is highly preferred.
- Deep understanding of the digital ecosystem and the ability to leverage platforms such as user generated content and social media to achieve goals.
- Strong communication skills and the ability to work effectively with stakeholders at every level, from C suite executives to interns.
- Technically savvy, comfortable with data, and proficient in YouTube CMS, Microsoft applications, Google Workspace, and Apple applications.
- Familiarity with Photoshop, Final Cut Pro, Premiere, Illustrator, and After Effects.
- Strong passion for and knowledge of music.
- Ability to work flexibly, including outside of standard office hours when needed.
- Excellent communicator and relationship builder with a positive and collaborative approach.
- Creative, proactive, and able to contribute ideas and take initiative.
- Skilled presenter with strong problem solving abilities.
- Highly organized and capable of multitasking, prioritizing, and meeting deadlines.
- Adaptable to evolving workloads and comfortable working collaboratively with multiple stakeholders and clients

What we give you:

- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

## Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click [here](https://www.sonymusic.com/privacy-policy/) to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Please note that applicants must be at least 18 years of age.

## About The Orchard

## Company Overview
- **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry.
- **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment)
- **Headquarters**: New York, New York, USA
- **Founded**: 1997
- **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker

## Core Business
- **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management
- **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders)
- **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values.

## Products & Services
- **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail.
- **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels.
- **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization.
- **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership).
- **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists.
- **Metal Injection**: An online metal music publication (owned by The Orchard).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation)
- **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally.
- **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership).
- **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico.

## Competitive Advantages
- **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies.
- **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management.
- **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models.
- **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility.
- **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance).

## Strategic Focus
- **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring.
- **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue.
- **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family.
- **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives.

## Why Work Here
- **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music."
- **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices.
- **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow."
- **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles.
- **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos.

## Sources
1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values
2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info
3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings
4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page
5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community
6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion
7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal
8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention

## Other roles at The Orchard

- [Senior Accountant – Finanzbuchhalter:in (m/w/d)](https://feeny.ai/job/senior-accountant-finanzbuchhalter-in-m-w-d-the-orchard-hamburg-pg8nq3dfqn2m) — Hamburg, Germany
- [Solutions Manager - The Orchard](https://feeny.ai/job/solutions-manager-the-orchard-the-orchard-berlin-ek8kbewz1613) — Berlin, Germany
- [VP, Commerce, Latin/Iberia - The Orchard](https://feeny.ai/job/vp-commerce-latin-iberia-the-orchard-the-orchard-miami-8xxa4x8scsgh) — Miami, FL
- [Business and Legal Affairs Manager, GSA](https://feeny.ai/job/business-and-legal-affairs-manager-gsa-the-orchard-berlin-yv0c3fw7yswa) — Berlin, Germany
- [Senior Coordinator, Corporate Communications & Publicity - The Orchard](https://feeny.ai/job/senior-coordinator-corporate-communications-publicity-the-orchard-the-orchard-wjqnfzxkcfst) — New York, NY
- [Manager, Relationship Manager, Argentina - The Orchard](https://feeny.ai/job/manager-relationship-manager-argentina-the-orchard-the-orchard-buenos-aires-6nd06yspa3qf) — Buenos Aires, Argentina
- [Jr. Manager, Solutions, Bogotá - The Orchard](https://feeny.ai/job/jr-manager-solutions-bogota-the-orchard-the-orchard-bogota-vw6ekszt2vr6) — Bogota, Colombia
- [VP, Commerce - Catalog - The Orchard](https://feeny.ai/job/vp-commerce-catalog-the-orchard-the-orchard-new-york-rk7kdrnjtre5) — New York, NY
- [Director, Marketing Strategist, Nashville - The Orchard](https://feeny.ai/job/director-marketing-strategist-nashville-the-orchard-the-orchard-nashville-mdbg9cw8rh9n) — Nashville, TN
- [Associate Director, Audience Development - The Orchard](https://feeny.ai/job/associate-director-audience-development-the-orchard-the-orchard-new-york-dsp6je8nbs0r) — New York, NY