---
title: 'YouTube Content Strategist at Martell Ventures'
canonical: 'https://feeny.ai/job/youtube-content-strategist-martell-ventures-kelowna-yrejbswb0et8'
type: 'job'
last_seen: '2026-09-14'
---

# YouTube Content Strategist at Martell Ventures

- **Company:** Martell Ventures
- **Location:** Kelowna, Canada
- **Posted:** 2026-06-19
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5272340008

## Job description

Location: In-Office Compensation: $80,000 - $90,000 CAD Base Salary + $18,000 variable

## About Martell Group

The [Martell Group](https://www.danmartell.com/) exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

[Why you shouldn't work here](https://www.dropbox.com/scl/fi/rsy73d1itjqqy1rwb8wox/Culture-Video.mp4?rlkey=nileibsbvmooe7uhfpuml3a2r&e=2&st=9kvtl6my&unfurl=slack_gen&dl=0) – Radical Transparency from our CEO

## About the Role

We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who deeply understands YouTube storytelling, audience psychology, content analytics, and channel growth, and can confidently tell us what needs to change in order to reach the next level.

You will be responsible for developing high-performing video concepts, analyzing channel performance, writing compelling scripts, and building a content strategy designed to generate millions of views while driving business growth. You should have a proven understanding of what makes viewers click, watch, engage, and return.

The ideal candidate has significant experience with YouTube content creation and understands the difference between creating videos and building a successful channel. This person will become a key creative partner to Dan, helping shape content strategy, improve storytelling, and potentially participate in content production and filming.

Candidates with backgrounds in film production, directing, documentary filmmaking, scriptwriting, or other storytelling-focused disciplines are strongly encouraged to apply.

## Responsibilities

Content Strategy & Channel Growth

- Develop and execute a long-term YouTube content strategy aligned with audience growth and business objectives.
- Identify high-potential content opportunities capable of generating significant viewership and engagement.
- Research trends, competitors, audience interests, and emerging opportunities within the YouTube ecosystem.
- Build content roadmaps and publishing strategies that support sustainable channel growth.

Ideation & Creative Development

- Generate original video concepts with strong viral and evergreen potential.
- Develop video ideas designed to achieve high click-through rates, audience retention, and viewer engagement.
- Create content frameworks that balance entertainment, education, storytelling, and business goals.
- Lead brainstorming sessions and continuously test new content formats and creative approaches.

Scriptwriting & Storytelling

- Write and refine compelling video scripts, outlines, and story structures.
- Craft strong hooks, narrative arcs, pacing strategies, and calls-to-action.
- Ensure every piece of content is optimized to maximize audience retention and watch time.
- Elevate the overall storytelling quality of the channel.

Analytics & Optimization

- Analyze channel performance, audience behavior, and video-level analytics.
- Use data to identify growth opportunities and improve future content performance.
- Monitor key metrics including click-through rate, retention, watch time, subscriber conversion, and audience engagement.
- Translate insights into actionable recommendations for content, packaging, and production improvements.

Creative Leadership

- Act as a strategic advisor on all YouTube content decisions.
- Provide recommendations on what content, messaging, and formats should evolve as the channel grows.
- Collaborate closely with Dan and the broader content team to improve content quality and performance.
- Potentially assist with filming, directing, or content production as needed.

## Qualifications

Required

- 3+ years of experience developing, producing, or managing YouTube content with demonstrated results.
- Strong understanding of YouTube analytics, audience retention, click-through optimization, and channel growth strategies.
- Proven experience writing scripts and developing high-performing video concepts.
- Exceptional storytelling instincts and understanding of audience psychology.
- Ability to identify trends while balancing evergreen content opportunities.
- Strong analytical skills with the ability to turn data into strategic recommendations.
- Excellent communication and creative leadership abilities.

## Preferred

- Experience working with creator brands, personal brands, media companies, or educational content channels.
- Background in film production, directing, screenwriting, documentary production, journalism, or related storytelling fields.
- Experience helping grow a YouTube channel from early-stage to significant audience scale.
- Familiarity with production workflows, filming, and creative direction.
- Personal content creation experience or successful management of a YouTube channel is considered a strong asset.

## About Martell Ventures

## Company Overview
- **One-liner**: Martell Ventures is an AI-first venture studio that co-founds new AI-native software companies with experienced operators, providing distribution, playbooks, infrastructure, and capital.
- **Entity Type**: Private (Venture Studio – not a fund or accelerator)
- **Headquarters**: Kelowna, British Columbia, Canada
- **Founded**: Not publicly available (studio launched in recent years; 15 companies built in 13 months as of mid-2025)
- **Founders**: Dan Martell (Founder & CEO of Martell Media / Martell Ventures); Roddy Awad (Managing Partner)

## Core Business
- **Primary industry**: AI Venture Studio – incubating and co-founding B2B SaaS companies for SMBs
- **Target customers**: Experienced operators (founders, CEOs, CTOs, founding engineers) who want to build AI-first products for small and mid-size businesses
- **Mission / Purpose**: “Become the global leader in AI-powered SMB innovation.” [ventures.danmartell.com](https://ventures.danmartell.com/)

## Products & Services
- **Venture Studio (Co-founding Partnership)**: Martell Ventures co-founds ventures with operators who have already achieved $100K MRR and a tech team. The studio provides equity partnership, a proprietary AI infrastructure stack (23 apps, 26 APIs, 91,000+ lines of automation), 350+ documented growth playbooks, and access to a 10M+ owned audience across social channels. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI Infrastructure (The Stack)**: An internal “AI OS” that includes tools like an AI CTO activated by voice, designed to accelerate product development from day one. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Distribution Layer**: Ventures gain access to Dan Martell’s 10M+ followers across YouTube, Instagram, TikTok, Facebook, and LinkedIn for co-creation and go-to-market. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Playbooks**: 350+ playbooks documented across 20 years of operating SaaS companies (three exits, 70+ angel investments including Intercom, Udemy, xAI). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Market Standing
- **Valuation / Market Cap**: Not disclosed (studio targets $25 billion in enterprise value across its portfolio in the long term) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Key Metric**: Total ventures launched – 15 companies in 13 months (as of mid-2025) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Notable Investors / Partners**: Not a fund; Martell Ventures is operator-partnered. Dan Martell has personally invested in Intercom, Udemy, and xAI. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Signals**: Rapid studio output (15 ventures in 13 months); minimum traction requirement of $100K MRR for co-founders; global founder applications accepted (not limited to Canada). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Competitive Advantages
- **Operator co-founders, not advisors**: Martell Ventures takes equity and works alongside founders long-term, unlike accelerators that offer only a 3-month program and demo day. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI-first infrastructure from day one**: All ventures are built on a custom AI stack (voice-activated AI CTO, 23 apps, 26 APIs) rather than bolting AI onto existing products. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Owned audience of 10M+**: Distribution is built into the studio model, not purchased as ads. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **350+ documented playbooks**: Based on 20 years of operating SaaS companies and coaching hundreds of founders to $1M–$50M ARR. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Strategic Focus
- **Current priorities**: Continue co-founding AI-native SMB software companies at high velocity. Focus on operators who have already achieved product-market fit ($100K MRR) and are ready to rebuild from AI-first principles. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Direction**: Scale the studio model globally, expand the AI OS, and deepen the playbook library. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Why Work Here
- **Culture**: High-performance, no politics, direct communication. “Move fast, make decisions, own the outcome. No red tape.” [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Remote / Hybrid Policy**: Some roles are fully remote (e.g., Performance Marketing Manager, Marketing Virtual Assistant in LATAM); others require in-studio presence in Kelowna, BC (e.g., Automation & AI Engineer, Business Lead, Shortform Creative Lead). [danmartell.com/careers](https://www.danmartell.com/careers/) and [greenhouse.io](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)
- **Perks**: Health benefits (full coverage), unlimited PTO, annual stipend for learning and growth, paid test project during hiring, real ownership and upside (equity + cash) for co-founders. [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Engineering Culture**: AI-first engineering mindset; founding engineers work with LLMs, agents, and modern AI tooling to ship products inside 60 days. [danmartell.com/careers](https://www.danmartell.com/careers/)

## Sources
1. [ventures.danmartell.com](https://ventures.danmartell.com/)
2. [danmartell.com/cofounder](https://www.danmartell.com/cofounder/)
3. [danmartell.com/about](https://www.danmartell.com/about/)
4. [danmartell.com/careers](https://www.danmartell.com/careers/)
5. [greenhouse.io - Jobs at Martell Ventures](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)

## Other roles at Martell Ventures

- [House Manager](https://feeny.ai/job/house-manager-martell-ventures-kelowna-89g6hjnbtgvw) — Kelowna, Canada
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- [Head of Revenue](https://feeny.ai/job/head-of-revenue-martell-ventures-kelowna-5hrkryz56a2a) — Kelowna, Canada
- [Senior Sales Representative](https://feeny.ai/job/senior-sales-representative-martell-ventures-kelowna-nbbzjeczqw2h) — Kelowna, Canada
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