Associate Director, Domestic Marketing at Sony Music (Dubai, United Arab Emirates)
Sony Music· Dubai, United Arab Emirates·
Job description
As Associate Director, Domestic Marketing, you will lead innovative marketing strategies that elevate Sony Music's domestic artist roster and drive audience growth across streaming, social, and digital platforms.
Working at the intersection of music, culture, technology, and commerce, you will shape breakthrough campaigns, develop strategic partnerships, and create impactful fan experiences that accelerate artist success across the Middle East.
What you'll do:
- Develop and execute full-scope integrated marketing campaigns for domestic artists, maximizing reach, engagement, and commercial performance across streaming and digital platforms.
- Lead social media, content development, digital advertising, streaming marketing, and CRM initiatives for assigned artists and projects.
- Build comprehensive campaign timelines, content strategies, and activation plans aligned with artist and business objectives.
- Deliver innovative and culturally relevant marketing ideas that resonate with fans and strengthen artist brands.
- Ability to work with data and utilize it in the decision making.
- Build artist strategy and brand for emerging artists.
Artist & Stakeholder Management
- Partner closely with artist managers and key stakeholders including touring teams, publicists, promoters, and brand partners to ensure campaign success.
- Collaborate with internal teams across A&R, Commercial, Sales, Creative Services, Finance, and Operations to deliver best-in-class campaigns.
- Secure artist and partner buy-in for marketing initiatives and oversee flawless execution across all touchpoints.
Partnerships & Business Development
- Develop strategic partnerships with digital service providers (DSPs), brands, media agencies, and other key partners to expand audience reach and unlock new opportunities.
- Support commercial initiatives and identify innovative opportunities that generate incremental revenue and drive artist visibility.
- Maintain strong relationships with key promotional partners and collaborate on exclusive campaigns, content, and events.
Analytics & Performance
- Monitor streaming, audience, and campaign performance across platforms to identify trends and optimize marketing effectiveness.
- Conduct post-campaign analysis and provide actionable insights to stakeholders, ensuring continuous improvement and commercial impact.
- Manage campaign budgets effectively while ensuring objectives and ROI targets are achieved.
Innovation & Market Intelligence
- Stay ahead of emerging digital trends, technologies, fan behaviors, and platform developments across the Middle East and global music landscape.
- Translate market insights into innovative marketing opportunities that enhance audience engagement and artist growth.
Who you are:
- 8+ years of experience in music, entertainment, digital media, marketing, brand partnerships, or related industries, with strong knowledge of the Middle East media and entertainment landscape.
- Proven track record of developing and executing successful marketing campaigns that drive audience growth and commercial results.
- Deep understanding of digital marketing, social media platforms, streaming ecosystems, consumer behavior, and campaign analytics.
- Strong commercial acumen with the ability to build partnerships, identify business opportunities, and influence stakeholders.
- Excellent communication, presentation, and relationship-building skills, with experience working across diverse cultures and teams.
- Well-versed in social media platforms and digital ecosystems across the Middle East and international markets.
- Fluent in English and Arabic.
- Passionate about music, entertainment, culture, and innovation
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day.
- A modern office environment designed for you, empowering you to bring your best.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt and create what happens next.
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
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Why work at Sony Music
- Culture: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- Career development: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- Remote / Hybrid / Office: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- Perks: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- Engineering & Data: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.