Associate PMM — Tetriz at Workloom (Bengaluru, India)
Workloom· Bengaluru, India·
Role details
Job description
About Tetriz
Tetriz helps engineering orgs become AI-native, faster. Observability that turns AI blind spots into measured signals, coaching that improves how engineers direct AI, and governance that catches risk without surveillance.
The role
This is an Associate Product Marketing Manager (APMM) role.
Most of our marketing already runs on AI agents. We have a content engine built on Claude (for SEO blogs, founder LinkedIn content, Reddit programs, YouTube scripts), outbound infrastructure on Apollo/Hubspot, and competitive intelligence workflows.
If your instinct when given a repetitive task is "I should build a skill/workflow for this," you'll fit. If your instinct is to open a blank doc, this will frustrate you.
What you'll own
- Content engine
- Run the SEO blog pipeline end to end: briefs, drafts, editorial QA against our standards, publishing, and refresh cycles
- Ship LinkedIn posts and company page content on a weekly calendar
- Draft and iterate YouTube scripts, titles, descriptions, and thumbnails for CTR
- Keep website and landing page copy current; run CRO experiments as traffic scales
- Outbound and growth ops
- Own the email and social media outbound machine: Sequences, list building and enrichment, deliverability hygiene
- Experiment with new outbound channels every quarter
- Track and report campaign performance weekly; kill what's not working
- Launch and channel presence
- Run launch-week execution, across relevant platforms.
- Build and maintain our G2 and Capterra presence: profile setup, review generation campaigns, response management
- Engage in relevant communities where our buyers actually are
- Lifecycle and customer marketing
- Own the PLG email lifecycle: onboarding nurture for new signups, activation prompts, and executive-facing ROI report emails
- Produce case studies and capture named customer quotes from active deployments
- Keep sales assets current: pitch deck updates, one-pagers, battlecards, teaser video iterations.
What we need
- 2–3 years in B2B marketing execution. SaaS strongly preferred, dev-tools or selling-to-engineers a big plus
- AI-native. You use Claude, ChatGPT, or Cursor daily as a working tool, not a novelty. You can show us prompts, workflows, or agents you've built to do your job faster. This is the single biggest filter.
- Strong communication skills. You'll edit AI output for a technical US audience, you need the judgment to catch what's generic, wrong, or off-brand
- Ops discipline. Outbound infrastructure fails quietly. You check the dashboard before anyone asks
Nice to have: experience with Apollo.io, Hubspot or similar sales engagement tools, basic SEO fundamentals, familiarity with the developer tools ecosystem, video editing basics.
What you'll get
- A front-row seat to a US GTM launch, working directly with the founders
- The most AI-leveraged marketing stack you'll find at any company this size, you'll build skills most marketers won't have for years
- Real ownership from week one. No approval chains, no busywork
Why work at Workloom
- Culture highlights: Start-up environment with a strong builder mindset; team of experienced founders who built and scaled a major fintech product; emphasis on using AI leverage in all workflows.
- Remote/hybrid/office policy: Roles are a mix – on-site (Bangalore), hybrid, and some remote. The majority of openings are on-site (83% according to one search snippet).
- Notable perks or engineering culture: Engineers are expected to treat ML systems as their primary craft while being willing to do whatever the product needs. The selection process includes technical interviews and a take-home assignment. The company aspires to an inclusive culture and hires solely on merit.