
Chief Marketing Officer at Bjak (United States)
Bjak · United States·
Role details
Bjak at a glance
Southeast Asia's largest online insurance comparison platform, letting users compare, buy and renew insurance and roadtax from 16 insurers in one place.
Bjak is a BNM-licensed online marketplace where Malaysians compare quotes from 16 insurers and takaful operators, then buy and renew car, motorcycle, travel, life, medical and home insurance online. It bundles roadtax renewal, roadside assistance, car repair booking and AI tools around the core comparison engine.
Job description
About ActAI
There are over 5 billion users using basic applications today such email, notes, tasks, calendar and they're not AI-native. Our mission is to build proactive applications for anyone in the world, who are not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting. Our product focuses on achieving high reliability for long-running workflows, persistent context, and real-world task completion. We believe products will greatly reduce hallucinations. Our objective is to organise anyone's life, allowing us all to spend time on valuable and meaningful things
About the Role
The CMO will own customer growth and marketing across the group's portfolio of consumer businesses. The role covers both building scalable acquisition engines and improving how our products acquire, activate and retain users.
What you will be doing
- Own customer acquisition, activation, retention and marketing efficiency across group products.
- Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
- Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
- Work directly with product teams on onboarding, conversion, engagement and growth loops.
- Launch new products and brands and build their initial acquisition engines.
- Build measurement and experimentation systems to understand what drives growth.
- Recruit and develop growth and marketing leaders across businesses.
What you will need
- Strong track record scaling consumer technology, fintech or internet products.
- Strong understanding and track record of building brands and winning campaigns
- Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
- Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
- Strong performance marketing capability combined with good product judgement.
- Ability to diagnose growth problems directly from customer and performance data.
- Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.
Why work at Bjak
- Culture: “Results first” – outcomes over effort; direct feedback; flat organization with minimal bureaucracy; high ownership and speed.
- Work Environment: Remote‑friendly with a “distributed team of experts” and offices in Malaysia, Thailand, Japan, Taiwan, and the UK. Recruiting globally.
- Engineering Focus: Lean, autonomous teams that prioritise product excellence and swift delivery.
- Career Growth: Rapidly scaling company with 356 open roles (including Lead, Founder’s Office, iOS Engineer, DevOps, ML Engineer) – opportunities for impact and advancement.
- Note on Employer Rating: Current Glassdoor-style rating is 2.3/5 (198 reviews) – potential concerns around work‑life balance and compensation. Candidates should verify recent employee sentiment during interviews.