
Creative Strategist at inBeat Agency (, NC)
inBeat Agency· , NC·
Role details
Work type
Remote
Employment
Full-Time
Job description
About the role
We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands. We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way! We’re looking for a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.
What You’ll Do
- Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
- Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
- Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
- Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
- Write and guide performance copy that is structured, intentional, and measurable.
- Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
- Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
- Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
- Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
- Stay current on platform changes, creative formats, and performance trends that materially impact results.
What we’re looking for
- Exceptional writing ability, ideally in short-form, digital-first content.
- A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.
- Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.
- Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
- Genuine interest in mentoring others and raising the overall quality bar.
- Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
Must haves
- Fluency in written and spoken English is required.
- Experience developing performance-driven creative for paid social or digital channels.
- Strong comfort interpreting performance data and using it to guide creative direction and iteration.
- Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.
Nice to have
- A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.
- Experience working closely with media buyers or growth teams.
- Familiarity with structured testing frameworks and creative systems.
Why this role (benefits)
- Unlimited Time Off & Sick Days
- Flexible hours
- Fully remote (with the possibility to work from anywhere)
- Global pods (meet creatives from all around the world)
- High opportunity for growth!
Why work at inBeat Agency
- Culture: Rated 4.2/5.0 on employer review sites, with strong scores for work-life balance (4.1) and culture (4.1). Described as a “small, close-knit team of creatives.”
- Remote/Hybrid: Fully remote with team distributed across 25+ countries. Flexible working environment.
- Notable perks: Autonomy in roles (e.g., “full ownership from day one”), opportunities to work with major consumer brands, rapid career growth in a scaling agency.
- Engineering/creative culture: Emphasis on data-driven decision making; tools include Figma, Klaviyo, Google Analytics, HubSpot, and a wide modern tech stack. Strong investment in continuous learning and iteration.