General Manager (Thailand) at Blood (Bangkok, Thailand)General Manager (Thailand)

We’re looking for a business athlete to lead and scale our Thailand operations. As Country GM, you’ll own the full P&L for Thailand and be accountable for growth, retail excellence, team building, and local execution. You’ll be part commercial operator, part culture carrier, and 100% committed to making periods unapologetically real in Thailand.

We’re not just looking for a manager. We’re looking for someone who obsesses over shelves, sales, and stories,  someone who wants to lead a challenger brand to win against giants.

What you will do:

💰 Sales & Commercial Growth

- Drive topline and bottomline growth across all channels (modern trade super/hyper, ecommerce, CVS, etc.)

- Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements

- Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution

🧩 Team & Org Leadership

- Set clear goals, coach team members, and maintain a high-performance and core-value centric culture

- Hire, retain, and develop local talent with strong values and executional hunger

🔍 Retail & Execution Excellence

- Ensure we win at the shelf,  on-shelf availability, pricing, promo tags, POSM execution

- Build intelligence from ground merchandising and shopper feedback into real actions

- Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground

🧠 Market Strategy & Localisation

- Localise regional marketing and product plans to suit Thailand consumer needs

- Own launch strategy for new products with excellence in trade and shopper activation

- Identify growth levers and whitespace in categories like sanitary pads, panty liners, overnight pants, and more

🧾 P&L Ownership & Ops

- Own the Thailand P&L and work with Finance and HQ to manage budgets and forecasts

- Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability

- Ensure smooth logistics, importation, warehousing, and distributor operations

What you will bring:

- 10-15+ years of relevant experience in FMCG or consumer, (preferably with exposure to MT key account management and/or operating in high-growth environments)

- Proven leadership experience managing teams and delivering business targets

- Deep understanding of Thailand’s retail landscape, especially minimart chains and modern trade

- A highly organized, independent problem-solver who thrives in fast-paced, high-growth environments with a bias for action, and an open-minded spirit

Why Join Us? Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia. If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up

Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.

Strong backing - We are funded and backed by top angel investors in SE-Asia.

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.