Global Head of Marketing at Coins.ph (Singapore)
Coins.ph· Singapore·
Role details
Work type
Hybrid
Employment
Full-Time
Job description
Responsibilities
- Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
- Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
- Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
- Manage the global community to drive the user growth to work with the local teams.
- Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
- Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.
Requirements
- 8+ years of experience in marketing within an agency, tech company, or financial services organization.
- Must to have crypto industry background.
- Experienced in Philippines market, and others such as EU, AU, Asia.
- 2+ years in managing global crypto marketing team.
- Tough, practical and flexible leader who can thrive in a very high-pressure environment.
Why work at Coins.ph
- Culture & Flexibility: Flexible work arrangements (hybrid/remote options reported); work-from-equipment provided; a culture built on trust.
- Benefits: Comprehensive HMO for employees and dependents (dental, vision, mental health support); 15 vacation days, 15 sick days, birthday leave, quarterly mental health day; continuous learning and career development programs.
- Growth: Fast-growing startup with 200+ active openings; yearly headcount growth of 15.7%; roles span engineering, compliance, product, sales, and operations.
- Compensation: Competitive base plus performance-based rewards; salary data indicates operations roles around ₱336K/month and manager roles around ₱1.32M/month (though actual offers vary).
- Engineering culture: Emphasis on Web3 and blockchain; product teams work on compliance/risk platforms, trading UX, and backend infrastructure.