Global Marketing Automation & Marketo Manager at UiPath (Bucharest, Romania)Global Marketing Automation & Marketo Manager

Life at UiPath The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you?

At UiPath, we believe in the transformative power of automation to change how the world works. To support our global growth, we’re looking for a Marketing Automation Manager who will own the execution, optimization, and governance of marketing programs in Marketo, with email marketing as a core, but not exclusive, component of the role. As a Global Marketing Automation & Marketo Manager, you will be responsible for end-to-end campaign execution in Marketo, including program setup, smart campaigns, lifecycle statuses, integrations, and reporting. Approximately 60% of your work will focus on email marketing, with the remaining scope covering broader marketing automation strategy, program architecture, and operational excellence. You’ll partner closely with Demand Generation, field Marketing, ABM, Events, and Partner Marketing teams to ensure campaigns are built correctly, tracked accurately, and optimized for performance. This is a senior Individual Contributor role.

• Marketing Automation & Program Management
• Own the build and execution of Marketo programs, including event, webinar, gated content, ABM, and partner campaigns
• Design and maintain program structures, channels, statuses, and smart campaigns: -Ensure accurate lead flow, scoring, lifecycle progression, and attribution -Validate integrations, tracking, and data flow prior to campaign launches
• Email Marketing (≈60% of role): -Build, deploy, and optimize email campaigns using Marketo templates and best practices -Advise stakeholers o email strategy, segmentation, cadence, and messaging -Customize templates using HTML/CSS when needed -Conduct A/B and multivariate testing across subject lines, content, CTAs, and timing
• Campaign Execution & QA -Implement best practices for QA, approvals, and launch readiness -Partner with stakeholders to translate campaign requirements into scalable automation -Ensure all programs align with global brand guidelines and email standards
• Reporting & Optimization -Analyze campaign and email performance to deliver actionable insights -Maintain weekly and monthly KPI reporting -Continuously optimize campaigns to improve engagement, conversion, and pipeline impact
• Compliance & Governance -Ensure compliance with GDPR, consent management, and email regulations -Apply Marketo best practices for data hygiene and list management

• 3+ years of hands-on Marketo experience (required)
• Strong expertise in:
• Marketo programs, channels, and statuses
• Smart campaigns and operational workflows
• Email marketing execution and optimization
• Solid understanding of demand generation and lifecycle marketing
• Experience with segmentation, testing strategies, and performance analysis
• Comfortable with HTML/CSS for light email customization
• Strong collaboration and stakeholder management skills
• Detail-oriented, process-driven, and results-focused
• Marketo or email marketing certifications are a plus

Why this role is different? This role is not just an email execution role. You will be a Marketo expert and trusted automation partner, helping shape how campaigns are built, tracked, and scaled across the business.

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned. Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected. We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.