Feeny
Easygenerator

Head of Demand Generation (Remote, Europe) at Easygenerator (Portugal)

Easygenerator· Portugal·

Role details

Work type
Remote
Employment
Full-Time
Level
VP / Head of

Job description

The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

Core Responsibilities Demand Engine & Pipeline

  • Own paid, organic, website, and conversion channels.
  • Translate growth targets into clear priorities and roadmaps.
  • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion

  • Lead website structure, messaging, UX, landing pages, and CRO.
  • Partner with PMM to ensure clear, differentiated positioning.
  • Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth

  • Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
  • Optimize for pipeline and revenue impact with strong attribution visibility.
  • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design

  • Lead revenue-focused content aligned to buyer journey and enterprise sales.
  • Ensure digital design supports differentiation, clarity, and conversion.

Revenue & Analytics

  • Own marketing-sourced pipeline targets and key revenue KPIs.
  • Build quarterly growth plans and improve funnel bottlenecks.

Team Leadership

  • Lead paid, content, web, and design teams.
  • Establish scalable processes and experimentation frameworks.
  • Partner closely with PMM, Revenue, and Leadership.

Qualifications

  • 5+ years in B2B SaaS digital growth; 2+ years team leadership.
  • Proven pipeline growth and €2M+ budget ownership.
  • Strong expertise in paid, CRO, and SEO/GEO.
  • Editorial judgment, digital design understanding, and enterprise sales awareness.
  • Analytical and commercially driven.
  • Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.

Preferred

  • Experience in 20M–100M ARR SaaS.
  • International SaaS exposure.
  • Close collaboration with PMM and Commercial teams.

Why work at Easygenerator

  • Culture: Fast‑paced, customer‑value‑first environment with principles like “we keep the speed: launch, learn and iterate” and “we challenge constructively”.
  • Team: 45 nationalities across offices in Dubai, Rotterdam, Alexandria, Cape Town, Zhytomyr, and remote hubs in Colombia and the Philippines. Hybrid and remote options available depending on location.
  • Growth: Emphasis on internal learning – revenue enablement team provides training, and the tech team shares knowledge through structured processes. External support is available when needed.
  • Perks: Hands‑on experience with the latest AI technologies; career pathing encouraged; award‑winning learning environment.
  • Work mode: Remote‑friendly; some offices are hybrid (e.g., Dubai), others fully remote.

Application questions