Feeny
Ello

Lead Graphic Designer at Ello (San Francisco, CA)

Ello· San Francisco, CA·

Role details

Employment
Full-Time

Job description

Job Description

Lead end-to-end design across product, brand, and user experience for children’s education app, including product research, prototyping, playtesting, iteration, and developer handoff to create engaging, educational, and conversion-focused experiences. Conduct brand and user research to define personas and inform design decisions, while continuously expanding product features in collaboration with literacy experts and engineers. Develop and maintain a cohesive brand identity and design systems through market research, concept creation, and testing, ensuring consistency across all touchpoints. Design and optimize web interfaces and onboarding flows using UI/UX principles to enhance usability and conversion, partnering closely with marketing and development teams. Create and animate brand characters and UI assets to drive engagement, while also supporting marketing and internal initiatives through landing pages, printed materials, and cross-functional design guidance to maintain brand consistency.

Requirements

Bachelor’s or foreign equivalent in Graphic Design, Human Computer Interaction or closely related design field and 2 years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related role.

Alternatively, will accept four years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related.

The position requires the following special skills: Two (2) years experience with: (i) Web Design; (ii) Brand research, market analysis, brand identity, concepts and implementation; (iii) Adobe Creative Suite - Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Adobe Acrobat; and (iv) Figma and LottieFiles; One (1) year experience with (i) Product Design, including user research, wireframing, prototyping, interaction design, and development of user flows for digital products or platforms; (ii) UI/UX design, including prototyping and user flows, preparing assets for testing; and (iii) Illustration and animation work.

Any suitable combination of education, training or experience is acceptable.

Salary

$161,387 to $200,000 per annum

Work Location

24 Shotwell Street, San Francisco, CA 94103

Apply

To apply, please submit your application through this link jobs.ashbyhq.com/application.

At Ello, diversity is a moral imperative and a competitive advantage. We do not discriminate based on race, religion, skin color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to assess skills and experience directly. If you need accommodations throughout the interview process, please contact recruiting@ello.com.

Why work at Ello

  • Mission-driven: Everyone at Ello is dedicated to solving one of the most important issues – ensuring all children learn to read, with a strong sense of purpose.
  • Culture of Care: Small, tight-knit team that values honesty, empathy, and diversity; team members are encouraged to bring their whole selves to work.
  • Impact & Delight: Work combines urgent social impact with making learning fun for children.
  • Work policy: Hybrid/office presence in San Francisco and Nairobi; roles are listed with location requirements (e.g., Product Manager in Nairobi, AI/ML Engineer in SF).
  • Notable perks: Not explicitly listed, but the company is a Public Benefit Corporation, and the engineering culture emphasizes AI/ML innovation and real-world impact.

Application questions