Base Power Company

Marketing Intern at Base Power Company (Austin, TX)

Base Power Company· Austin, TX·

Role details

Work type
Onsite
Employment
Internship

Base Power Company at a glance

Base Power installs home batteries and sells below-market energy in Texas, earning its margin from the grid instead of your bill.

Base Power is a next-generation power company that installs whole-home backup batteries and sells fixed-rate, below-market electricity to homeowners, primarily in Texas. It coordinates its fleet of distributed batteries as a single grid asset, earning revenue from wholesale energy markets so it can keep customer rates low.

$1.3B raised · latest: Series C · $1B · October 2025 · backed by Addition, Andreessen Horowitz, Thrive Capital, Lightspeed Venture Partners

Job description

About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

About the Role

As a Marketing Intern, you'll join our Go-To-Market (GTM) team, gaining practical experience in marketing, from campaigns to member acquisition.

What You'll Do

  • Help execute go-to-market strategies to improve member acquisition.
  • Build and maintain relationships with members, ensuring a positive member experience.
  • Analyze member interactions and campaign performance using HubSpot and other tools.
  • Work with the marketing team to hit campaign goals and improve the funnel.
  • Research target segments and help launch marketing campaigns to generate inbound leads.
  • Support outbound efforts alongside the sales team.

What You'll Bring

  • Interest in members, marketing, and relationship building.
  • Understanding of technology marketing and software products.
  • Strong communication skills in English, both verbal and written.
  • Ability to provide good member service and build rapport with clients.

Preferred Skills

  • Familiarity with HubSpot (or other CRM systems) and Zapier.
  • Relevant experience.

About the Team

The Growth team sets the pace for how fast Base can deliver affordable, reliable power to the people who need it. We operate as one team across marketing, sales, support, product, and design, lean and high-ownership. Everything we build comes back to one question: are we solving people's problems? We're building the world's most beloved company.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

Our Values

  • First Principles Thinking: Question assumptions. Principles > rules.
  • Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
  • Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
  • Everyone’s an Owner: Follow through on commitments and own results.
  • Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
  • Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
  • Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.

Do the best work of your life at Base.

Why work at Base Power Company

  • Culture: Described as "intense, fast-paced, and deeply mission-driven." The company demands high output, ownership, and a bias toward action. It's explicitly stated as "not for everyone, and that's by design." This is a high-ownership, low-ambiguity environment.
  • Work Model: On-site at Base HQ in Austin, Texas. Proximity to the product and team is central to how they move fast. "Do I need to be based in Texas? Yes."
  • Hiring Speed: Fast process — aim for 1st conversation to offer in ~2 weeks.
  • Interview Process: 3-4 hour on-site including technical assessments and behavioral/team conversations. Focus on "how [you] approach problems, communicate tradeoffs, and collaborate."
  • Non-traditional backgrounds: Explicitly welcome: "We care about what you've built and how you think, not the logos on your resume. Some of our best people came from non-traditional paths."
  • Engineering Culture: Heavy focus on hardware + software + field operations. Talent sources heavily from Tesla, Anduril, SpaceX — firms known for hardcore engineering and manufacturing excellence. Roles span hardware engineering, firmware, software, manufacturing, field installation/service, operations, growth, and design.
  • Team Composition: ~29% of employees are in technical roles; ~15% in operations; significant representation of trades workers (11).
  • Notable Perks: Opportunity to work on physical infrastructure deployed at scale; chance to contribute meaningfully to grid modernization and American energy resilience.

Application questions