Optimisation Manager at VML (London England, United Kingdom / Manchester, United Kingdom)Optimisation Manager

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

We are looking for a Ecommerce Trading Manager/ Optimisation Manager to join us on a permanent or potentially contract basis.

Reporting directly to the Optimisation Lead, you will drive the daily commercial performance and onsite execution of our online channels using our Rapid Iteration & Execution framework. Sitting at the intersection of commercial trading, analytics, customer experience, and execution, you will translate real-time trading metrics into live, revenue-generating site updates.

Collaborating closely with Paid Media, CX/Design, Development, and Merchandising teams, you will combine commercial acumen with hands-on site management tools to maximize sales, conversion performance, customer engagement, and channel profitability.

1. Onsite Trading, Merchandising & Campaign Execution

• Daily Trade Execution: Own daily commercial performance across key e-commerce metrics, including Revenue, Web Traffic, Conversion Rate, Average Order Value (AOV), and Product Availability.
• Roadmap & Content Execution: Build, launch, and QA weekly site updates, visual merchandising, site banners, landing pages, and promotional campaigns across digital channels.
• Customer Journey & Promo Management: Maintain friction-free customer journeys across key landing pages, category pages, and checkout flows, executing promotional plans at pace to drive profitable sales growth.
• Audience Targeting & Segmentation: Leverage Customer Data Platforms (CDPs) and web analytics to segment dynamic audiences and deploy targeted commercial messaging.

1. Commercial Insights, Analytics & Platform Operations

• Real-Time Performance Monitoring: Track live web traffic, customer behavior, and sales data to spot performance drops, inventory issues, or immediate high-potential commercial opportunities.
• Actionable Reporting: Synthesize web analytics into clear trade recommendations for weekly performance reviews, demonstrating commercial ROI and revenue uplift.
• Platform & Data Quality: Act as super-user for our CMS, e-commerce, and analytics stack (e.g., GA4, Adobe Analytics, Salesforce, Shopify), ensuring accurate tagging, event tracking, and content integrity.
• AI & Automation: Leverage AI and self-service analytics tools to accelerate commercial decision-making and streamline daily reporting.

1. Cross-Functional Coordination & Delivery

• Stakeholder Alignment: Act as the operational hub, collaborating daily with Copywriters, Designers, Developers, Paid Media, CRM, and Merchandising to coordinate rapid asset production and deployment.
• Action Ownership: Track trading actions from insight through to live deployment with clear owners, timelines, and commercial accountability.

• Commercial & E-Commerce Background: Proven experience in e-commerce trading, digital merchandising, or commercial analytics, with a strong understanding of online retail drivers (revenue, traffic, conversion, margin).
• Technical Platform Toolset: Hands-on experience with enterprise CMS and e-commerce platforms (ideally Adobe) and web analytics suites (GA4, Adobe Analytics, Amplitude). CDP familiarity and basic HTML/CSS/JS knowledge are pluses.
• High-Velocity Mindset: Agile, highly organized, and thriving in fast-paced retail environments with a focus on rapid execution and immediate commercial impact.
• Analytical & Collaborative: Skilled at turning complex data into clear business decisions while effectively coordinating cross-functional technical, creative, and commercial teams.

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process:

To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact  the outcome of the interview process"

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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