Performance Marketing Manager at Bigger Games (Istanbul, Turkey)
Bigger Games· Istanbul, Turkey·
Role details
Competitive Compensation · Health Insurance With Unlimited Coverage · Opportunities To Attend Global Conferences · Relocation Support
Summary
The Performance Marketing Manager establishes and executes strategies to reach millions of users, optimizing campaigns across ad networks like Facebook and Google. This role involves data-driven decision-making, testing new tactics, and collaborating with marketing artists to improve user acquisition and monetizatio...
Job description
We're looking for a Performance Marketing Manager responsible for establishing and executing strategies to touch millions of users, working with a talented team. At Bigger Games, we aim to reach millions of users, and our Marketing team is the key player that will help us fulfil this mission.
If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!
ABOUT THIS ROLE
- Manage and optimize all campaigns on all channels, such as Facebook, Google, and other ad networks, by data-driven decisions.
- Constantly test new tactics, new campaigns, and new ad networks to improve the UA process.
- Work closely with ad networks and manage the relationships
- Analyze the UA data and identify the growth opportunities
- Understand the market dynamics, UA tools and users to improve the whole UA process
- Work together with marketing artists to create better-performing creatives
- Closely follow the competition and gather market intelligence to establish new best practices
- Optimize and track monetization channels to improve LTV
YOU COULD BE A GREAT FIT IF:
- University degree in Engineering, Mathematics, Economics or relevant fields
- 5+ years minimum relevant business / market experience
- Knowledge of how to do UA on ad networks such as Facebook, Google, AppLovin, etc.
- Outstanding analytical skills to make data-driven decisions and strength in data analysis
- A good sense of gameplay experience and special attention to detail
- Strong knowledge and interest in mobile gaming
- Being results-oriented and metric-driven
BONUS POINT IF
- You’re familiar with hybrid casual games and actively keep up with the latest trends. If not, now’s a great time to start!
- You’re curious about the gaming industry and eager to learn more.
- You enjoy working in fast-moving, dynamic environments.
BENEFITS
- Be part of a top-tier team, learn from the best, and create games players love.
- Competitive compensation.
- Health insurance with unlimited coverage.
- A beautiful, centrally located office in the heart of Istanbul.
- Opportunities to attend global conferences and stay connected with the industry
- Relocation support to make your move hassle-free if needed.
Why work at Bigger Games
- Culture: Values include user obsession, excellence, ownership, and honest feedback. The team describes a collaborative, ambitious environment where “we push limits, learn from each other, and grow through feedback.”
- Office & location: Centrally located in Istanbul (Şişli), with a modern office designed for creativity and collaboration. The company also has a small presence in the UK, Singapore, and the US.
- Team events: Regular off-sites (e.g., annual summer retreat in Akyaka), game jams, and industry conferences (EGX 2025).
- Growth opportunities: With a headcount of ~54 and active hiring (4 open roles as of mid-2025), new hires can have outsized impact. Roles include Data Scientist, Senior Game Developer, 2D Game Animator, and Software Engineer, Performance Marketing.
- Remote/hybrid: Not explicitly stated, but the culture appears office-first in Istanbul; some roles may allow flexibility.