Product Marketing Manager at Raspberry AI (New York, NY)Product Marketing Manager

New York, NY · Full-Time · Marketing

Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.

We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit raspberry.ai raspberry.ai.

• Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.
• Bias to solution: We're solutions-oriented at heart. We go beyond identifying problems to actively unblocking ourselves and others.
• Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.
• Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.
• 1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.
• AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work.

• Innovative culture: A generational opportunity to define the role of AI in one of the world's largest industries.
• Growth paths: Opportunities to drive impact well beyond your immediate role as the company scales.
• Learning & development: Annual discretionary stipend for professional development.
• Annual company offsite: We bring the whole team together once a year

Position & Messaging (Core Focus): Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.

Go-to-Market Strategy: Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.

Market & Customer Research: Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.

Content & Campaign Support: Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.

Competitive Intelligence: Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations. Invent capabilities the team doesn't have yet — a competitive-intel agent that updates battlecards in real time and flags shifts before the next sales call, a system that turns every customer story into distribution-ready content, a sentiment-monitoring pipeline across customer and market signals

Launch new products to market: Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.

• Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings
• Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
• Attend customer-facing meetings and events when marketing presence adds value

• 5+ years product marketing experience, ideally at B2B SaaS startup or AI company (fashion/retail/creative tech a plus)
• Proven ability to develop positioning and messaging that drives pipeline
• Strong strategic instincts paired with ability to execute
• Experience building GTM plans for product launches

• Competitive salary and equity options
• Comprehensive benefits package including health, dental, and vision insurance
• Opportunity to work on cutting-edge AI technology with a high-impact team
• Fully remote with a supportive company culture
• Be part of a rapidly growing company with significant growth potential

• The base salary range for this role is $150,000 – $190,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity.