Senior Copywriter at VML (Detroit Michigan, United States)Senior Copywriter

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.comand follow along on  LinkedIn #WeAreVML.

VML is searching for a SENIOR COPYWRITER

A Sr. Copywriter for our Detroit office, dedicated to supporting the Ford brand business and more specifically, the Ford aftermarket business across brand, product, digital, and 360 campaign work. You are a big‑idea generator—a highly conceptual thinker and storyteller who can translate strategic insights into compelling, culturally relevant narratives. You thrive inside a large, fast‑moving automotive account and help evolve how Ford shows up creatively across all channels through powerful, distinctive voice and messaging.

What you’ll do:

• Big idea thinking: Drive conceptually bold, strategically grounded ideas across Ford's varied portfolio,shaping narratives that elevate the brand and resonate with diverse audiences.
• Write: Develop clear, compelling copy across channels—including campaign platforms, scripts, digital experiences, social and point of sale—ensuring a consistent and distinctive voice.
• Collaborate: Partner with ACD Art and cross‑discipline teams to create and execute integrated campaigns that deliver on both creative excellence and business impact.
• Client Facing: Build trusted relationships with Ford partners and confidently present work, articulating both the creative idea and its strategic foundation.

Who you are:

• A Builder: Entrepreneurial and proactive, with the ability to concept and create momentum around ideas and bring others along.
• Open and collaborative: Thrive in cross‑office, cross‑capability environments, working seamlessly with strategy, design, production, and media. Ambitious: Passionate about pushing the work forward and exploring future‑leaning, proactive opportunities for the Ford brand and the aftermarket.
• Ego‑less: Hands‑on, team‑first, able to handle day to day routine tasks in addition to more conceptual work, committed to elevating both the work and those around you.

What you’ll need:

• Minimum 5 years of agency experience in copywriting or creative roles.
• A portfolio showcasing big ideas, strong conceptual thinking, and integrated campaigns across multiple channels. Expertise in writing across formats, including campaign platforms, scripts, digital, social, and experiential. Strong understanding of storytelling, tone of voice, and brand building.
• Ability to manage multiple workstreams and deliver high‑quality work under tight timelines. Profficent in the use of AI to help workflows and creative output.  Automotive experience preferred.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefitsfor more details.

_ $60,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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