Senior Marketing Manager - Affiliate & Strategic Partnerships at Wealthfront (Palo Alto, CA)
Wealthfront· Palo Alto, CA·
Role details
Job description
Wealthfront is seeking an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition. In this high-impact role, you will take full ownership of defining strategic focus areas, building actionable roadmaps, developing business cases, negotiating agreements and scaling high-performing partner channels. You will also expand Wealthfront's acquisition strategy into new sources of distribution. We are looking for a proactive leader who thrives in fast-paced, ambiguous environments—someone who combines strategic vision with operational resourcefulness to drive net-new client growth while streamlining internal workflows. This role reports directly to a Director of Paid Marketing. You’ll work closely with other members of the paid marketing team, and partners across the company in Product Marketing, Creative, Comms, DS and Engineering, among others.
Responsibilities:
- Define Partnership Roadmap: Develop and execute a data-driven strategy aligned with overall growth targets and business objectives across affiliates, creators, and other emerging partnership models
- Identify & Evaluate Opportunities: Source and vet prospective partners, creators, affiliate platforms, and media publishers based on audience alignment, brand fit, and strategic business priorities
- Develop Business Case: Size new opportunities, evaluate partnership economics and acquisition potential, and develop clear recommendations on opportunities
- Relationship Management: lead contract negotiations & establish payout models. Build seamless onboarding workflows, briefing documents, creative guidelines, and compliance standards for all paid partners & cultivate long-term relationships with top-performing partners
- Cross-Functional collaboration with internal Creative, Legal, Product Marketing, Comms and Paid Marketing teams to ensure brand alignment, legal compliance (e.g., disclosure rules), and message consistency
- Data-Driven Optimization: Establish measurement frameworks to evaluate performance, regularly analyze campaign metrics to double down on winning channels and sunset underperforming deals, and socialize learnings internally. Drive flawless end-to-end execution
- Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect
Qualifications:
- Bachelor's degree or higher
- 6+ years of experience across strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs
- 4+ years experience managing partnerships or affiliates, ideally with 2+ years hand-on experience, and a strong expertise in full-funnel marketing measurement
- Experience structuring partnership economics, developing business cases and negotiating commercial agreements
- Proven examples of impactful projects translating data into actionable insights and strategic recommendations
- Personal finance knowledge/experience is a big bonus, but not required
- Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required
Estimated annual salary range: $148,000 - $162,710 USD plus Equity. Plus comprehensive benefits including medical, dental, and vision coverage, a 401(k) with company match, an Employee Stock Purchase Plan (ESPP), generous time off, parental leave, wellness reimbursements, professional development, an employee investing discount, and more!
About Wealthfront
Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money. We started with the ambition to transform the investment advisory industry when we pioneered automated investing in 2011. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients save, spend, invest, and borrow for all of their goals, including: •A Cash Account that, through our program banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.
- Multiple automated investing portfolios managed for you and tailored for long-term wealth building across various financial needs, including general investing, retirement, family wealth management, and more. Our taxable investing accounts are designed to unlock tax savings through sophisticated strategies like fixed income, tax-loss harvesting, and direct indexing—which we offer at industry-leading low costs and accessible minimums.
- A zero-commission Brokerage Account with 8000+ stocks and ETFs that’s designed to give DIY investors an incredibly easy way to get started investing. Plus, with our Cash Account, they can earn a high yield (from program banks) until the minute they’re ready to invest.
- A digital-first mortgage experience designed to reduce costs, remove unnecessary friction, and aim to offer rates consistently below the national average. Our award-winning products have attracted over 1.5 million funded clients who trust us with more than $100 billion of their hard earned savings on our platform—and we're far from done. If you’re inspired to help us reshape the financial industry as we create our next chapter, let’s talk! For more information please visit wealthfront.com.we are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please review our candidate privacy notice.
Disclosures: The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. References to the APY for the Cash Account are to the APY paid by insured depository institutions that participate in our Cash Sweep Program (the "Program Banks”). Wealthfront Brokerage sweeps cash balances to Program Banks, where it earns the variable APY. Wealthfront Brokerage partners with Green Dot Bank, Member FDIC, to offer certain checking features for the Cash Account. Wealthfront Brokerage also has a relationship with UMB Bank, National Association, Member FDIC, which may allow certain Cash Accounts to opt into a limited-purpose account number and UMB Bank routing and transit number which enables checking features like bill pay, direct deposits and more. Wealthfront Brokerage and Wealthfront Advisers are not affiliated with Green Dot Bank or UMB Bank. Fees and Eligibility requirements may apply to certain checking features, please see the Deposit Account Agreement for details. All investing involves risk, including the possible loss of principal. Tax-Loss Harvesting benefits vary depending on the client's entire tax and investment profile. Wealthfront doesn’t provide tax advice. The Brokerage Account is a self-directed brokerage account offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Clients are responsible for evaluating their investment opportunities and risks and making investment decisions. Investment management and advisory services–which are not FDIC insured–are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. By “award-winning products”, please refer to wealthfront.com for more information. References to “Total Platform Assets” and “Funded Clients” include clients with assets in products offered by both Wealthfront Advisers and Wealthfront Brokerage. These figures are as of August 31, 2026. Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.
Why work at Wealthfront
- Culture: Emphasizes transparency, trust, and a collaborative environment. Recognized for diversity and inclusion with affinity groups, leadership training, and mentorship programs.
- Work Model: Remote-friendly with hybrid options available in Palo Alto, San Francisco, Seattle, and New York City. Open to US-based remote for many roles.
- Perks & Benefits: Discretionary time off, 16 weeks of paid parental leave for both parents, quarterly learning stipend, monthly wellness reimbursement, comprehensive medical/dental/vision with HSA contributions, Caltrain pass, transportation stipend, and relocation bonuses.
- Engineering & Product Focus: Described as a "technology company above anything else," offering a strong environment for engineers, data scientists, and designers to solve big consumer problems.
- Growth Trajectory: Public company with strong financials and a clear growth strategy, offering career stability and advancement opportunities.
- Employee Rating: 4.2/5.0 on LinkedIn (69 reviews), with high marks for Compensation (4.2) and Culture (4.0).