Senior Product Marketing Manager at Encord (San Francisco, CA)
Encord· San Francisco, CA· $160k–$250k·
Role details
Equity · Bonus · Flexible PTO · 18 Paid Vacation Days · Federal Holidays · Annual Learning & Development Budget · Health, Dental, And Vision Coverage · Travel Opportunities
Summary
Lead the marketing strategy for the Encord Platform, owning messaging across use cases, verticals, and personas. Act as a subject matter expert to drive sales enablement, GTM campaigns, and customer engagement while collaborating with product and engineering teams.
Job description
About us
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.
Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
The role
We are looking for a rockstar Product Marketing Manager to join our Marketing team. You will lead the marketing of the Encord Platform — owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.
What you'll do
- Own the messaging of Encord, as well as the messaging for platform-wide capabilities
- Amplify platform-level messaging through the Encord website and channels
- Build and deliver sales enablement with high CSAT scores with field teams
- Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
- Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
- Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
- Help build a product our customers love
- Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback
Who we're looking for
- A proven track record in product marketing with experience on technical products
- Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
- Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
- Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
- Comfortable owning and running direct customer engagements
- Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects
Experience requirements
- 3-5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
- Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
- Deep understanding of the Data and AI space
- Experience building compelling technical and business content
- Proven ability to collaborate with sales, growth marketing, and product teams
- Preferred: technical academic background (BS in Computer Science or related discipline)
Why Encord
- Competitive salary, commission, and meaningful equity in a high-growth start-up
- Clear, accelerated growth opportunities as the company scales rapidly
- Strong in-person culture: 4 days/week
- Flexible PTO to fully recharge
- Annual learning & development budget
- Comprehensive health, dental, and vision coverage
- Frequent travel opportunities across the U.S., London, and Europe
- Bi-annual company offsites, twice-weekly team lunches, and monthly socials
Why work at Encord
- Culture: “Strong in-person culture” with hybrid/office‑first approach (San Francisco, New York, London). 45+ nationalities represented. Core values: “Builds with care + urgency” and “High agency”.
- Compensation & Benefits: Equity in a hyper‑growth startup; 25 days paid time off; private health insurance (UK/US); team lunch twice a week; monthly team events and bi‑annual offsites; cycle to work scheme; home & tech scheme; annual learning & development stipend; payroll giving scheme.
- Visa Policy: Case-by-case visa sponsorship, confirmed early in the recruiter screen.
- Interview Process: Typically 4–5 stages: recruiter screen, hiring manager conversation, skills‑based interview or take-home, and final panel. Recruiter walks candidates through specifics upfront.
- Early‑career programs: Commercial Associate program (GTM launchpad) and early‑career engineering/ML roles – no formal internship program but hires ambitious early‑career candidates.