Social Media Manager at VML (Madrid Community of Madrid, Spain)Social Media Manager

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.comand follow along on  LinkedIn #WeAreVML.

Buscamos un/a Social Media Manager que convierta estrategia en contenido relevante, construya comunidad con intención y transforme métricas en crecimiento real. Si eres creativo/a, analítico/a y verdaderamente te consideras social-first, queremos conocerte.

Responsabilidades:

• Diseñar y definir narrativa, tono y planes estratégicos alineados a negocio y posicionamiento de marca en Social Media de manera mensual.
• Crear y gestionar el calendario de contenidos. Producción end to end de contenido.
• Detectar tendencias culturales, comportamientos y oportunidades para transformarlas en contenido relevante y escalable.
• Búsqueda, briefing y seguimiento de colaboraciones alineadas a objetivos de marca y performance con creadores de contenidos.
• Escucha activa, interacción proactiva y construcción de comunidad. Seguimiento de KPIs, experimentación y mejora basada en datos.
• Trabajo coordinado con equipos de creatividad, estrategia y data para asegurar coherencia full-funnel.

Requisitos:

• 🌐 2 - 3 años de experiencia en agencia o consultoría.
• Conocimiento profundo de TikTok, Instagram y YouTube. Mentalidad data-driven con capacidad de análisis y optimización.
• Alta autonomía, rapidez de ejecución y criterio creativo.
• Interés constante por la cultura digital, la evolución de las plataformas y creadores de contenido, manteniéndose siempre a la vanguardia.
• Español (nativo o fluidez total) e Inglés (nivel avanzado/profesional, imprescindible).

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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