
Solutions Consultant- EMEA at SugarAI (London, United Kingdom)
SugarAI· London, United Kingdom·
Role details
Job description
About SugarAI UK Limited
SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
Impact You'll Make
- Act as a strategic technical and commercial partner to Sales, Customer Success, and Partners – shaping deal strategy and translating customer challenges into compelling solution outcomes.
- Own the pre-sales cycle end-to-end: discovery, qualification, value-based demonstrations, technical validation, solution design, RFP/Tender responses, and handoff to delivery teams.
- Show customers how AI, customer data, and intelligent workflows can transform sales execution, productivity, and decision-making – connecting SugarAI capabilities directly to their business priorities.
- Proactively identify technical and commercial risks within opportunities and work cross-functionally to remove barriers to a successful close.
- Enable EMEA direct and reseller/channel partners to confidently position, demonstrate, and sell SugarAI, including hands-on sales and demo training alongside the Training team.
- Serve as the go-to SugarAI product expert, providing ongoing application support to inside, channel, and direct sales teams.
- Champion CRM best practices and SugarAI’s extensibility, translating business requirements into a compelling platform vision.
- Track emerging AI and enterprise technology trends, bringing fresh ideas into customer conversations and the wider EMEA organization.
- Represent SugarAI externally – speaking at trade conferences and supporting product marketing and promotion.
- Partner with Marketing and Sales to keep demo toolkits and sales collateral current, and maintain key partner relationships.
What You'll Bring
- 5+ years in pre-sales or a similar customer facing technical role, with a proven track record engaging C-level stakeholders.
- SaaS solution sales/configuration experience and a solid understanding of technical systems architecture, stacks, and platforms.
- Strong commercial acumen and is able to connect technical capabilities to measurable business outcomes, not just demonstrate product functionality.
- A consultative mindset and the confidence to engage stakeholders from end users through to C-level executives.
- Solid knowledge of enterprise business applications (CRM, ERP, APIs, integrations, cloud platforms, data architecture) and RFP/Tender best practices.
- Practical understanding of Generative AI, LLMs, conversational AI, and AI-assisted/agentic workflows, with the curiosity to keep experimenting with emerging technology.
- Excellent communication, listening, presentation, and objection-handling skills, with the ability to simplify complex concepts through storytelling and demonstration.
- Strong teamwork, integrity, self-motivation, and a positive attitude.
- Outstanding planning and time management, with the ability to juggle competing priorities across direct sales, expansion, and partner-led opportunities.
- Comfortable working across local and remote teams and time zones, with willingness to travel up to 40%.
Preferred Qualifications
- Marketing Automation experience
- Business Analytics exposure
- Experience in a Solutions Consulting, Sales Engineering, Pre-Sales or similar customer-facing technical role within enterprise SaaS.
- Experience supporting complex B2B software sales cycles involving multiple stakeholders and technical requirements.
- Experience with CRM and/or ERP ecosystems and the integration of customer, sales and operational data.
- Experience within manufacturing, distribution, wholesale or other complex relationship-driven industries would be advantageous.
- Experience working within a partner/channel ecosystem and supporting partner-led opportunities.
- Experience operating across multiple countries or within a geographically diverse EMEA commercial organisation.
- Hands-on experience configuring, prototyping or demonstrating AI-powered enterprise applications, including Generative AI, conversational AI, predictive intelligence or agentic workflows.
- Additional European language capability
Why work at SugarAI
- Work model: Hybrid – teammates within 25 miles of an office work on-site 3x per week. Remote-friendly with home-office stipend.
- Culture: Quarterly engagement surveys, emphasis on employee satisfaction.
- Benefits: Dental insurance, career development programs, and total rewards compensation.
- Engineering culture: Products are built using modern tech stacks (Databricks, etc.); roles open for Senior Software Engineers, Data Engineers, Product Managers.
- Caution: Employer ratings on Glassdoor/Indeed are mixed (LinkedIn: 2.8/5, Indeed: 3.7/5). Work-life balance and compensation rated higher than culture/career advancement.